What are Campaign Manager metrics? Crafting the perfect Campaign Manager metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Transfer these examples to your app of choice, or opt for Tability to help keep you on track.
Find Campaign Manager metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Campaign Manager metrics and KPIs 1. Voter Registration Count The total number of voters registered through TEA campaigns and initiatives
What good looks like for this metric: Tens of thousands of registrations
Ideas to improve this metric Organise more outreach events Enhance digital registration platforms Collaborate with local influencers Create targeted marketing campaigns Utilise social media for promotion 2. Coalition Engagement Rate The percentage of coalitions actively participating in TEA’s initiatives
What good looks like for this metric: High engagement percentage
Ideas to improve this metric Facilitate regular coalition meetings Provide resources and training Encourage collaborative projects Develop targeted communication strategies Recognise and celebrate coalition successes 3. Public Recognition Level The degree to which TEA is recognised as a national model for power-building
What good looks like for this metric: Nationally recognised model
Ideas to improve this metric Seek media coverage Publish articles and case studies Participate in national forums Partner with recognised organisations Showcase success stories 4. Funding Acquisition The total amount of funds and resources acquired to support TEA’s initiatives
What good looks like for this metric: Millions in funding
Ideas to improve this metric Apply for grants Host fundraising events Engage corporate sponsors Increase donor engagement Offer transparent reporting 5. Volunteer Activation The number of volunteers actively engaging with TEA’s events and initiatives
What good looks like for this metric: Thousands of volunteers
Ideas to improve this metric Create volunteer programmes Provide volunteer incentives Enhance onboarding processes Promote opportunities on social media Build a community-driven culture
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1. Cost per hire Total recruiting costs divided by the number of hires within a specified time frame
What good looks like for this metric: USD 4,000 - USD 6,000
Ideas to improve this metric Optimize job advertisement placements Leverage employee referrals Automate parts of the recruitment process Negotiate better rates with recruitment agencies Enhance employer branding 2. Time to fill Average number of days it takes to fill a position from the moment the job is posted until an offer is accepted
What good looks like for this metric: 30 - 45 days
Ideas to improve this metric Streamline the interview process Implement applicant tracking systems Pre-screen candidates effectively Improve job descriptions Build a talent pipeline 3. Quality of hire Performance of new hires compared to existing employees, often measured after the first year
What good looks like for this metric: Similar or higher performance compared to existing employees
Ideas to improve this metric Enhance candidate assessment methods Use behavioural interviewing techniques Improve onboarding processes Encourage ongoing employee development Gather and act on feedback from new hires 4. Retention rate Percentage of new hires that remain with the company for a specified period, usually one year
What good looks like for this metric: 75%-80%
Ideas to improve this metric Improve company culture Provide career development opportunities Offer competitive salaries and benefits Enhance employee engagement Conduct stay interviews 5. Offer acceptance rate Percentage of job offers extended that are accepted by candidates
What good looks like for this metric: 90% or higher
Ideas to improve this metric Ensure competitive compensation packages Communicate clear career growth opportunities Build a strong employer brand Maintain a consistent and engaging recruitment process Gather feedback from candidates who decline offers
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1. Instagram Engagement Measures the level of interaction (likes, comments, shares) relative to the total follower base
What good looks like for this metric: Between 1% and 3% engagement rate
Ideas to improve this metric Post consistently and at optimal times Utilise engaging and relevant hashtags Encourage user-generated content Collaborate with influencers Run interactive polls and Q&As 2. Website Traffic Tracks the number of visits to a website over a specified period
What good looks like for this metric: 1000 pageviews per day for small to medium sites
Ideas to improve this metric Optimise website for search engines (SEO) Promote website across social media platforms Invest in pay-per-click advertising Create engaging and relevant content Ensure website is mobile-friendly 3. Customer Retention Measures the percentage of customers who continue to buy over a certain period
What good looks like for this metric: Above 75% retention rate
Ideas to improve this metric Implement a customer feedback system Enhance customer service response times Develop a customer loyalty program Personalise customer communication Ensure product quality and reliability
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1. MSME Onboarding Rate Number of new MSMEs registered per month in each state
What good looks like for this metric: 500 MSMEs per state per month
Ideas to improve this metric Implement targeted marketing campaigns Streamline registration process Offer onboarding incentives Enhance user experience on registration platform Facilitate partnerships with local business organisations 2. Adoption Funnel Conversion Percentage progression from onboarding to loan submission
What good looks like for this metric: 70% profile completion rate
Ideas to improve this metric Identify and address common drop-off points Simplify application process Provide users with progress guidance Enhance support and FAQs Use data analytics to personalise follow-ups 3. Active Users Percentage of onboarded MSMEs submitting applications or accessing services monthly
What good looks like for this metric: Industry-specific % benchmarks
Ideas to improve this metric Engage users with newsletters or updates Implement feedback loops with users Offer exclusive services or discounts Provide educational resources to users Monitor and adapt to usage trends 4. Drop-off Points Percentage abandonment at each stage of the adoption funnel
What good looks like for this metric: Industry-specific % reduction
Ideas to improve this metric Regularly review and improve each funnel stage Collect and analyse feedback from users Implement optional steps to ease process Ensure technical stability of platforms Provide real-time assistance 5. Aggregated Funnel Metrics National averages for onboarding, conversions, and active users
What good looks like for this metric: 60% overall conversion rate
Ideas to improve this metric Collate and compare state-level data Identify successful strategies in high-performing states Coordinate national campaigns Collaborate with multiple stakeholders to improve outreach Optimise platforms for better national reach
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1. Annual Sales Volume The total quantity of plastic products sold within a year
What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035
Ideas to improve this metric Expand market reach through marketing Increase product quality to boost sales Enhance sales team training and incentives Identify and target key industries needing plastic Collaborate with international partners 2. Production Yield The percentage of produced items that meet quality standards
What good looks like for this metric: 95% in 2025, aiming for 99% by 2035
Ideas to improve this metric Implement quality checks at each production phase Invest in modern machinery and technology Train employees on quality control processes Conduct regular maintenance on equipment Incorporate lean manufacturing practices 3. Customer Retention Rate The percentage of customers who continue to buy over time
What good looks like for this metric: 80% in 2025, increasing to 95% by 2035
Ideas to improve this metric Enhance customer service and support Implement a loyalty program Regularly seek customer feedback for improvements Offer personalized deals and discounts Ensure high product quality and consistency 4. Cost per Metric Tonne (MT) The cost incurred to produce one metric tonne of plastic
What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035
Ideas to improve this metric Streamline procurement processes Negotiate better deals with suppliers Optimize production scheduling for efficiency Minimize waste during production Utilize energy-efficient machinery 5. Training Hours per Employee The average number of hours each employee spends in training annually
What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035
Ideas to improve this metric Develop a comprehensive training calendar Encourage online and external training sessions Introduce mentorship programs Link training to career development plans Utilize technology for training modules
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Tracking your Campaign Manager metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
The best metrics for Power-Building in TEA