8 examples of Digital Marketing Manager metrics and KPIs
What are Digital Marketing Manager metrics?
Finding the right Digital Marketing Manager metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Digital Marketing Manager metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Digital Marketing Manager metrics and KPIs
Percentage increase in the number of new customers compared to the total number of potential customers over a specific time period.
What good looks like for this metric: 10-20% monthly growth
Ideas to improve this metric
Enhance digital marketing strategies
Offer referral incentives
Optimise SEO on your website
Host webinars or free demos
Expand network partnerships
2. Cost Per Acquisition (CPA)
Total cost of acquiring a new customer, obtained by dividing total marketing costs by the number of new customers acquired.
What good looks like for this metric: $50-$150 per customer
Ideas to improve this metric
Utilise targeted advertising
Leverage social media platforms
Refine email marketing campaigns
Negotiate better rates with advertisers
Utilise cost-effective content marketing
3. Conversion Rate
Percentage of potential customers who become actual customers, calculated by dividing the number of conversions by the total number of visitors.
What good looks like for this metric: 2-5% for software services
Ideas to improve this metric
Improve website user experience
A/B test landing pages
Address customer pain points clearly
Use strong call-to-action buttons
Provide personalised follow-ups
4. Customer Lifetime Value (CLV)
Predictive metric indicating the total revenue expected from a customer over their entire relationship with the business.
What good looks like for this metric: 3 times customer acquisition cost
Ideas to improve this metric
Enhance customer service
Offer loyalty programmes
Upsell and cross-sell products
Engage through email marketing
Regularly update and improve the solution
5. Churn Rate
Percentage of customers who stop using the service during a given time frame, calculated by dividing the number of lost customers by the total number of customers at the start.
What good looks like for this metric: 5-7% annually for SaaS products
Ideas to improve this metric
Conduct exit surveys for feedback
Implement retention strategies
Address customer complaints promptly
Regularly update and personalise service offerings
The percentage of users who interacted with your content, calculated by dividing total engagement (likes, comments, shares) by the total number of followers, then multiplying by 100
What good looks like for this metric: 1-5% is average
Ideas to improve this metric
Create more interactive content
Post consistently and at optimal times
Engage with your audience regularly
Use attention-catching visuals
Utilise polls and questions
2. Reach
The total number of unique users who have seen your content
What good looks like for this metric: Varies by platform; monitor changes
Ideas to improve this metric
Utilise hashtags strategically
Promote posts for broader reach
Collaborate with influencers
Engage with similar accounts
Encourage sharing of content
3. Conversion Rate
The percentage of users who take a desired action, like signing up for a newsletter or making a purchase
What good looks like for this metric: 2-5% is average
Ideas to improve this metric
Simplify call-to-action steps
Offer special promotions
Optimise landing pages
Retarget interested users
Ensure mobile optimisation
4. Follower Growth Rate
The pace at which your brand's follower count is increasing, calculated monthly by dividing net new followers by total followers, then multiplying by 100
What good looks like for this metric: 3-5% monthly growth is good
Ideas to improve this metric
Host contests and giveaways
Collaborate with industry influencers
Create shareable and relatable content
Use cross-promotions on multiple platforms
Run targeted ad campaigns
5. Sentiment Analysis
Measures the sentiment (positive, neutral, negative) in comments and messages related to your brand
What good looks like for this metric: Varies; aim for more positive interactions
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