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Organic Traffic metrics and KPIs

What are Organic Traffic metrics?

Finding the right Organic Traffic metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.

Find Organic Traffic metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Organic Traffic metrics and KPIs

Metrics for Improving local SEO

  • 1. Local search ranking

    Measures the position of your website in search engine results for local queries

    What good looks like for this metric: Top 3 positions

    Ideas to improve this metric
    • Optimise Google My Business profile
    • Ensure consistent NAP (Name, Address, Phone) information
    • Encourage customer reviews
    • Create local content
    • Build local backlinks

  • 2. Organic traffic from local search

    Tracks the number of visitors to your website coming from organic local search results

    What good looks like for this metric: 10-30% of total traffic

    Ideas to improve this metric
    • Use local keywords in website content
    • Optimise meta tags for local search
    • Improve mobile site performance
    • Add local schema markup
    • Create location-specific landing pages

  • 3. Click-through rate (CTR) from local search

    Percentage of users who click on your website link in local search results

    What good looks like for this metric: 3-5%

    Ideas to improve this metric
    • Craft compelling meta descriptions
    • Use local reviews in snippets
    • Improve title tags with local keywords
    • Use attractive URLs
    • Implement rich snippets

  • 4. Local citation volume

    Number of mentions of your business on other websites, especially directory listings

    What good looks like for this metric: 50-100 citations

    Ideas to improve this metric
    • Submit to local directories
    • Ensure accurate and consistent citations
    • Monitor and clean up duplicates
    • Get listed in industry-specific directories
    • Leverage data aggregators

  • 5. Customer reviews and ratings

    Quantifies the number and quality of reviews on local platforms such as Google My Business and Yelp

    What good looks like for this metric: 4+ star rating with over 50 reviews

    Ideas to improve this metric
    • Encourage satisfied customers to leave reviews
    • Respond promptly to reviews
    • Address negative feedback constructively
    • Offer incentives for reviews
    • Highlight positive reviews on your site
local-search-rankingorganic-trafficseo-analystdigital-marketerseo-teammarketing-team
Implement these metrics

Tracking your Organic Traffic metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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