What are Organic Traffic metrics? Finding the right Organic Traffic metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Organic Traffic metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Organic Traffic metrics and KPIs 1. Local search ranking Measures the position of your website in search engine results for local queries
What good looks like for this metric: Top 3 positions
Ideas to improve this metric Optimise Google My Business profile Ensure consistent NAP (Name, Address, Phone) information Encourage customer reviews Create local content Build local backlinks 2. Organic traffic from local search Tracks the number of visitors to your website coming from organic local search results
What good looks like for this metric: 10-30% of total traffic
Ideas to improve this metric Use local keywords in website content Optimise meta tags for local search Improve mobile site performance Add local schema markup Create location-specific landing pages 3. Click-through rate (CTR) from local search Percentage of users who click on your website link in local search results
What good looks like for this metric: 3-5%
Ideas to improve this metric Craft compelling meta descriptions Use local reviews in snippets Improve title tags with local keywords Use attractive URLs Implement rich snippets 4. Local citation volume Number of mentions of your business on other websites, especially directory listings
What good looks like for this metric: 50-100 citations
Ideas to improve this metric Submit to local directories Ensure accurate and consistent citations Monitor and clean up duplicates Get listed in industry-specific directories Leverage data aggregators 5. Customer reviews and ratings Quantifies the number and quality of reviews on local platforms such as Google My Business and Yelp
What good looks like for this metric: 4+ star rating with over 50 reviews
Ideas to improve this metric Encourage satisfied customers to leave reviews Respond promptly to reviews Address negative feedback constructively Offer incentives for reviews Highlight positive reviews on your site
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1. Engagement Rate The percentage of engagement (likes, comments, shares) relative to the total followers or views
What good looks like for this metric: 2% to 5%
Ideas to improve this metric Create engaging content Post consistently Use appropriate hashtags Encourage audience interaction Collaborate with influencers 2. Follower Growth Rate The percentage increase in followers over a specific time period
What good looks like for this metric: 1% to 3% monthly
Ideas to improve this metric Run targeted promotions Enhance content quality Engage with audience regularly Utilise trending topics Host giveaways or contests 3. User-Generated Content Volume The number of posts created by users about your brand or campaign
What good looks like for this metric: 500 posts per month
Ideas to improve this metric Encourage users to tag your brand Create a unique campaign hashtag Incentivise participation Feature UGC on your profiles Collaborate with loyal customers 4. Reach on Google Maps The number of users who find your business through Google Maps searches
What good looks like for this metric: Increase by 15% in 6 weeks
Ideas to improve this metric Ensure accurate business information Encourage customers to leave reviews Use high-quality photos Regularly update your Google My Business profile Improve local SEO 5. Review Sentiment Score The overall sentiment of customer reviews, indicating positive or negative feedback
What good looks like for this metric: 4.0 to 4.5 out of 5
Ideas to improve this metric Promptly address negative feedback Encourage happy customers to leave reviews Ensure quality customer service Monitor review platforms regularly Incorporate feedback into improvements
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Tracking your Organic Traffic metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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