What are User Research metrics? Identifying the optimal User Research metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find User Research metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of User Research metrics and KPIs 1. User Satisfaction Score Measures the satisfaction levels of users with the UX design via surveys like SUS or NPS
What good looks like for this metric: Average score ranges from 68 to 80
Ideas to improve this metric Conduct regular user feedback sessions Implement iterative design improvements Enhance usability based on pain points Improve interface consistency Ensure accessibility compliance 2. Task Success Rate Percentage of correctly completed tasks without assistance
What good looks like for this metric: Typically ranges from 78% to 85%
Ideas to improve this metric Simplify task flows Increase clarity in instructions Use intuitive design patterns Conduct A/B testing for task paths Provide effective user training 3. Time on Task Measures the average time users spend to complete a task
What good looks like for this metric: Varies widely depending on the complexity of tasks
Ideas to improve this metric Identify and remove bottlenecks Streamline task steps Improve information architecture Enhance system responsiveness Use user testing to target slow task areas 4. Error Rate The frequency of errors made by users during tasks
What good looks like for this metric: Aim to be below 5%
Ideas to improve this metric Enhance input validation Provide clear error messages Refine user instructions Improve interface intuitiveness Conduct usability testing to find error hotspots 5. Retention Rate Percentage of users who continue to use the product over time
What good looks like for this metric: Typically above 25% over a year
Ideas to improve this metric Improve user onboarding Enhance engagement with features Encourage feedback and implement changes Ensure regular updates and improvements Analyse and reduce user drop-off points
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1. User Satisfaction Score Measures overall satisfaction of users with the design through surveys and feedback.
What good looks like for this metric: Average score of 75%
Ideas to improve this metric Gather regular user feedback Implement a user-centred design approach Conduct usability testing Iteratively refine designs based on user input Ensure consistent design standards 2. Task Success Rate Percentage of users able to complete tasks without issues in the design.
What good looks like for this metric: 80% completion rate
Ideas to improve this metric Simplify navigation paths Provide clear instructions Ensure responsive design Identify and fix usability issues Use tools to track task completion 3. Time on Task Average time users take to complete specific tasks using the design.
What good looks like for this metric: Depends on task complexity
Ideas to improve this metric Analyse task flows for efficiency Reduce unnecessary steps Provide shortcuts for frequent actions Test design with diverse user groups Enhance layout clarity and intuitiveness 4. Design Consistency Score Evaluates how consistently the design elements are applied across the interface.
What good looks like for this metric: 90% consistency level
Ideas to improve this metric Establish design guidelines Conduct regular design audits Use style guides and templates Train team on design standards Promote a culture of consistency 5. Feedback Implementation Rate Ratio of user feedback items successfully implemented into design improvements.
What good looks like for this metric: 70% implementation rate
Ideas to improve this metric Track all user feedback Prioritise feedback based on impact Implement feedback in agile cycles Engage users for feedback validation Communicate feedback impacts to users
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Tracking your User Research metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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