What are Retention Rate metrics? Finding the right Retention Rate metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Retention Rate metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Retention Rate metrics and KPIs 1. Conversion Rate The percentage of referred visitors who take a desired action, such as making a purchase
What good looks like for this metric: 5-10%
Ideas to improve this metric Improve landing page design Provide clear call-to-action Offer tailored promotions Optimise user experience Segment traffic for analysis 2. Average Order Value (AOV) The average dollar amount spent each time a customer completes an order
What good looks like for this metric: $100-$200
Ideas to improve this metric Upsell complementary products Introduce product bundles Offer discounts on larger purchases Highlight premium offerings Ensure easy checkout process 3. Customer Retention Rate The percentage of repeat customers over a specific period
What good looks like for this metric: 20-40%
Ideas to improve this metric Strengthen customer relationships Initiate loyalty programmes Provide exceptional customer service Ensure consistent communication Gather and act on feedback 4. Click-Through Rate (CTR) The percentage of people who click on the affiliate link compared to those who view it
What good looks like for this metric: 1-2%
Ideas to improve this metric Use compelling ad copy Design eye-catching creatives Test various link placements Target the right audience Optimise for mobile devices 5. Return on Investment (ROI) A measure of the profitability of the affiliate program relative to its cost
What good looks like for this metric: 150-200%
Ideas to improve this metric Reduce acquisition costs Enhance affiliate relationships Optimise budget allocation Track and analyse expenses Focus on high-performing affiliates
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1. User Satisfaction Score Measures the satisfaction levels of users with the UX design via surveys like SUS or NPS
What good looks like for this metric: Average score ranges from 68 to 80
Ideas to improve this metric Conduct regular user feedback sessions Implement iterative design improvements Enhance usability based on pain points Improve interface consistency Ensure accessibility compliance 2. Task Success Rate Percentage of correctly completed tasks without assistance
What good looks like for this metric: Typically ranges from 78% to 85%
Ideas to improve this metric Simplify task flows Increase clarity in instructions Use intuitive design patterns Conduct A/B testing for task paths Provide effective user training 3. Time on Task Measures the average time users spend to complete a task
What good looks like for this metric: Varies widely depending on the complexity of tasks
Ideas to improve this metric Identify and remove bottlenecks Streamline task steps Improve information architecture Enhance system responsiveness Use user testing to target slow task areas 4. Error Rate The frequency of errors made by users during tasks
What good looks like for this metric: Aim to be below 5%
Ideas to improve this metric Enhance input validation Provide clear error messages Refine user instructions Improve interface intuitiveness Conduct usability testing to find error hotspots 5. Retention Rate Percentage of users who continue to use the product over time
What good looks like for this metric: Typically above 25% over a year
Ideas to improve this metric Improve user onboarding Enhance engagement with features Encourage feedback and implement changes Ensure regular updates and improvements Analyse and reduce user drop-off points
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1. Employee engagement score Measures the level of engagement employees feel towards their work, typically gathered through surveys
What good looks like for this metric: 70-80%
Ideas to improve this metric Encourage open communication Provide opportunities for feedback Recognize and reward achievements Offer professional development programs Foster a positive work environment 2. Employee retention rate Calculated as the percentage of employees who stay with the company over a specific period
What good looks like for this metric: 85-90%
Ideas to improve this metric Create clear career paths Provide competitive compensation Ensure work-life balance Foster a strong company culture Conduct exit interviews 3. Professional development participation Tracks the number of employees engaging in professional development activities
What good looks like for this metric: 60-75%
Ideas to improve this metric Promote development opportunities Subsidize costs of courses Incorporate development into performance reviews Provide time for learning Highlight success stories 4. Internal promotion rate Percentage of roles filled by internal candidates rather than external hires
What good looks like for this metric: 15-20%
Ideas to improve this metric Identify and groom top talent Offer leadership training Create mentorship programs Set clear promotion criteria Monitor and address skill gaps 5. Work-life balance score Evaluates how employees feel about their work-life balance, often measured through surveys
What good looks like for this metric: 70-80%
Ideas to improve this metric Implement flexible work hours Encourage taking vacations Promote wellness programs Regularly assess workloads Provide support for remote work
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Tracking your Retention Rate metrics Having a plan is one thing, sticking to it is another.
Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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