What are Communications Team metrics? Finding the right Communications Team metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Communications Team metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Communications Team metrics and KPIs 1. Investor Meeting Attendance Rate The percentage of investors who attend scheduled meetings out of the total invited
What good looks like for this metric: 70-80%
Ideas to improve this metric Increase meeting reminders and follow-ups Offer multiple time slots to accommodate different time zones Incorporate engaging presentation materials Provide clear and concise meeting agendas Utilise feedback to improve future meetings 2. Post-Meeting Investor Follow-Up Rate The percentage of investors who engage in follow-up communication after a meeting
What good looks like for this metric: 50-60%
Ideas to improve this metric Personalise follow-up emails Highlight key takeaways from meetings Offer additional data or insights discussed in meetings Address any investor queries promptly Schedule subsequent touchpoints in advance 3. Investor Email Open Rate The percentage of investor-targeted emails that are opened by recipients
What good looks like for this metric: 15-25%
Ideas to improve this metric Craft compelling subject lines Send emails at optimal times Segment audience to target messaging Reduce email frequency to avoid saturation Ensure emails are mobile-friendly 4. Investor Engagement Index A composite score determining the overall engagement level based on various interactions
What good looks like for this metric: 60-75
Ideas to improve this metric Foster personal relationships Enhance content relevancy Regularly update investors on progress Invite feedback and suggestions Utilise investor-exclusive updates 5. Investor Response Time The average time taken by investors to respond to a communication
What good looks like for this metric: 24-48 hours
Ideas to improve this metric Implement a clearer call-to-action Utilise CRM tools to track and enhance interactions Ensure prompt internal communication for quick responses Provide immediate value in communications Follow up on non-respondents
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1. Engagement Rate The percentage of people who interact with the peptalk messages out of the total audience
What good looks like for this metric: 50-60%
Ideas to improve this metric Personalise your messages Use compelling language Incorporate interactive elements Share relatable stories or anecdotes Vary the format and style 2. Open Rate The percentage of recipients who open the peptalk message out of the total deliveries
What good looks like for this metric: 20-30%
Ideas to improve this metric Craft eye-catching subject lines Ensure mobile compatibility Optimise send times Maintain a consistent sender name Test different headlines 3. Message Reach The number of unique individuals who have seen the peptalk message
What good looks like for this metric: 70-80% of total audience
Ideas to improve this metric Broaden your distribution channels Partner with influencers Encourage sharing with peers Utilise hashtags for visibility Leverage email and social media 4. Positivity Sentiment The general positivity of the feedback and responses received from the audience
What good looks like for this metric: 70-80% positive
Ideas to improve this metric Incorporate motivational quotes Regularly request feedback Adjust tone to audience needs Use uplifting imagery Focus on growth and optimism 5. Repeat Engagement The number of people who continuously engage with peptalk messages over time
What good looks like for this metric: 40-50% of initial engagement
Ideas to improve this metric Create a series or theme Offer incentives for continued engagement Solicit topics from your audience Develop a community space Provide consistent high-quality content
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Tracking your Communications Team metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
More metrics recently published We have more examples to help you below.
Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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