What are Community Manager metrics? Finding the right Community Manager metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Community Manager metrics with AI While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Community Manager metrics and KPIs 1. Employee Engagement Score Measures how engaged employees are with the community initiatives and their involvement in the organisation’s activities
What good looks like for this metric: Industry benchmarks generally range from 65% to 85%
Ideas to improve this metric Increase recognition of active participants Offer regular feedback sessions Facilitate team-building activities Provide training and development opportunities Enhance communication channels 2. Employee Retention Rate Percentage of employees who remain with the organisation over a period, indicating satisfaction and loyalty
What good looks like for this metric: A typical benchmark is 90% annually
Ideas to improve this metric Provide career advancement opportunities Improve work-life balance offerings Enhance benefits and compensation Organise engagement and wellness programs Foster a transparent work environment 3. Participation Rate in Community Events Measures the level of participation by employees in organised community care events
What good looks like for this metric: Target at least 70% participation rate
Ideas to improve this metric Make events more inclusive and diverse Align events with employee interests Provide incentives for participation Increase visibility and communication about events Engage leadership to drive participation 4. Employee Satisfaction Survey Results Survey results reflecting employees' overall satisfaction with the organisation’s community care initiatives
What good looks like for this metric: Aim for satisfaction ratings above 75%
Ideas to improve this metric Conduct focus groups to gather detailed feedback Regularly review and act on survey feedback Enhance communication about the impact of initiatives Introduce flexible community care activities Create mentoring opportunities within initiatives 5. Community Care Initiative Growth Rate The rate at which community care initiatives are expanding in terms of scope or participation over time
What good looks like for this metric: A growth rate of 10% annually is typical
Ideas to improve this metric Introduce innovative initiatives based on employee feedback Leverage social media to increase reach Partner with external organisations Schedule regular internal events to raise awareness Implement cross-departmental collaborations
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1. Response Rate Percentage of community concerns addressed within a set timeframe
What good looks like for this metric: 80% of concerns responded to within 2 days
Ideas to improve this metric Automate initial responses to ensure timely acknowledgment Allocate dedicated staff to monitor concerns Implement a prioritization system for urgent concerns Provide training for staff on effective communication Set clear internal response targets for accountability 2. Resolution Time Average time taken to resolve community concerns
What good looks like for this metric: Resolve issues within 5 days
Ideas to improve this metric Streamline processes for common issues Increase collaboration between departments Regularly review and refine resolution steps Maintain a database of past solutions for reference Utilize project management tools for task tracking 3. Community Satisfaction Score Measure the satisfaction of community members with the resolutions provided
What good looks like for this metric: Achieve a satisfaction score of 4 out of 5
Ideas to improve this metric Collect feedback through surveys post-resolution Regularly review and address negative feedback Ensure transparency about actions taken Offer additional support or resources when needed Host community forums to discuss common concerns 4. Engagement Rate Percentage of the community actively participating in engagement initiatives
What good looks like for this metric: 60% participation in community events
Ideas to improve this metric Promote engagement initiatives through multiple channels Provide incentives for participation Tailor events to address varied community interests Schedule events at convenient times for the majority Collaborate with local influencers for broader reach 5. Knowledge Improvement Assessment of community’s increased awareness on key nature reserve topics
What good looks like for this metric: Improve awareness by 25% annually
Ideas to improve this metric Conduct pre-and post-event knowledge surveys Develop educational content on crucial topics Host regular workshops and seminars Partner with schools for educational outreach Utilize social media for regular information dissemination
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1. Community Engagement Rate Measures the level of participation and interaction from the community regarding the nature reserve concerns, typically calculated as the ratio of engaged community members to the total number of community members reached
What good looks like for this metric: 20-30% engagement rate
Ideas to improve this metric Increase accessibility of communication channels Organise community events and workshops Utilise social media platforms for wider reach Encourage feedback and suggestions Foster relationships with community leaders 2. Response Timeliness Tracks the average time taken to respond to community concerns, calculated from the time a concern is raised to the time an initial response is provided
What good looks like for this metric: 24-48 hours response time
Ideas to improve this metric Implement an automated response system Prioritise concerns based on urgency Allocate dedicated staff for faster response Streamline communication processes Train staff for effective and timely responses 3. Resolution Rate Calculates the percentage of concerns that have been resolved out of the total concerns raised over a specific period
What good looks like for this metric: 80% resolution rate
Ideas to improve this metric Develop clear protocols for issue resolution Conduct regular reviews of unresolved concerns Engage with experts for complex issues Facilitate open dialogue sessions for transparency Utilise data to identify recurrent issues 4. Community Satisfaction Score Assesses the overall satisfaction level of the community with the responses to their concerns, often measured via surveys
What good looks like for this metric: 75-85% satisfaction score
Ideas to improve this metric Regularly conduct community satisfaction surveys Analyse feedback to identify improvement areas Personalise responses to individual concerns Provide follow-up updates on resolved issues Be transparent about limitations and challenges 5. Awareness Level Measures the level of community awareness about key concerns and efforts made to address them, usually assessed via surveys and feedback forms
What good looks like for this metric: 70-80% awareness level
Ideas to improve this metric Enhance visibility of communication campaigns Distribute informative materials widely Promote education and awareness workshops Engage with local media for wider reach Establish a dedicated information portal
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1. Voter Registration Count The total number of voters registered through TEA campaigns and initiatives
What good looks like for this metric: Tens of thousands of registrations
Ideas to improve this metric Organise more outreach events Enhance digital registration platforms Collaborate with local influencers Create targeted marketing campaigns Utilise social media for promotion 2. Coalition Engagement Rate The percentage of coalitions actively participating in TEA’s initiatives
What good looks like for this metric: High engagement percentage
Ideas to improve this metric Facilitate regular coalition meetings Provide resources and training Encourage collaborative projects Develop targeted communication strategies Recognise and celebrate coalition successes 3. Public Recognition Level The degree to which TEA is recognised as a national model for power-building
What good looks like for this metric: Nationally recognised model
Ideas to improve this metric Seek media coverage Publish articles and case studies Participate in national forums Partner with recognised organisations Showcase success stories 4. Funding Acquisition The total amount of funds and resources acquired to support TEA’s initiatives
What good looks like for this metric: Millions in funding
Ideas to improve this metric Apply for grants Host fundraising events Engage corporate sponsors Increase donor engagement Offer transparent reporting 5. Volunteer Activation The number of volunteers actively engaging with TEA’s events and initiatives
What good looks like for this metric: Thousands of volunteers
Ideas to improve this metric Create volunteer programmes Provide volunteer incentives Enhance onboarding processes Promote opportunities on social media Build a community-driven culture
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1. Number of Participants The total count of individuals attending the awareness activities at the nature reserve
What good looks like for this metric: 50 participants per event
Ideas to improve this metric Promote events through social media Collaborate with local schools Offer group discounts Utilise email newsletters Host activities on weekends 2. Participant Satisfaction Score Average satisfaction rating from participant feedback surveys collected post-event
What good looks like for this metric: 4 out of 5 rating
Ideas to improve this metric Gather and act on feedback Ensure activities are engaging Offer diverse content Train facilitators thoroughly Provide incentives for feedback 3. Social Media Engagement The amount of interaction (likes, shares, comments) on social media posts related to awareness activities
What good looks like for this metric: Engagement rate of 1.5%
Ideas to improve this metric Post regularly with rich media Engage with comments promptly Create shareable content Use hashtags effectively Collaborate with influencers 4. Awareness Campaign Reach The total number of individuals exposed to the awareness campaign across all platforms
What good looks like for this metric: 5000 reaches per campaign
Ideas to improve this metric Expand advertising budget Utilise cross-promotion strategies Engage local community leaders Optimise content for SEO Partner with local businesses 5. Behaviour Change Rate Percentage of participants who demonstrate a change in behaviour aligned with environmental awareness goals
What good looks like for this metric: 10% behaviour change
Ideas to improve this metric Offer actionable steps post-event Follow-up with participants Provide progress tracking tools Share success stories Create accountability groups
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1. Time to fill Average number of days taken to fill a job vacancy from when it was posted until an offer is accepted
What good looks like for this metric: 30-50 days
Ideas to improve this metric Streamline the interview process Utilise automated applicant tracking systems Refine job descriptions Leverage recruitment agencies Enhance employer branding 2. Offer acceptance rate Percentage of job offers accepted by candidates out of the total offers made
What good looks like for this metric: 85-95%
Ideas to improve this metric Ensure competitive compensation packages Improve the candidate experience Communicate career growth opportunities Engage with potential hires pre-offer Conduct market research on industry standards 3. Employee retention rate Percentage of employees who remain with the company over a specified period
What good looks like for this metric: 85-90% annually
Ideas to improve this metric Enhance onboarding processes Implement employee engagement initiatives Offer continuous training and development Foster a positive work culture Provide clear career advancement paths 4. Diversity ratio The ratio of employees from diverse backgrounds compared to the total workforce
What good looks like for this metric: Varies by industry and location
Ideas to improve this metric Create inclusive hiring practices Support employee resource groups Offer unconscious bias training Monitor and report on diversity metrics regularly Engage with diverse recruitment sources 5. Employee engagement score Measurement of how engaged and satisfied employees are with their work environment
What good looks like for this metric: 65-85%
Ideas to improve this metric Conduct regular employee surveys Act on feedback received from employees Implement work-life balance initiatives Encourage open communication Recognise and reward employee contributions
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Tracking your Community Manager metrics Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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Planning resources OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
Tability's check-ins will save you hours and increase transparency
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