This plan focuses on boosting customer acquisition and enhancing online presence through carefully chosen metrics. By monitoring metrics such as Customer Acquisition Rate and Keyword Ranking, companies can effectively evaluate their strategies and make data-driven decisions. For instance, increasing marketing activities and conducting keyword research can significantly improve these metrics. Monitoring Conversion Rate and Domain Rating further aids in optimizing user experience and website authority, ultimately driving growth.
Top 5 metrics for Customer Acquisition And SEO
1. Customer Acquisition Rate
The number of new customers acquired over a specific period, divided by the total target customers
What good looks like for this metric: 20-40% new customer growth quarterly
How to improve this metric:- Increase marketing activities
- Optimize conversion strategies on the website
- Enhance referral programs
- Expand partnerships and collaborations
- Improve customer tracking and analytics
2. Keyword Ranking
The position of your chosen keywords in search engine results pages
What good looks like for this metric: Aim for top 10 rankings
How to improve this metric:- Conduct keyword research
- Create high-quality content
- Utilise on-page SEO techniques
- Build backlinks from reputable sources
- Monitor and adjust keyword strategy regularly
3. Domain Rating
A score representing the strength and authority of a website’s backlink profile
What good looks like for this metric: A score above 50 is considered good
How to improve this metric:- Acquire high-authority backlinks
- Regularly update and optimise content
- Clean up any harmful or irrelevant backlinks
- Use internal linking effectively
- Engage with content marketing strategies
4. Conversion Rate
The percentage of visitors to a website who take a desired action, such as filling out a form
What good looks like for this metric: Average conversion rate is around 2-5%
How to improve this metric:- Simplify the conversion process
- A/B test landing pages
- Use clear calls to action
- Offer incentives
- Optimise for mobile devices
5. Customer Retention Rate
The percentage of retained customers over a certain period after acquiring new ones
What good looks like for this metric: Average retention rate is about 20-30%
How to improve this metric:- Enhance customer service
- Implement loyalty programs
- Personalise communication
- Request and act on customer feedback
- Regularly engage customers with newsletters
How to track Customer Acquisition And SEO metrics
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your metrics.
