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3 examples of Finance Team metrics and KPIs

What are Finance Team metrics?

Identifying the optimal Finance Team metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Finance Team metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Finance Team metrics and KPIs

Metrics for Student Start-Up Launch

  • 1. Customer Acquisition Cost (CAC)

    The cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers acquired.

    What good looks like for this metric: Varies greatly, often between $5-$100

    Ideas to improve this metric
    • Optimise marketing campaigns
    • Leverage social media and word of mouth
    • Increase conversion rates on landing pages
    • Experiment with cost-effective advertising channels
    • Focus on customer referrals and discount programs
  • 2. Monthly Recurring Revenue (MRR)

    The predictable revenue expected every month from subscription services or regular sales.

    What good looks like for this metric: $0 in month one, with rapid growth expected

    Ideas to improve this metric
    • Introduce subscription-based services
    • Enhance product features to retain users
    • Upsell to existing customers
    • Expand market to new customers
    • Regularly assess pricing strategy
  • 3. Customer Retention Rate

    The percentage of customers a company retains over a specific period.

    What good looks like for this metric: 60-70%

    Ideas to improve this metric
    • Offer excellent customer service
    • Maintain high-quality products
    • Engage customers through regular communication
    • Implement a loyalty or rewards program
    • Regularly collect feedback and adapt
  • 4. Net Promoter Score (NPS)

    A metric to gauge customer satisfaction and loyalty on a scale from -100 to 100 based on likelihood to recommend.

    What good looks like for this metric: Above 20 is considered good

    Ideas to improve this metric
    • Regularly survey customers about their experience
    • Implement customer feedback quickly
    • Enhance product offerings based on feedback
    • Improve customer support processes
    • Build a community around your brand
  • 5. Burn Rate

    The rate at which a company is spending its capital before generating positive cash flow.

    What good looks like for this metric: Typically 1-2 years runway

    Ideas to improve this metric
    • Optimise operational efficiency
    • Prioritise spending on revenue-generating activities
    • Regularly review and adjust budget
    • Seek additional funding if necessary
    • Monitor cash flow closely

Metrics for Profit increase strategies

  • 1. Net Profit Margin

    Calculated by dividing net profit by total revenue, expressed as a percentage. It shows how much profit a company makes for each dollar of revenue.

    What good looks like for this metric: 10-20%

    Ideas to improve this metric
    • Reduce operational costs
    • Increase product prices
    • Enhance sales volume
    • Improve customer retention
    • Optimise supply chain
  • 2. Return on Investment (ROI)

    Determines profitability by comparing the gain from an investment to its cost, calculated as (Net Profit / Cost of Investment) x 100.

    What good looks like for this metric: 15-25%

    Ideas to improve this metric
    • Choose higher-yield investments
    • Reduce investment costs
    • Increase revenue from investments
    • Enhance marketing strategies
    • Improve financial forecasting
  • 3. Gross Profit Margin

    Calculated by subtracting cost of goods sold (COGS) from revenue and dividing by revenue, expressed as a percentage, indicating the efficiency of production and pricing.

    What good looks like for this metric: 20-40%

    Ideas to improve this metric
    • Negotiate better supplier terms
    • Increase production efficiency
    • Enhance sales and pricing strategy
    • Reduce waste in production
    • Control direct labour costs
  • 4. Operating Profit Margin

    Measures what proportion of revenue is left as profit after accounting for operating expenses, calculated by dividing operating profit by total revenue.

    What good looks like for this metric: 10-15%

    Ideas to improve this metric
    • Streamline operational processes
    • Reduce administrative expenses
    • Enhance revenue streams
    • Focus on core business activities
    • Minimise utility and overhead costs
  • 5. Expense Ratio

    Expresses the percentage of total expenses to total revenue, highlighting cost management efficiency.

    What good looks like for this metric: 60-80%

    Ideas to improve this metric
    • Implement cost-cutting measures
    • Monitor expenses regularly
    • Automate routine tasks
    • Negotiate better vendor contracts
    • Outsource non-core processes

Metrics for Improve Financial Reporting

  • 1. Data Entry Error Rate

    Percentage of financial entries that contain errors, calculated by dividing the number of inaccurate entries by the total number of entries

    What good looks like for this metric: Less than 1%

    Ideas to improve this metric
    • Implement data validation rules
    • Provide regular training for staff
    • Utilise automated data entry tools
    • Conduct regular audits
    • Create a feedback loop for continuous improvement
  • 2. Reporting Cycle Time

    Time taken to complete the financial reporting cycle, measured from the end of the reporting period to when the report is finalised

    What good looks like for this metric: 15 days or less

    Ideas to improve this metric
    • Automate data collection processes
    • Implement efficient workflow software
    • Streamline approvals and reviews
    • Set clear deadlines for each stage
    • Regularly review and refine processes
  • 3. Report Revision Rate

    Number of times a financial report needs to be revised after initial completion, divided by the total number of reports

    What good looks like for this metric: Less than 5%

    Ideas to improve this metric
    • Standardise report templates
    • Enhance internal review processes
    • Use predictive analytics for forecasting
    • Incorporate real-time financial dashboards
    • Foster better inter-departmental communication
  • 4. On-Time Financial Close Rate

    Percentage of times financial reports are completed within the designated reporting period

    What good looks like for this metric: 95% or higher

    Ideas to improve this metric
    • Set clear and realistic closing deadlines
    • Ensure adequate staffing during close periods
    • Implement parallel closing processes
    • Monitor and address bottlenecks promptly
    • Use performance incentives to motivate staff
  • 5. Cost Of Financial Reporting

    Total expenses incurred to complete financial reporting activities, including personnel, software, and other resources

    What good looks like for this metric: 2-5% of total finance budget

    Ideas to improve this metric
    • Adopt cost-effective software solutions
    • Optimise resource allocation
    • Decrease manual interventions
    • Leverage cloud-based reporting tools
    • Regularly assess and adjust the budget

Tracking your Finance Team metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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