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Event Attendance metrics and KPIs

What are Event Attendance metrics?

Finding the right Event Attendance metrics can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Event Attendance metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Event Attendance metrics and KPIs

Metrics for Event Attendance

  • 1. Attendance Rate

    The percentage of invited guests who attended the event, calculated by dividing the number of attendees by the number of invited guests.

    What good looks like for this metric: 70-90% for corporate events

    Ideas to improve this metric
    • Send reminders to invitees
    • Provide incentives for attendance
    • Ensure convenient event location
    • Engage with potential attendees on social media
    • Offer multiple registration options

  • 2. Registration Conversion Rate

    The percentage of people who registered after visiting the event page, determined by dividing the number of registrations by the number of page visitors.

    What good looks like for this metric: 15-25% conversion rate

    Ideas to improve this metric
    • Simplify the registration process
    • Highlight early bird discounts
    • Display testimonials from past events
    • Enhance the visual appeal of the event page
    • Use strong call-to-action buttons

  • 3. On-Time Arrival Rate

    The percentage of attendees who arrive at the event on time, calculated by dividing the number of on-time arrivals by the total number of attendees.

    What good looks like for this metric: 85-95% of attendees

    Ideas to improve this metric
    • Communicate clear event schedules
    • Provide detailed venue directions
    • Offer pre-event engagement activities
    • Send day-of reminders
    • Ensure efficient check-in process

  • 4. Repeat Attendance Rate

    The percentage of attendees who have previously attended past events, found by dividing repeat attendees by total current attendees.

    What good looks like for this metric: 20-30% repeat attendees

    Ideas to improve this metric
    • Create loyalty programs
    • Offer exclusive content for returning attendees
    • Conduct surveys to gather feedback
    • Develop strong networking opportunities
    • Nurture relationships through follow-up communications

  • 5. Social Media Engagement

    The level of interaction (likes, shares, comments) on social media posts related to the event, indicating the event's reach and excitement level.

    What good looks like for this metric: Varies by platform and audience size

    Ideas to improve this metric
    • Craft engaging event teasers
    • Use event-specific hashtags
    • Live-tweet updates during the event
    • Host giveaways or contests
    • Encourage attendees to share experiences
event-attendancemetricsevent-plannermarketing-strategistmarketing-teamlogistics-team
Implement these metrics

Tracking your Event Attendance metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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