Developing an effective Optimization metrics can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.
Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.
Find Optimization metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
The percentage of visitors who purchase a course. Calculated as (Number of Purchases / Total Number of Visitors) * 100
What good looks like for this metric: 2-3%
Ideas to improve this metric
Optimise landing pages
Enhance your sales funnel
Offer limited-time discounts
Improve customer trust signals
A/B test pricing strategies
2. Monthly Traffic
The total number of visitors to your site each month. Calculated using web analytics tools like Google Analytics
What good looks like for this metric: 50,000-100,000 visits
Ideas to improve this metric
Invest in SEO
Run targeted ad campaigns
Collaborate with influencers
Use content marketing
Leverage social media platforms
3. Average Order Value (AOV)
The average amount spent each time a customer places an order. Calculated as Total Revenue / Number of Orders
What good looks like for this metric: $150-$300 USD
Ideas to improve this metric
Upsell and cross-sell products
Bundle related products
Implement tiered pricing
Provide incentives for larger purchases
Offer add-on services
4. Customer Acquisition Cost (CAC)
The cost to acquire a new customer. Calculated as Total Marketing Spend / Number of New Customers Acquired
What good looks like for this metric: $50-$150 USD
Ideas to improve this metric
Optimise marketing channels
Increase organic traffic
Refine target audience
Improve ad targeting
Enhance referral programs
5. Customer Lifetime Value (CLV)
The total revenue a business can reasonably expect from a single customer account. Calculated using metrics like average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $500-$1000 USD
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparency
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