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7 examples of Program Manager metrics and KPIs

What are Program Manager metrics?

Crafting the perfect Program Manager metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

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Find Program Manager metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Program Manager metrics and KPIs

Metrics for Success of Strategic Programs

  • 1. Return on Investment (ROI)

    Measures the profitability of a strategic program by comparing the returns to the costs. It is calculated as (Net Profit / Cost of Investment) * 100.

    What good looks like for this metric: Typically, a good ROI is 15% or more

    Ideas to improve this metric
    • Enhance profitability through cost control
    • Increase revenue from the program
    • Extend program's lifecycle
    • Improve marketing efforts
    • Optimize resource allocation
  • 2. Net Promoter Score (NPS)

    Evaluates customer or stakeholder satisfaction and loyalty by asking how likely they are to recommend the program to others. Scored from -100 to 100.

    What good looks like for this metric: Scores above 50 are considered excellent

    Ideas to improve this metric
    • Improve customer service and support
    • Enhance program quality
    • Solicit and act on feedback
    • Create engagement incentives
    • Improve communication clarity
  • 3. Stakeholder Engagement

    Measures the level of stakeholder participation and involvement in the strategic program.

    What good looks like for this metric: Varies; should aim for more than 70% active engagement

    Ideas to improve this metric
    • Increase communication frequency
    • Include stakeholders in decision-making
    • Provide regular updates
    • Use varied engagement channels
    • Host interactive workshops
  • 4. Cost-Benefit Analysis

    Compares the costs and benefits of the program to determine value. A higher ratio indicates a more beneficial program.

    What good looks like for this metric: A ratio above 1 signifies positive value

    Ideas to improve this metric
    • Really evaluate benefits accurately
    • Regularly review costs
    • Negotiate supplier agreements
    • Streamline operations
    • Assess risk mitigation strategies
  • 5. Goal Achievement Rate

    Measures the percentage of strategic targets met within a specific timeframe. Calculated as (Achieved Goals / Total Goals) * 100.

    What good looks like for this metric: 70% or higher is desirable

    Ideas to improve this metric
    • Set realistic targets
    • Continuously monitor progress
    • Adjust strategies as needed
    • Encourage team collaboration
    • Provide necessary resources

Metrics for Improving MSME Programme Performance

  • 1. MSME Onboarding Rate

    Number of new MSMEs registered per month in each state

    What good looks like for this metric: 500 MSMEs per state per month

    Ideas to improve this metric
    • Implement targeted marketing campaigns
    • Streamline registration process
    • Offer onboarding incentives
    • Enhance user experience on registration platform
    • Facilitate partnerships with local business organisations
  • 2. Adoption Funnel Conversion

    Percentage progression from onboarding to loan submission

    What good looks like for this metric: 70% profile completion rate

    Ideas to improve this metric
    • Identify and address common drop-off points
    • Simplify application process
    • Provide users with progress guidance
    • Enhance support and FAQs
    • Use data analytics to personalise follow-ups
  • 3. Active Users

    Percentage of onboarded MSMEs submitting applications or accessing services monthly

    What good looks like for this metric: Industry-specific % benchmarks

    Ideas to improve this metric
    • Engage users with newsletters or updates
    • Implement feedback loops with users
    • Offer exclusive services or discounts
    • Provide educational resources to users
    • Monitor and adapt to usage trends
  • 4. Drop-off Points

    Percentage abandonment at each stage of the adoption funnel

    What good looks like for this metric: Industry-specific % reduction

    Ideas to improve this metric
    • Regularly review and improve each funnel stage
    • Collect and analyse feedback from users
    • Implement optional steps to ease process
    • Ensure technical stability of platforms
    • Provide real-time assistance
  • 5. Aggregated Funnel Metrics

    National averages for onboarding, conversions, and active users

    What good looks like for this metric: 60% overall conversion rate

    Ideas to improve this metric
    • Collate and compare state-level data
    • Identify successful strategies in high-performing states
    • Coordinate national campaigns
    • Collaborate with multiple stakeholders to improve outreach
    • Optimise platforms for better national reach

Metrics for Affiliate Marketing Programs

  • 1. Conversion Rate

    The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.

    What good looks like for this metric: 1% - 5%

    Ideas to improve this metric
    • Optimise landing pages
    • Provide relevant promotional material to affiliates
    • Test different call-to-actions
    • Offer incentives for higher conversions
    • Reduce the number of steps to purchase
  • 2. Average Order Value (AOV)

    The average amount spent by customers per order through affiliate links.

    What good looks like for this metric: $50 - $100

    Ideas to improve this metric
    • Upsell related products
    • Create product bundles
    • Offer free shipping at a certain threshold
    • Run limited-time promotions
    • Suggest personalised recommendations
  • 3. Click-Through Rate (CTR)

    The percentage of clicks on affiliate links out of the total number of impressions.

    What good looks like for this metric: 2% - 3%

    Ideas to improve this metric
    • Enhance the design of affiliate banners
    • Use compelling copy
    • Place links in high-visibility areas
    • Test different link formats
    • Foster affiliate engagement
  • 4. Return on Investment (ROI)

    The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.

    What good looks like for this metric: 200% - 300%

    Ideas to improve this metric
    • Identify high-performing affiliates
    • Negotiate better terms with affiliates
    • Cut down on ineffective partnerships
    • Invest in high-converting channels
    • Monitor affiliate activities to prevent fraud
  • 5. Number of Active Affiliates

    The total number of affiliates who are actively promoting and generating traffic for your offerings.

    What good looks like for this metric: 100 - 200

    Ideas to improve this metric
    • Regularly recruit new affiliates
    • Provide ongoing training and resources
    • Offer competitive commission rates
    • Develop strong relationships with top affiliates
    • Host motivational contests and challenges

Metrics for Affiliate B2B Program Success

  • 1. Conversion Rate

    The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.

    What good looks like for this metric: 2-3% in the B2B sector

    Ideas to improve this metric
    • Optimise landing pages
    • Improve affiliate training
    • Enhance call-to-action clarity
    • Use targeted marketing strategies
    • A/B test promotional content
  • 2. Return on Investment (ROI)

    The ratio of net profit from affiliate promotions to the costs required to generate those promotions.

    What good looks like for this metric: 200-300% in successful programs

    Ideas to improve this metric
    • Negotiate better commission rates
    • Focus on high-value affiliates
    • Reduce unnecessary marketing expenses
    • Regularly review and adjust strategies
    • Utilise performance analytics
  • 3. Affiliate Engagement Rate

    The level of activity and participation of affiliates within the program, such as clicks and content shared.

    What good looks like for this metric: 30-40% active engagement

    Ideas to improve this metric
    • Provide regular updates and incentives
    • Offer exclusive promotions
    • Engage affiliates with personalised communication
    • Provide high-quality marketing materials
    • Host training and feedback sessions
  • 4. Customer Lifetime Value (CLV)

    The total revenue expected from a referred customer over their entire relationship with the business.

    What good looks like for this metric: $1,000-$5,000 depending on industry

    Ideas to improve this metric
    • Enhance customer onboarding processes
    • Provide exceptional customer service
    • Create loyalty programs
    • Upsell complementary products or services
    • Gather and act on customer feedback
  • 5. Affiliate Retention Rate

    The percentage of affiliates who stay active within the program over a given time period.

    What good looks like for this metric: 60-80% retention annually

    Ideas to improve this metric
    • Provide competitive commission structures
    • Regularly communicate value and success tips
    • Recognise and reward top performers
    • Simplify the payout process
    • Foster a supportive affiliate community

Metrics for Employee Increment Program

  • 1. Job Performance Rating

    An evaluation of the employee's job performance based on specific role-related goals and objectives

    What good looks like for this metric: Typically ranges from 1 to 5, with 3 being average

    Ideas to improve this metric
    • Provide clear and concise performance goals
    • Offer regular feedback and coaching
    • Implement peer review systems
    • Conduct regular performance appraisals
    • Utilise performance management software
  • 2. Skill Development

    Measures progress in acquiring job-related skills through training and development efforts

    What good looks like for this metric: 75% of employees show improvement annually

    Ideas to improve this metric
    • Encourage enrolment in training programmes
    • Promote cross-departmental projects
    • Offer mentorship opportunities
    • Align skill development with career goals
    • Regularly update learning materials
  • 3. Peer Feedback Scores

    Scores from colleagues reflecting teamwork, collaboration, and interpersonal skills

    What good looks like for this metric: Average scores range from 3 to 4 out of 5

    Ideas to improve this metric
    • Foster an open feedback culture
    • Conduct team-building activities
    • Facilitate workshops on communication skills
    • Implement a 360-degree feedback system
    • Regularly seek verbal feedback in meetings
  • 4. Achievement of Increment Criteria

    Assessment of whether employees meet predefined criteria for increments related to performance, learning, or company values

    What good looks like for this metric: 60% of employees qualify for increment criteria annually

    Ideas to improve this metric
    • Clearly define the criteria in documentation
    • Communicate criteria regularly during reviews
    • Provide examples of how criteria can be met
    • Offer support for employees lagging behind
    • Regularly review and update criteria
  • 5. Employee Satisfaction with Feedback

    Level of employee satisfaction with the feedback received about performance evaluations and increments

    What good looks like for this metric: Benchmark satisfaction score of 4 out of 5

    Ideas to improve this metric
    • Implement anonymous feedback surveys
    • Offer constructive and balanced feedback
    • Train managers in delivering feedback
    • Hold feedback sessions to gather input
    • Create an action plan based on feedback

Metrics for Fulfillment and growth

  • 1. Employee engagement score

    Measures the level of engagement employees feel towards their work, typically gathered through surveys

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Encourage open communication
    • Provide opportunities for feedback
    • Recognize and reward achievements
    • Offer professional development programs
    • Foster a positive work environment
  • 2. Employee retention rate

    Calculated as the percentage of employees who stay with the company over a specific period

    What good looks like for this metric: 85-90%

    Ideas to improve this metric
    • Create clear career paths
    • Provide competitive compensation
    • Ensure work-life balance
    • Foster a strong company culture
    • Conduct exit interviews
  • 3. Professional development participation

    Tracks the number of employees engaging in professional development activities

    What good looks like for this metric: 60-75%

    Ideas to improve this metric
    • Promote development opportunities
    • Subsidize costs of courses
    • Incorporate development into performance reviews
    • Provide time for learning
    • Highlight success stories
  • 4. Internal promotion rate

    Percentage of roles filled by internal candidates rather than external hires

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Identify and groom top talent
    • Offer leadership training
    • Create mentorship programs
    • Set clear promotion criteria
    • Monitor and address skill gaps
  • 5. Work-life balance score

    Evaluates how employees feel about their work-life balance, often measured through surveys

    What good looks like for this metric: 70-80%

    Ideas to improve this metric
    • Implement flexible work hours
    • Encourage taking vacations
    • Promote wellness programs
    • Regularly assess workloads
    • Provide support for remote work

Metrics for Reprocessed Plastic Recycling

  • 1. Annual Sales Volume

    The total quantity of plastic products sold within a year

    What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035

    Ideas to improve this metric
    • Expand market reach through marketing
    • Increase product quality to boost sales
    • Enhance sales team training and incentives
    • Identify and target key industries needing plastic
    • Collaborate with international partners
  • 2. Production Yield

    The percentage of produced items that meet quality standards

    What good looks like for this metric: 95% in 2025, aiming for 99% by 2035

    Ideas to improve this metric
    • Implement quality checks at each production phase
    • Invest in modern machinery and technology
    • Train employees on quality control processes
    • Conduct regular maintenance on equipment
    • Incorporate lean manufacturing practices
  • 3. Customer Retention Rate

    The percentage of customers who continue to buy over time

    What good looks like for this metric: 80% in 2025, increasing to 95% by 2035

    Ideas to improve this metric
    • Enhance customer service and support
    • Implement a loyalty program
    • Regularly seek customer feedback for improvements
    • Offer personalized deals and discounts
    • Ensure high product quality and consistency
  • 4. Cost per Metric Tonne (MT)

    The cost incurred to produce one metric tonne of plastic

    What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035

    Ideas to improve this metric
    • Streamline procurement processes
    • Negotiate better deals with suppliers
    • Optimize production scheduling for efficiency
    • Minimize waste during production
    • Utilize energy-efficient machinery
  • 5. Training Hours per Employee

    The average number of hours each employee spends in training annually

    What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035

    Ideas to improve this metric
    • Develop a comprehensive training calendar
    • Encourage online and external training sessions
    • Introduce mentorship programs
    • Link training to career development plans
    • Utilize technology for training modules

Tracking your Program Manager metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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