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6 examples of Program Analyst metrics and KPIs

What are Program Analyst metrics?

Crafting the perfect Program Analyst metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Program Analyst metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Program Analyst metrics and KPIs

Metrics for Success of Strategic Programs

  • 1. Return on Investment (ROI)

    Measures the profitability of a strategic program by comparing the returns to the costs. It is calculated as (Net Profit / Cost of Investment) * 100.

    What good looks like for this metric: Typically, a good ROI is 15% or more

    Ideas to improve this metric
    • Enhance profitability through cost control
    • Increase revenue from the program
    • Extend program's lifecycle
    • Improve marketing efforts
    • Optimize resource allocation
  • 2. Net Promoter Score (NPS)

    Evaluates customer or stakeholder satisfaction and loyalty by asking how likely they are to recommend the program to others. Scored from -100 to 100.

    What good looks like for this metric: Scores above 50 are considered excellent

    Ideas to improve this metric
    • Improve customer service and support
    • Enhance program quality
    • Solicit and act on feedback
    • Create engagement incentives
    • Improve communication clarity
  • 3. Stakeholder Engagement

    Measures the level of stakeholder participation and involvement in the strategic program.

    What good looks like for this metric: Varies; should aim for more than 70% active engagement

    Ideas to improve this metric
    • Increase communication frequency
    • Include stakeholders in decision-making
    • Provide regular updates
    • Use varied engagement channels
    • Host interactive workshops
  • 4. Cost-Benefit Analysis

    Compares the costs and benefits of the program to determine value. A higher ratio indicates a more beneficial program.

    What good looks like for this metric: A ratio above 1 signifies positive value

    Ideas to improve this metric
    • Really evaluate benefits accurately
    • Regularly review costs
    • Negotiate supplier agreements
    • Streamline operations
    • Assess risk mitigation strategies
  • 5. Goal Achievement Rate

    Measures the percentage of strategic targets met within a specific timeframe. Calculated as (Achieved Goals / Total Goals) * 100.

    What good looks like for this metric: 70% or higher is desirable

    Ideas to improve this metric
    • Set realistic targets
    • Continuously monitor progress
    • Adjust strategies as needed
    • Encourage team collaboration
    • Provide necessary resources

Metrics for Improving Wellness Programs

  • 1. Employee Participation Rate

    The percentage of employees participating in wellness programs

    What good looks like for this metric: 60-70%

    Ideas to improve this metric
    • Increase programme awareness
    • Offer a variety of programme options
    • Survey employees for feedback
    • Provide incentives for participation
    • Schedule programmes during convenient times
  • 2. Employee Satisfaction Rate

    The percentage of positive feedback regarding wellness programmes

    What good looks like for this metric: 75-85%

    Ideas to improve this metric
    • Collect regular feedback
    • Respond to participant suggestions
    • Enhance programme quality
    • Implement changes based on feedback
    • Regularly assess satisfaction levels
  • 3. Reduction in Absenteeism

    The decrease in the rate of employee absenteeism after programme implementation

    What good looks like for this metric: 10-20% reduction

    Ideas to improve this metric
    • Track absenteeism trends
    • Identify programme impact areas
    • Tailor programs to high-absenteeism groups
    • Communicate the benefits of reduced absenteeism
    • Integrate stress management workshops
  • 4. Employee Health Risk Assessment

    The percentage of employees experiencing a reduction in health risks

    What good looks like for this metric: 20-30% reduction

    Ideas to improve this metric
    • Use personalized health assessments
    • Set clear health improvement goals
    • Offer targeted health interventions
    • Track progress on health indicators
    • Provide educational resources
  • 5. Return on Investment (ROI)

    The financial return generated from the investment in wellness programmes

    What good looks like for this metric: 1.5-3 USD ROI per 1 USD spent

    Ideas to improve this metric
    • Calculate detailed programme costs
    • Analyse financial benefits & savings
    • Refine cost-effective strategies
    • Increase high-impact programme offerings
    • Implement cost-control measures

Metrics for Improving MSME Programme Performance

  • 1. MSME Onboarding Rate

    Number of new MSMEs registered per month in each state

    What good looks like for this metric: 500 MSMEs per state per month

    Ideas to improve this metric
    • Implement targeted marketing campaigns
    • Streamline registration process
    • Offer onboarding incentives
    • Enhance user experience on registration platform
    • Facilitate partnerships with local business organisations
  • 2. Adoption Funnel Conversion

    Percentage progression from onboarding to loan submission

    What good looks like for this metric: 70% profile completion rate

    Ideas to improve this metric
    • Identify and address common drop-off points
    • Simplify application process
    • Provide users with progress guidance
    • Enhance support and FAQs
    • Use data analytics to personalise follow-ups
  • 3. Active Users

    Percentage of onboarded MSMEs submitting applications or accessing services monthly

    What good looks like for this metric: Industry-specific % benchmarks

    Ideas to improve this metric
    • Engage users with newsletters or updates
    • Implement feedback loops with users
    • Offer exclusive services or discounts
    • Provide educational resources to users
    • Monitor and adapt to usage trends
  • 4. Drop-off Points

    Percentage abandonment at each stage of the adoption funnel

    What good looks like for this metric: Industry-specific % reduction

    Ideas to improve this metric
    • Regularly review and improve each funnel stage
    • Collect and analyse feedback from users
    • Implement optional steps to ease process
    • Ensure technical stability of platforms
    • Provide real-time assistance
  • 5. Aggregated Funnel Metrics

    National averages for onboarding, conversions, and active users

    What good looks like for this metric: 60% overall conversion rate

    Ideas to improve this metric
    • Collate and compare state-level data
    • Identify successful strategies in high-performing states
    • Coordinate national campaigns
    • Collaborate with multiple stakeholders to improve outreach
    • Optimise platforms for better national reach

Metrics for Affiliate Marketing Programs

  • 1. Conversion Rate

    The percentage of visitors who complete a desired action (e.g., making a purchase) through affiliate links.

    What good looks like for this metric: 1% - 5%

    Ideas to improve this metric
    • Optimise landing pages
    • Provide relevant promotional material to affiliates
    • Test different call-to-actions
    • Offer incentives for higher conversions
    • Reduce the number of steps to purchase
  • 2. Average Order Value (AOV)

    The average amount spent by customers per order through affiliate links.

    What good looks like for this metric: $50 - $100

    Ideas to improve this metric
    • Upsell related products
    • Create product bundles
    • Offer free shipping at a certain threshold
    • Run limited-time promotions
    • Suggest personalised recommendations
  • 3. Click-Through Rate (CTR)

    The percentage of clicks on affiliate links out of the total number of impressions.

    What good looks like for this metric: 2% - 3%

    Ideas to improve this metric
    • Enhance the design of affiliate banners
    • Use compelling copy
    • Place links in high-visibility areas
    • Test different link formats
    • Foster affiliate engagement
  • 4. Return on Investment (ROI)

    The overall profitability of the affiliate marketing program, calculated as (Revenue - Cost) / Cost.

    What good looks like for this metric: 200% - 300%

    Ideas to improve this metric
    • Identify high-performing affiliates
    • Negotiate better terms with affiliates
    • Cut down on ineffective partnerships
    • Invest in high-converting channels
    • Monitor affiliate activities to prevent fraud
  • 5. Number of Active Affiliates

    The total number of affiliates who are actively promoting and generating traffic for your offerings.

    What good looks like for this metric: 100 - 200

    Ideas to improve this metric
    • Regularly recruit new affiliates
    • Provide ongoing training and resources
    • Offer competitive commission rates
    • Develop strong relationships with top affiliates
    • Host motivational contests and challenges

Metrics for Affiliate B2B Program Success

  • 1. Conversion Rate

    The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.

    What good looks like for this metric: 2-3% in the B2B sector

    Ideas to improve this metric
    • Optimise landing pages
    • Improve affiliate training
    • Enhance call-to-action clarity
    • Use targeted marketing strategies
    • A/B test promotional content
  • 2. Return on Investment (ROI)

    The ratio of net profit from affiliate promotions to the costs required to generate those promotions.

    What good looks like for this metric: 200-300% in successful programs

    Ideas to improve this metric
    • Negotiate better commission rates
    • Focus on high-value affiliates
    • Reduce unnecessary marketing expenses
    • Regularly review and adjust strategies
    • Utilise performance analytics
  • 3. Affiliate Engagement Rate

    The level of activity and participation of affiliates within the program, such as clicks and content shared.

    What good looks like for this metric: 30-40% active engagement

    Ideas to improve this metric
    • Provide regular updates and incentives
    • Offer exclusive promotions
    • Engage affiliates with personalised communication
    • Provide high-quality marketing materials
    • Host training and feedback sessions
  • 4. Customer Lifetime Value (CLV)

    The total revenue expected from a referred customer over their entire relationship with the business.

    What good looks like for this metric: $1,000-$5,000 depending on industry

    Ideas to improve this metric
    • Enhance customer onboarding processes
    • Provide exceptional customer service
    • Create loyalty programs
    • Upsell complementary products or services
    • Gather and act on customer feedback
  • 5. Affiliate Retention Rate

    The percentage of affiliates who stay active within the program over a given time period.

    What good looks like for this metric: 60-80% retention annually

    Ideas to improve this metric
    • Provide competitive commission structures
    • Regularly communicate value and success tips
    • Recognise and reward top performers
    • Simplify the payout process
    • Foster a supportive affiliate community

Metrics for Affiliate B2B Program Success

  • 1. Conversion Rate

    The percentage of referred visitors who take a desired action, such as making a purchase

    What good looks like for this metric: 5-10%

    Ideas to improve this metric
    • Improve landing page design
    • Provide clear call-to-action
    • Offer tailored promotions
    • Optimise user experience
    • Segment traffic for analysis
  • 2. Average Order Value (AOV)

    The average dollar amount spent each time a customer completes an order

    What good looks like for this metric: $100-$200

    Ideas to improve this metric
    • Upsell complementary products
    • Introduce product bundles
    • Offer discounts on larger purchases
    • Highlight premium offerings
    • Ensure easy checkout process
  • 3. Customer Retention Rate

    The percentage of repeat customers over a specific period

    What good looks like for this metric: 20-40%

    Ideas to improve this metric
    • Strengthen customer relationships
    • Initiate loyalty programmes
    • Provide exceptional customer service
    • Ensure consistent communication
    • Gather and act on feedback
  • 4. Click-Through Rate (CTR)

    The percentage of people who click on the affiliate link compared to those who view it

    What good looks like for this metric: 1-2%

    Ideas to improve this metric
    • Use compelling ad copy
    • Design eye-catching creatives
    • Test various link placements
    • Target the right audience
    • Optimise for mobile devices
  • 5. Return on Investment (ROI)

    A measure of the profitability of the affiliate program relative to its cost

    What good looks like for this metric: 150-200%

    Ideas to improve this metric
    • Reduce acquisition costs
    • Enhance affiliate relationships
    • Optimise budget allocation
    • Track and analyse expenses
    • Focus on high-performing affiliates

Tracking your Program Analyst metrics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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