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Advertising Team metrics and KPIs

What are Advertising Team metrics?

Identifying the optimal Advertising Team metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

Find Advertising Team metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Advertising Team metrics and KPIs

Metrics for Brand Campaign Tracking

  • 1. Brand Awareness

    Measures the level of consumer recognition of a brand, typically through surveys and social listening

    What good looks like for this metric: Pre and post-campaign survey results

    Ideas to improve this metric
    • Increase social media presence
    • Collaborate with influencers
    • Use targeted online ads
    • Develop engaging content marketing
    • Execute a memorable PR stunt

  • 2. Engagement Rate

    Measures the level of interaction consumers have with brand content, calculated by the total engagement (likes, comments, shares) divided by the total views or reach

    What good looks like for this metric: 2% to 3% engagement rate

    Ideas to improve this metric
    • Create relatable and high-quality content
    • Post consistently at optimal times
    • Include a clear call-to-action
    • Utilise interactive content like polls
    • Respond to comments and messages promptly

  • 3. Conversion Rate

    The percentage of users completing a desired action, such as purchasing or signing up, calculated by the number of conversions divided by the total visitors

    What good looks like for this metric: 2% to 5% conversion rate

    Ideas to improve this metric
    • Simplify and speed up the checkout process
    • Enhance landing page design
    • Provide limited-time offers or discounts
    • A/B test call-to-action buttons
    • Ensure website is mobile-friendly

  • 4. Customer Sentiment

    Analysis of consumer attitudes towards a brand, often assessed through sentiment analysis tools on social media and review sites

    What good looks like for this metric: 70% positive sentiment

    Ideas to improve this metric
    • Monitor and address negative feedback swiftly
    • Encourage positive reviews from satisfied customers
    • Regularly conduct sentiment analysis
    • Engage in proactive customer service
    • Feature user-generated content

  • 5. Return on Ad Spend (ROAS)

    Calculates revenue generated for every dollar spent on advertising, by dividing total revenue by total ad spend

    What good looks like for this metric: 3x to 5x ROAS

    Ideas to improve this metric
    • Refine target audience based on data
    • Optimise ad creative and placement
    • Regularly analyse and adjust ad strategies
    • Utilise retargeting techniques
    • Increase ad budget incrementally
brand-recognitionconsumer-interactionmarketing-strategistdata-analystadvertising-teamcustomer-support-team
Implement these metrics

Tracking your Advertising Team metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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