What are Team Manager metrics?
Identifying the optimal Team Manager metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.
You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.
Find Team Manager metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
Examples of Team Manager metrics and KPIs
Metrics for Manager Behavioural Change Impact
1. Employee Engagement Score
Measures the level of engagement employees feel at work, often assessed via surveys
What good looks like for this metric: Typical benchmark values range from 60-80%
Ideas to improve this metric- Conduct regular team feedback sessions
- Implement open-door policy for discussions
- Encourage team collaboration in decision-making
- Recognise team contributions publicly
- Provide professional development opportunities
2. Team Collaboration Index
Assesses the frequency and quality of collaboration among team members
What good looks like for this metric: Benchmark values depend on industry; however, 70-85% is typical
Ideas to improve this metric- Foster team-building activities
- Utilise collaboration tools for projects
- Clarify team roles and responsibilities
- Incentivise collaborative successes
- Monitor and reward team achievements
3. Employee Satisfaction Score
Evaluates overall employee satisfaction with the management and working conditions
What good looks like for this metric: A typical satisfaction score ranges from 65-85%
Ideas to improve this metric- Conduct satisfaction surveys regularly
- Address individual concerns promptly
- Provide transparent company updates
- Enhance workplace facilities
- Offer flexible working arrangements
4. Turnover Rate
Measures the rate at which employees leave the organisation
What good looks like for this metric: Average turnover rates are between 10-20% annually
Ideas to improve this metric- Promote career advancement internally
- Enhance employee reward programmes
- Offer competitive salary and benefits
- Encourage work-life balance
- Conduct exit interviews for insights
5. 360-Degree Feedback Ratings
Aggregates reviews provided by peers, subordinates, and managers on an employee's performance
What good looks like for this metric: Ratings usually range from 3.5 to 4.5 out of 5
Ideas to improve this metric- Train managers in giving constructive feedback
- Implement regular 360-degree feedback sessions
- Address feedback results in performance reviews
- Encourage honest and open communication
- Use feedback to guide personal development plans
Metrics for Balanced Growth and Success
1. Revenue Growth Rate
Measures the percentage increase in revenue over a specific period, indicating business expansion and success
What good looks like for this metric: 10-25% annually for small businesses
Ideas to improve this metric- Enhance marketing strategies
- Diversify income streams
- Optimize pricing models
- Improve customer retention
- Expand product or service offerings
2. Customer Acquisition Cost (CAC)
Represents the total expense incurred in acquiring a new customer, essential for evaluating marketing efficiency
What good looks like for this metric: $50-150 for small businesses
Ideas to improve this metric- Leverage referral programs
- Utilize social media marketing
- Optimize sales funnel
- Focus on targeted advertising
- Improve lead conversion rates
3. Customer Retention Rate
Indicates the percentage of customers who stay with a business over a given period, reflecting customer satisfaction and loyalty
What good looks like for this metric: 50-80% for service-based businesses
Ideas to improve this metric- Enhance customer support
- Implement loyalty programs
- Request regular feedback
- Personalize customer communication
- Increase service quality
4. Net Profit Margin
Calculates the percentage of revenue that remains as profit after all expenses are deducted, showing the efficiency of the management
What good looks like for this metric: 10-20% for small to medium enterprises
Ideas to improve this metric- Reduce operational costs
- Increase sales volume
- Evaluate supplier contracts
- Optimize inventory management
- Automate standard processes
5. Employee Satisfaction
Assesses how content staff members are, which can influence productivity and company culture
What good looks like for this metric: 70-80% satisfaction rate
Ideas to improve this metric- Conduct regular surveys
- Improve work-life balance
- Provide professional development
- Offer competitive benefits
- Encourage a collaborative environment
Metrics for Software Developer Leadership KPIs
1. Team Velocity
Measures the amount of work completed by a team during a sprint or iteration
What good looks like for this metric: Typically varies based on team size and complexity of tasks
Ideas to improve this metric- Improve task estimation accuracy
- Use consistent metrics over time
- Remove bottlenecks in the process
- Enhance collaboration within the team
- Provide adequate resources and support
2. Code Quality
Assesses the quality of code based on factors like complexity, maintainability, and bug count
What good looks like for this metric: Low defect rate and maintainable code structure
Ideas to improve this metric- Implement code review practices
- Use automated testing tools
- Adopt coding standards
- Conduct regular code refactoring
- Encourage continuous learning and training
3. Lead Time
The time taken from task assignment to its completion
What good looks like for this metric: Typically between 1-2 weeks for small to medium tasks
Ideas to improve this metric- Prioritize tasks effectively
- Minimize task switching
- Improve process efficiency
- Streamline communication channels
- Utilize efficient project management tools
4. Employee Satisfaction
Measures team members’ contentment and engagement at work
What good looks like for this metric: Aiming for a high satisfaction score on surveys
Ideas to improve this metric- Regularly solicit feedback
- Provide career development opportunities
- Foster a positive work environment
- Offer competitive compensation and benefits
- Recognize and reward good performance
5. Sprint Goal Success Rate
Percentage of sprints where the team achieves the sprint goal
What good looks like for this metric: 80-90% sprint goal success rate
Ideas to improve this metric- Set clear and realistic goals
- Ensure goals align with broader objectives
- Assess and address risks proactively
- Enhance team focus on sprint objectives
- Track progress regularly during sprints
Metrics for Finding Basketball Team Investors
1. Investor Lead Conversion Rate
The percentage of investor leads that become actual investors
What good looks like for this metric: 5-10%
Ideas to improve this metric- Refine your target investor profile
- Enhance the quality of investor pitch deck
- Utilise personalised communication strategies
- Provide attractive investment incentives
- Follow-up consistently with leads
2. Average Investment Amount
The average amount of money invested by investors
What good looks like for this metric: $10,000 - $50,000
Ideas to improve this metric- Highlight potential high returns on investment
- Showcase successful case studies
- Enhance stakeholder engagement activities
- Offer exclusive opportunities for larger investors
- Improve clarity and transparency of financial reports
3. Investor Engagement Rate
The level of interaction and engagement from potential investors during the investment process
What good looks like for this metric: 40-60%
Ideas to improve this metric- Host investor networking events
- Create engaging investor newsletters
- Utilise social media for investor engagement
- Offer behind-the-scenes access to the team
- Conduct regular investor update meetings
4. Investment Proposal Acceptance Rate
The percentage of investment proposals that are accepted by investors
What good looks like for this metric: 10-20%
Ideas to improve this metric- Craft compelling investment proposals
- Provide clear risk and benefit analyses
- Strengthen team and management capabilities
- Show a proven track record of success
- Negotiate favourable terms and conditions
5. Funding Goal Achievement Rate
The percentage of the funding goal that is achieved from investor contributions
What good looks like for this metric: 70-90%
Ideas to improve this metric- Set realistic and achievable funding goals
- Utilise a tiered funding approach
- Engage a broad spectrum of potential investors
- Provide alternative funding mechanisms
- Regularly communicate the progress towards goals
Metrics for Effective Delivery for Waterfall Team
1. On-Time Delivery Rate
The percentage of projects delivered on or before their scheduled deadlines
What good looks like for this metric: 85-90%
Ideas to improve this metric- Set realistic deadlines based on project complexity
- Utilise Gantt charts for better timeline management
- Track progress regularly against the schedule
- Engage in proactive risk management
- Ensure resource availability and skill alignment
2. Budget Adherence
The percentage of projects completed within the allocated budget
What good looks like for this metric: 85-95%
Ideas to improve this metric- Conduct thorough cost estimation
- Monitor expenses in real-time
- Implement change control procedures
- Secure contingency funds for unforeseen costs
- Regularly review budget utilisation
3. Scope Creep
The amount of unplanned work and changes in scope that occur during the project lifecycle
What good looks like for this metric: Less than 10%
Ideas to improve this metric- Define clear project scope documentation
- Establish a formal change request process
- Engage stakeholders early and often
- Track scope changes meticulously
- Utilise scope management tools
4. Client Satisfaction
The level of client satisfaction measured through surveys and feedback, typically scored on a scale of 1-5
What good looks like for this metric: 4.0 or higher
Ideas to improve this metric- Conduct regular client check-ins
- Act on feedback promptly
- Set realistic client expectations from the start
- Maintain transparent communication
- Deliver all promised features and functionalities
5. Defect Density
The number of defects found per unit of product, often measured per 1,000 lines of code
What good looks like for this metric: Less than 5 defects per 1,000 lines of code
Ideas to improve this metric- Implement thorough testing phases
- Conduct code reviews regularly
- Utilise automated testing tools
- Provide adequate training for developers
- Establish clear coding standards
Metrics for Visual Merchandising for BONIA
1. Foot Traffic Volume
Measures the number of visitors in a store within a given time frame
What good looks like for this metric: 500-1000 visitors per day
Ideas to improve this metric- Enhance window display to attract more passersby
- Use in-store signage to guide and influence customer paths
- Increase advertising efforts during peak shopping seasons
- Organise in-store events to drive more traffic
- Ensure store exterior is clean and welcoming
2. Conversion Rate
Percentage of store visitors who make a purchase
What good looks like for this metric: 20-40%
Ideas to improve this metric- Train staff to engage and assist customers effectively
- Optimise product placements based on shopping patterns
- Ensure easy navigation and accessibility within the store
- Offer promotions or limited-time discounts
- Improve checkout experience to reduce wait times
3. Average Transaction Value
Average amount spent by customers per purchase
What good looks like for this metric: USD 100-200
Ideas to improve this metric- Bundle products to encourage higher spending
- Upsell complementary or premium products
- Create appealing offers for higher-margin items
- Display higher-priced products prominently
- Analyse customer preferences to curate targeted promotions
4. Sell-through Rate
Percentage of inventory sold in a given period
What good looks like for this metric: 70-90%
Ideas to improve this metric- Rotate displays regularly to keep them fresh
- Utilise data analytics for inventory optimization
- Highlight slow-moving items through promotions
- Adjust pricing strategy based on seasonality and demand
- Ensure sufficient inventory of popular items
5. Customer Dwell Time
Average amount of time customers spend in the store
What good looks like for this metric: 15-25 minutes
Ideas to improve this metric- Create engaging in-store experiences or demonstrations
- Provide comfortable seating areas to encourage longer visits
- Strategically place engaging digital displays
- Refresh visual displays to maintain customer interest
- Curate music and scents to enhance the shopping atmosphere
Metrics for Student Start-Up Launch
1. Customer Acquisition Cost (CAC)
The cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers acquired.
What good looks like for this metric: Varies greatly, often between $5-$100
Ideas to improve this metric- Optimise marketing campaigns
- Leverage social media and word of mouth
- Increase conversion rates on landing pages
- Experiment with cost-effective advertising channels
- Focus on customer referrals and discount programs
2. Monthly Recurring Revenue (MRR)
The predictable revenue expected every month from subscription services or regular sales.
What good looks like for this metric: $0 in month one, with rapid growth expected
Ideas to improve this metric- Introduce subscription-based services
- Enhance product features to retain users
- Upsell to existing customers
- Expand market to new customers
- Regularly assess pricing strategy
3. Customer Retention Rate
The percentage of customers a company retains over a specific period.
What good looks like for this metric: 60-70%
Ideas to improve this metric- Offer excellent customer service
- Maintain high-quality products
- Engage customers through regular communication
- Implement a loyalty or rewards program
- Regularly collect feedback and adapt
4. Net Promoter Score (NPS)
A metric to gauge customer satisfaction and loyalty on a scale from -100 to 100 based on likelihood to recommend.
What good looks like for this metric: Above 20 is considered good
Ideas to improve this metric- Regularly survey customers about their experience
- Implement customer feedback quickly
- Enhance product offerings based on feedback
- Improve customer support processes
- Build a community around your brand
5. Burn Rate
The rate at which a company is spending its capital before generating positive cash flow.
What good looks like for this metric: Typically 1-2 years runway
Ideas to improve this metric- Optimise operational efficiency
- Prioritise spending on revenue-generating activities
- Regularly review and adjust budget
- Seek additional funding if necessary
- Monitor cash flow closely
Metrics for Profit increase strategies
1. Net Profit Margin
Calculated by dividing net profit by total revenue, expressed as a percentage. It shows how much profit a company makes for each dollar of revenue.
What good looks like for this metric: 10-20%
Ideas to improve this metric- Reduce operational costs
- Increase product prices
- Enhance sales volume
- Improve customer retention
- Optimise supply chain
2. Return on Investment (ROI)
Determines profitability by comparing the gain from an investment to its cost, calculated as (Net Profit / Cost of Investment) x 100.
What good looks like for this metric: 15-25%
Ideas to improve this metric- Choose higher-yield investments
- Reduce investment costs
- Increase revenue from investments
- Enhance marketing strategies
- Improve financial forecasting
3. Gross Profit Margin
Calculated by subtracting cost of goods sold (COGS) from revenue and dividing by revenue, expressed as a percentage, indicating the efficiency of production and pricing.
What good looks like for this metric: 20-40%
Ideas to improve this metric- Negotiate better supplier terms
- Increase production efficiency
- Enhance sales and pricing strategy
- Reduce waste in production
- Control direct labour costs
4. Operating Profit Margin
Measures what proportion of revenue is left as profit after accounting for operating expenses, calculated by dividing operating profit by total revenue.
What good looks like for this metric: 10-15%
Ideas to improve this metric- Streamline operational processes
- Reduce administrative expenses
- Enhance revenue streams
- Focus on core business activities
- Minimise utility and overhead costs
5. Expense Ratio
Expresses the percentage of total expenses to total revenue, highlighting cost management efficiency.
What good looks like for this metric: 60-80%
Ideas to improve this metric- Implement cost-cutting measures
- Monitor expenses regularly
- Automate routine tasks
- Negotiate better vendor contracts
- Outsource non-core processes
Metrics for Internal Auditor Performance
1. Audit Completion Rate
The percentage of planned audits completed in a given period
What good looks like for this metric: 90%-95% completion rate
Ideas to improve this metric- Set clear priorities for audits
- Allocate resources effectively
- Enhance time management skills
- Streamline audit processes
- Regularly review audit plans
2. Number of Findings per Audit
Average number of findings identified during each audit
What good looks like for this metric: 2-5 findings per audit
Ideas to improve this metric- Improve risk assessment techniques
- Incorporate data analytics in audits
- Enhance auditor training programmes
- Focus on high-risk areas
- Use checklists to standardise audits
3. Implementation Rate of Audit Recommendations
Percentage of audit recommendations implemented within the agreed timelines
What good looks like for this metric: 80% implementation within 90 days
Ideas to improve this metric- Ensure recommendations are actionable
- Engage with auditees to understand constraints
- Follow up regularly on recommendations
- Provide practical solutions
- Prioritise high-impact recommendations
4. External Audit Discrepancy
Comparison between internal audit findings and external audit findings
What good looks like for this metric: Less than 5% discrepancy
Ideas to improve this metric- Align internal audit focus with external audits
- Improve coordination with external auditors
- Regularly update auditing standards
- Review and improve audit documentation
- Provide sufficient training to internal auditors
5. Audit Cost Efficiency
Cost of auditing per audit presented as a value component to business value
What good looks like for this metric: $5,000-$10,000 per audit
Ideas to improve this metric- Implement cost-saving technologies
- Opt for risk-based audit planning
- Streamline the audit process
- Utilise a hybrid auditing team (internal and external)
- Automate repetitive tasks where possible
Metrics for Affiliate B2B Program Success
1. Conversion Rate
The percentage of referred visitors who complete a desired action, such as making a purchase or signing up for a service.
What good looks like for this metric: 2-3% in the B2B sector
Ideas to improve this metric- Optimise landing pages
- Improve affiliate training
- Enhance call-to-action clarity
- Use targeted marketing strategies
- A/B test promotional content
2. Return on Investment (ROI)
The ratio of net profit from affiliate promotions to the costs required to generate those promotions.
What good looks like for this metric: 200-300% in successful programs
Ideas to improve this metric- Negotiate better commission rates
- Focus on high-value affiliates
- Reduce unnecessary marketing expenses
- Regularly review and adjust strategies
- Utilise performance analytics
3. Affiliate Engagement Rate
The level of activity and participation of affiliates within the program, such as clicks and content shared.
What good looks like for this metric: 30-40% active engagement
Ideas to improve this metric- Provide regular updates and incentives
- Offer exclusive promotions
- Engage affiliates with personalised communication
- Provide high-quality marketing materials
- Host training and feedback sessions
4. Customer Lifetime Value (CLV)
The total revenue expected from a referred customer over their entire relationship with the business.
What good looks like for this metric: $1,000-$5,000 depending on industry
Ideas to improve this metric- Enhance customer onboarding processes
- Provide exceptional customer service
- Create loyalty programs
- Upsell complementary products or services
- Gather and act on customer feedback
5. Affiliate Retention Rate
The percentage of affiliates who stay active within the program over a given time period.
What good looks like for this metric: 60-80% retention annually
Ideas to improve this metric- Provide competitive commission structures
- Regularly communicate value and success tips
- Recognise and reward top performers
- Simplify the payout process
- Foster a supportive affiliate community
Metrics for Sales and CSAT Targets
1. Sales Revenue
Total income generated from sales of courses, measured in USD
What good looks like for this metric: $50,000 per month
Ideas to improve this metric- Enhance course offerings
- Run targeted advertising campaigns
- Offer early-bird discounts
- Upsell related courses
- Optimise pricing strategy
2. Customer Satisfaction Score (CSAT)
Measures the level of satisfaction of customers, usually rated on a scale of 1-5
What good looks like for this metric: 4.0 out of 5
Ideas to improve this metric- Provide excellent customer support
- Gather and act on customer feedback
- Offer personalised learning paths
- Improve user interface and experience
- Ensure course content is high quality
3. Learner Engagement Rate
Percentage of learners actively participating in the course, calculated by dividing active participants by total enrolled
What good looks like for this metric: 60%
Ideas to improve this metric- Introduce interactive elements
- Provide regular updates and new content
- Encourage group discussions
- Use gamification techniques
- Send regular reminders and follow-ups
4. Course Completion Rate
Percentage of learners who complete the course, calculated by dividing the number of completions by the total number enrolled
What good looks like for this metric: 70%
Ideas to improve this metric- Design shorter, more manageable modules
- Set clear expectations and goals
- Offer incentives for completion
- Provide support resources
- Implement progress tracking
5. Knowledge Retention Rate
Measures how much information learners retain over time, assessed through follow-up tests
What good looks like for this metric: 75%
Ideas to improve this metric- Use varied teaching methods
- Incorporate spaced repetition
- Provide summary notes
- Offer periodic refreshers
- Encourage practical application of knowledge
Metrics for Word-of-Mouth Marketing
1. Net Promoter Score (NPS)
Measures customer loyalty and satisfaction by asking how likely customers are to recommend your product or service to others
What good looks like for this metric: 50 or above is considered excellent
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Request feedback and act on it
- Offer referral incentives
- Build a strong customer community
2. Customer Referrals
Tracks the number of new customers acquired through referrals from existing customers
What good looks like for this metric: 10% of new customers is considered good
Ideas to improve this metric- Introduce a referral program
- Simplify the referral process
- Provide incentives for referrals
- Highlight referral successes
- Ask for referrals at peak satisfaction points
3. Social Media Mentions
Counts the number of times your brand is mentioned on social media platforms
What good looks like for this metric: Varies widely by industry and brand size
Ideas to improve this metric- Engage with users on social media
- Create shareable content
- Encourage user-generated content
- Monitor social media trends
- Collaborate with influencers
4. Customer Lifetime Value (CLV)
Estimates the total revenue a business can expect from a single customer account
What good looks like for this metric: Varies widely by industry
Ideas to improve this metric- Enhance customer experience
- Upsell and cross-sell products
- Improve customer loyalty programs
- Offer exceptional after-sales service
- Personalise marketing efforts
5. Review and Rating Volume
Tracks the number and quality of reviews and ratings your products or services receive
What good looks like for this metric: 4 stars or higher is considered good
Ideas to improve this metric- Encourage customers to leave reviews
- Respond to all reviews
- Address negative feedback promptly
- Showcase positive reviews
- Simplify the review process
Metrics for Hotel Performance Goals
1. Overall Experienced F&B
Measurement of guest satisfaction with food and beverage experience on a scale of 1 to 10
What good looks like for this metric: Above 8
Ideas to improve this metric- Collect regular guest feedback
- Enhance menu diversity
- Improve food presentation
- Train staff on customer service
- Conduct quality control checks
2. Brand Audit
Comprehensive review of brand standards and operational adherence resulting in a pass/fail
What good looks like for this metric: PASS
Ideas to improve this metric- Review brand standards regularly
- Conduct internal audits
- Invest in staff training
- Enhance guest interactions
- Implement corrective actions swiftly
3. Breakfast Food Quality
Assessment of guest satisfaction with breakfast food quality on a scale of 1 to 10
What good looks like for this metric: Above 7
Ideas to improve this metric- Source high-quality ingredients
- Update breakfast menu frequently
- Solicit guest feedback
- Train kitchen staff
- Implement regular taste testing
4. Cost per Cover
Average cost incurred per guest dining experience
What good looks like for this metric: Varies; targeted for reduction
Ideas to improve this metric- Analyse pricing models
- Reduce food waste
- Optimise purchasing strategies
- Streamline kitchen processes
- Monitor portion sizes
5. Revenue Growth
Percentage increase in revenue over a specified period
What good looks like for this metric: Industry average is around 5-10%
Ideas to improve this metric- Enhance upselling techniques
- Introduce new services or products
- Improve marketing strategies
- Strengthen customer loyalty programs
- Evaluate pricing strategies
Metrics for Revenue and Instagram Growth
1. Revenue Growth Rate
Percentage increase in revenue over a specific period, calculated as ((Current Period Revenue - Previous Period Revenue) / Previous Period Revenue) * 100
What good looks like for this metric: 10-15% annual growth
Ideas to improve this metric- Focus on customer acquisition and retention
- Expand product line or market reach
- Improve pricing strategies
- Enhance marketing campaigns
- Reduce operational costs
2. Customer Acquisition Cost (CAC)
Average cost to gain a new customer, calculated as total marketing expenses divided by the number of new customers
What good looks like for this metric: $50-$100 per customer
Ideas to improve this metric- Optimise marketing channels
- Increase conversion rates on digital platforms
- Apply referral programmes
- Leverage social media marketing
- Utilise targeted advertising
3. Instagram Follower Growth Rate
Rate at which Instagram followers increase, calculated as ((Followers at End of Period - Followers at Start of Period) / Followers at Start of Period) * 100
What good looks like for this metric: 5-10% monthly growth
Ideas to improve this metric- Create engaging content consistently
- Collaborate with influencers
- Run Instagram Ads
- Use appropriate hashtags
- Engage with followers regularly
4. Average Order Value (AOV)
Average amount spent each time a customer places an order, calculated as Total Revenue divided by Number of Orders
What good looks like for this metric: $70-$150 per order
Ideas to improve this metric- Upsell and cross-sell products
- Offer bundles or packages
- Implement loyalty programmes
- Provide free shipping on high-value orders
- Offer limited-time promotions
5. Customer Retention Rate
Percentage of customers who return after their first purchase, calculated as ((Number of Returning Customers / Total Customers at Start of Period) * 100)
What good looks like for this metric: 60-70%
Ideas to improve this metric- Improve customer service
- Enhance product quality
- Offer personalised experiences
- Develop a solid loyalty programme
- Encourage feedback and act on it
Metrics for Referral Marketing
1. Referral Rate
The percentage of your customers who refer others to your business. This is calculated by dividing the number of referred customers by the total number of customers
What good looks like for this metric: 10-30%
Ideas to improve this metric- Enhance referral incentives
- Simplify the referral process
- Promote the referral program frequently
- Provide excellent customer service
- Recognise and reward top referrers
2. Customer Acquisition Cost (CAC)
The cost associated with convincing a consumer to buy your product or service, including all marketing and sales expenses. This is calculated by dividing the total costs of acquisition by the number of new customers
What good looks like for this metric: $7-$15 per customer
Ideas to improve this metric- Optimise marketing spend
- Increase organic reach
- Leverage social proof
- Enhance referral incentives
- Use cost-effective advertising channels
3. Lifetime Value (LTV)
The predicted net profit attributed to the entire future relationship with a customer. This is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan
What good looks like for this metric: $400-$500
Ideas to improve this metric- Improve customer retention strategies
- Enhance product/service quality
- Upsell and cross-sell effectively
- Provide excellent customer service
- Offer loyalty programs
4. Referral Conversion Rate
The percentage of referred leads who become paying customers. This is calculated by dividing the number of referred customers who make a purchase by the total number of referred customers
What good looks like for this metric: 10-20%
Ideas to improve this metric- Streamline referral onboarding
- Offer time-limited incentives
- Provide clear value proposition
- Enhance user experience on landing pages
- Engage referrals with follow-up communications
5. Net Promoter Score (NPS)
A measure of customer loyalty and satisfaction, calculated by asking customers how likely they are to recommend your business to others on a scale of 0-10 and subtracting the percentage of detractors from promoters
What good looks like for this metric: 30-50
Ideas to improve this metric- Regularly solicit and act on customer feedback
- Improve product quality
- Provide exceptional customer service
- Engage with customers on social media
- Implement loyalty and reward programmes
Tracking your Team Manager metrics
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparencyMore metrics recently published
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Planning resources
OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:
- To learn: What are OKRs? The complete 2024 guide
- Blog posts: ODT Blog
- Success metrics: KPIs examples