Finding the right Website Traffic metrics can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or adopt Tability to ensure you remain accountable.
Find Website Traffic metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
The percentage of visitors who make a purchase from your website. It's calculated by dividing the number of sales by the total number of visitors and multiplying by 100
What good looks like for this metric: 2-3%
Ideas to improve this metric
Optimise product descriptions and images
Simplify the checkout process
Offer limited-time promotions
Use customer reviews and testimonials
Ensure website is mobile-friendly
2. Average Order Value (AOV)
The average amount spent each time a customer places an order. It's calculated by dividing total revenue by the number of orders
What good looks like for this metric: $50-$100
Ideas to improve this metric
Offer bundled products or upsells
Provide discounts for larger purchases
Add recommendations for complementary products
Ensure pricing is competitive yet profitable
Create a loyalty program
3. Best Seller Performance
The sales performance of your top-selling products. It includes tracking sales volume, revenue, and profitability of best sellers
What good looks like for this metric: 20% of revenue from top 10 products
Ideas to improve this metric
Highlight best sellers on landing pages
Feature best sellers in marketing campaigns
Regularly review and update best seller list
Provide easy ordering options for best sellers
Analyse and replicate successful product traits
4. Customer Retention Rate
The percentage of repeat customers over a period of time. It is calculated by dividing the number of returning customers by total customers over the same period and multiplying by 100
What good looks like for this metric: 20-30%
Ideas to improve this metric
Enhance post-purchase follow-ups
Offer loyalty or rewards programs
Engage customers through personalised communications
Seek feedback and implement improvements
Ensure a high-quality customer service experience
5. Website Traffic
The total number of visits to your website, which can be segmented by source, such as direct, social, referral, and search
What good looks like for this metric: Varies by industry and company size
Ideas to improve this metric
Invest in SEO strategies
Utilise social media marketing
Run targeted advertising campaigns
Leverage email marketing to attract returning visitors
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparency
The best metrics for Targeted Sales Material Creation