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10 strategies and tactics for Marketing

What is Marketing strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Marketing strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Marketing strategy examples

We've added many examples of Marketing tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
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Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
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Strategies and tactics for increasing the digital presence and branding

  • ⛳️ Strategy 1: Enhance LinkedIn presence

    • Set a goal to increase LinkedIn followers to 90k within three months
    • Create an editorial calendar with weekly posts highlighting company achievements, industry news, and product insights
    • Engage with industry leaders by commenting on their posts to increase visibility
    • Use LinkedIn Analytics to track engagement and refine strategy accordingly
    • Post employee spotlights to humanise the brand and showcase company culture
    • Create and promote LinkedIn groups around energy storage topics to engage with the community
    • Leverage LinkedIn Ads to target industry-specific decision-makers
    • Encourage employees to share and engage with company posts to widen reach
    • Utilise LinkedIn Stories to share behind-the-scenes content and upcoming events
    • Host LinkedIn Live events covering industry trends and company milestones

  • ⛳️ Strategy 2: Expand YouTube and multimedia engagement

    • Create informative and engaging video content showcasing products and case studies
    • Develop a YouTube content calendar with regular uploads of educational and solution-based videos
    • Collaborate with industry influencers to increase channel visibility and subscriber count
    • Incorporate SEO best practices in video titles, descriptions, and tags
    • Share YouTube content across other social media platforms to reach a broader audience
    • Engage with viewers by responding to comments and encouraging discussions
    • Utilise YouTube Analytics to monitor performance and adapt content strategy
    • Invest in YouTube Ads targeting specific B2B audiences within the renewable industry
    • Create a YouTube series focusing on sustainability and energy efficiency in various sectors
    • Host webinars and panel discussions on YouTube about the future of energy storage

  • ⛳️ Strategy 3: Boost participation in industry events

    • Identify and create a calendar of upcoming industry events relevant to energy storage and renewables
    • Submit speaker proposals to position company executives as thought leaders
    • Exhibit at strategic events with a well-designed booth highlighting innovative solutions
    • Host networking events at conferences to engage with attendees and build relationships
    • Partner with industry associations to increase brand visibility and credibility
    • Offer exclusive promotions or demonstrations of products to event participants
    • Collect and analyse feedback from event participation to refine future strategies
    • Leverage social media to maximise exposure through live updates and announcements during events
    • Set up one-on-one meetings with potential clients and partners during major events
    • Document and share event experiences on company blog and social media to extend reach
digital-presencebrand-awarenessmarketing-managersocial-media-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for growing a leading digital marketing institute

  • ⛳️ Strategy 1: Expand course offerings

    • Conduct market research to identify in-demand digital marketing skills
    • Develop new courses based on market needs
    • Collaborate with industry experts for curriculum development
    • Update existing courses with the latest trends and technologies
    • Offer specialised certifications for niche areas
    • Create online webinars and workshops for continuous learning
    • Introduce micro-courses for quick skill acquisition
    • Provide case studies and real-world projects in courses
    • Regularly review and refine course content
    • Offer a flexible learning schedule with part-time and full-time options

  • ⛳️ Strategy 2: Enhance student engagement

    • Implement a robust learning management system
    • Incorporate interactive elements in online courses
    • Foster a community through discussion forums and social media
    • Organise regular virtual meetups and Q&A sessions
    • Provide personalised mentorship programs
    • Offer incentives such as badges and certificates for milestones
    • Collect and act on student feedback regularly
    • Develop a mobile app for easy access to learning materials
    • Host challenges and competitions to apply knowledge
    • Create alumni groups for continued networking and support

  • ⛳️ Strategy 3: Increase brand awareness

    • Craft a compelling brand story and unique value proposition
    • Utilise content marketing to showcase expertise
    • Optimise the institute’s website for search engines
    • Engage in social media marketing on relevant platforms
    • Run targeted advertising campaigns
    • Collaborate with influencers and thought leaders in digital marketing
    • Attend and speak at industry conferences and events
    • Publish success stories and testimonials from past students
    • Partner with businesses for co-branded initiatives
    • Offer free resources such as e-books, whitepapers, and webinars
digital-marketingstudent-engagementcurriculum-developermarketing-strategistcontent-creationstudent-support
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Strategies and tactics for developing a Marketing Plan for the Artificial Intelligence Conference 2025

  • ⛳️ Strategy 1: Leverage influential partnerships and sponsorships

    • Engage with the Minister of Artificial Intelligence, Omar Al-Olama, for promotional messaging and social media endorsement
    • Collaborate with AI-focused organisations for media partnerships and broader conference reach
    • Secure sponsorship deals with leading AI companies to enhance credibility
    • Coordinate with the Intercontinental Festival City Hotel for co-marketing opportunities
    • Involve high-profile main speakers in the marketing campaigns
    • Utilise sponsorship logos across all promotional materials
    • Create a dedicated webpage listing all sponsors and partners with links to their profiles
    • Produce joint press releases with sponsors and partners to announce the event
    • Highlight partnership benefits and testimonials on social media campaigns
    • Organise pre-event webinars or interviews featuring sponsors and partners

  • ⛳️ Strategy 2: Target AI researchers and academic institutions

    • Compile a list of major universities and academic institutions with strong AI departments
    • Craft and send formal invitation letters to department heads and influential professors
    • Offer special early-bird registration discounts for first 50 researcher sign-ups
    • Promote conference participation via academic journals and newsletters
    • Host an online information session about conference opportunities for researchers
    • Coordinate with universities for potential research paper presentations
    • Facilitate a digital platform for researchers to submit abstracts and papers
    • Engage student ambassadors to promote the conference at their universities
    • Use LinkedIn groups and academic forums to disseminate information
    • Feature accepted research titles on the conference website

  • ⛳️ Strategy 3: Execute a multi-channel digital marketing campaign

    • Develop a visually engaging conference website with registration capabilities
    • Implement a countdown timer and regularly update the website content
    • Utilise social media platforms including LinkedIn, Twitter, and Facebook for targeted advertisements
    • Create a series of email newsletters to update and engage potential attendees
    • Use pay-per-click advertising to reach AI professionals globally
    • Implement search engine optimisation strategies to increase conference visibility
    • Design and distribute digital flyers and banners across AI forums and communities
    • Develop engaging content such as blogs and videos about AI trends and the conference
    • Engage influential AI bloggers and vlogs for endorsements
    • Establish a conference hashtag for social media engagement and tracking
marketing-planai-conferencemarketing-managerevent-coordinatormarketing-teamconference-organizing-team
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Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
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Strategies and tactics for building an outbound and inbound marketing strategy for a recruiting and virtual assistants agency

  • ⛳️ Strategy 1: Develop a strong inbound marketing content system

    • Create a blog on your website focusing on recruitment and virtual assistant topics
    • Produce an ebook or whitepaper that provides deep insights into hiring virtual assistants
    • Utilise social media platforms such as LinkedIn, Facebook, and Twitter to share valuable content
    • Develop a series of informative webinars and online workshops
    • Implement an SEO strategy to improve the visibility of your content in search engines
    • Create a mailing list and send out regular newsletters with useful content and updates
    • Develop case studies and customer testimonials to build trust
    • Create video content discussing industry trends and tips
    • Start a podcast focused on recruitment and virtual assistants
    • Implement lead magnets to capture contact information from website visitors

  • ⛳️ Strategy 2: Utilise targeted outbound marketing techniques

    • Identify your target market and create detailed buyer personas
    • Build a high-quality prospect list using LinkedIn Sales Navigator and other tools
    • Craft personalised email outreach campaigns tailored to different segments of your audience
    • Utilise cold calling scripts to contact potential clients and candidates
    • Attend industry conferences, trade shows, and networking events
    • Partner with industry influencers and thought leaders for endorsements and collaborations
    • Utilise direct mail campaigns for high-value prospects
    • Implement retargeting ads on social media and Google for valuable prospects
    • Join relevant LinkedIn and Facebook groups and actively participate in discussions
    • Utilise CRM software to track and manage outbound marketing efforts

  • ⛳️ Strategy 3: Build and nurture a strong online presence

    • Develop a user-friendly and informative website showcasing your services and expertise
    • Ensure your website is optimised for mobile devices
    • Create a compelling ‘About Us’ page highlighting your team’s expertise and experience
    • Develop landing pages tailored to specific services and target audiences
    • Implement an online chat system to offer immediate assistance to visitors
    • Actively solicit and display client reviews and testimonials on your website
    • Maintain an active and engaging presence on LinkedIn, Facebook, Instagram, and Twitter
    • Utilise targeted PPC campaigns to drive traffic to your website
    • Encourage satisfied clients to leave reviews on platforms like Google My Business and Trustpilot
    • Monitor and respond to online reviews and feedback promptly and professionally
inbound-marketingoutbound-marketingcontent-creatormarketing-strategistseo-teamsocial-media-team
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Strategies and tactics for selling burritos

  • ⛳️ Strategy 1: Develop a strong marketing campaign

    • Create engaging social media content showcasing the burritos
    • Offer limited-time discounts and promotions
    • Collaborate with local food bloggers and influencers
    • Set up a referral program to incentivise word-of-mouth
    • Run sponsored ads on platforms like Facebook and Instagram
    • Design and distribute flyers in local neighbourhoods
    • Host a burrito tasting event
    • Create a visually appealing menu
    • Partner with popular food delivery apps
    • Use customer testimonials and reviews in marketing materials

  • ⛳️ Strategy 2: Enhance customer experience

    • Train staff on excellent customer service
    • Offer customisable burrito options
    • Use high-quality and fresh ingredients
    • Ensure quick and efficient service
    • Provide a comfortable and clean dining environment
    • Offer loyalty programs or rewards for repeat customers
    • Create exclusive in-store deals
    • Ensure accurate and timely order fulfilment for deliveries
    • Solicit and act on customer feedback
    • Offer limited-time special burrito variations

  • ⛳️ Strategy 3: Expand local reach and visibility

    • Participate in local festivals and food events
    • Sponsor community events and sports teams
    • Partner with local businesses for cross-promotions
    • Set up pop-up stands at busy locations
    • Utilise local press and media for features
    • Offer promotions tailored to local events or holidays
    • Collaborate with local schools and universities
    • Attend local farmers' markets
    • Create a mobile burrito truck
    • Use geo-targeted advertising to attract nearby customers
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Strategies and tactics for positioning apartment hotels in the market

  • ⛳️ Strategy 1: Utilise digital marketing

    • Create targeted social media campaigns aimed at families and business travellers
    • Use search engine optimisation to enhance online visibility
    • Develop partnerships with travel influencers to feature the apartment
    • Utilise Google Ads for targeted search and display ads
    • Create engaging video content showcasing the features of the 2-bedroom apartments
    • Set up retargeting ads for website visitors who don't book
    • Use email marketing to offer special weekday discounts to past guests
    • Run promotions on accommodation booking platforms like Booking.com or Airbnb
    • Host virtual tours of the apartments via social media stories and live sessions
    • Utilise analytics tools to track campaign performance and adjust strategies

  • ⛳️ Strategy 2: Create corporate partnerships

    • Identify local businesses in need of weekday accommodations for employees
    • Offer special corporate rates and packages tailored to business travellers
    • Host networking events at the hotel to attract business clients
    • Attend local business fairs to promote the apartment options
    • Provide value-added services like free high-speed Wi-Fi and workspaces
    • Develop a newsletter targeting corporate clients with exclusive offers
    • Collaborate with travel agencies to include the apartments in business travel packages
    • Create loyalty programmes to incentivise recurring corporate bookings
    • Partner with local transportation services for easy commuting options
    • Offer free shuttle services to and from major business centres

  • ⛳️ Strategy 3: Focus on family-friendly amenities

    • Design family-centric packages that include local attractions and meals
    • Offer amenities like cribs, board games, and kitchen essentials for families
    • Advertise the proximity to parks, schools, or family activities
    • Collaborate with local family-friendly restaurants for exclusive guest deals
    • Host family events at the property to encourage community engagement
    • Collect testimonials from families who stayed and share them on digital platforms
    • Create a guide of local family activities available during weekdays
    • Partner with local toy stores or family brands for promotions
    • Provide discounted extended stays for family guests
    • Offer a kids' welcome kit upon arrival with snacks and activity ideas
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Strategies and tactics for increasing student enrolment

  • ⛳️ Strategy 1: Enhance marketing efforts

    • Develop a comprehensive marketing plan
    • Utilise social media platforms for advertising
    • Create and distribute promotional materials
    • Host open house events regularly
    • Partner with local businesses for co-promotions
    • Engage alumni for testimonials and endorsements
    • Invest in online and offline advertisements
    • Optimise website for better search engine ranking
    • Create informative and engaging content on educational blogs
    • Track and analyse marketing campaign performance

  • ⛳️ Strategy 2: Improve student experience

    • Enhance campus facilities and infrastructure
    • Offer diverse and innovative courses
    • Provide career counselling and placement support
    • Encourage and support extracurricular activities
    • Implement student feedback systems
    • Provide scholarships and financial aid options
    • Develop strong online learning platforms
    • Ensure accessible mental health and wellness resources
    • Organise networking events and seminars
    • Foster a supportive and inclusive campus community

  • ⛳️ Strategy 3: Increase outreach and partnerships

    • Establish connections with feeder schools
    • Participate in education fairs and expos
    • Develop partnerships with international institutions
    • Create internship agreements with local businesses
    • Engage in community service projects
    • Offer dual-enrolment programmes with high schools
    • Collaborate with educational influencers
    • Provide impact-driven community workshops
    • Partner with professional organisations for student opportunities
    • Establish a robust referral programme
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How to track your Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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