OKR template to increase revenue by securing 117.000€ new business

This operations OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

The OKR aims to increase revenue by securing 117,000€ new business. Securing the revenue largely hinges upon the achievement of three main outcomes. The first outcome involves acquiring and onboarding 5 new big-ticket clients. Several initiatives are aimed at realizing this, including developing bespoke proposals for each target, scheduling and conducting persuasive pitches, and identifying potential big-ticket clients in the industry.

Secondly, sealing deals of at least 40,000€ in sales per month is another critical outcome targeted by this OKR. To achieve this, the company plans to identify high-value prospects for pitching their products or services, follow up relentlessly on lucrative leads and tailor marketing strategies to potential high spenders.

The third outcome astutely points towards product innovation as a strategy for boosting sales. The company aims to develop and launch two new premium products or services. Initiatives for this will include designing and prototyping the new offerings, conducting market research to identify potential premium products or services, and planning and executing marketing campaigns for these new launches.

In conclusion, this OKR outlines a comprehensive plan aimed at boosting revenue. It does this by enhancing customer acquisition strategies, targeting high sales per month and introducing new premium products in the market.

ObjectiveIncrease revenue by securing 117.000€ new business
KRAcquire and onboard 5 new big ticket clients
Develop bespoke proposals for each target
Schedule and conduct persuasive pitches
Identify potential big ticket clients in the industry
KRSeal deals of at least 40.000€ in sales per month
Identify high-value prospects for pitching products or services
Follow up relentlessly on lucrative leads
Tailor marketing strategies to potential high-spenders
KRDevelop and launch 2 new premium products or services to boost sales
Design and prototype 2 new premium offerings
Conduct market research to identify potential premium products or services
Plan and execute launch marketing campaigns

Use in Tability

Make these OKRs fit your team

Treat this template as a starting point. Keep the outcomes that match your priorities, adjust the targets and deadlines to reflect your baseline, and remove anything your team cannot influence directly.

Adapt the template or create a plan with AI

You can copy this example into Tability and refine it with your team. If you would rather start from your own context, use embedded AI Mode: describe what your team needs to achieve in a simple prompt and Tability will automatically create a structured OKR plan with objectives, measurable outcomes, and initiatives.

Before publishing, review the AI-generated plan with the people responsible for delivering it:

Replace generic outcomes with measures your team can update consistently
Set ambitious but credible targets using current performance as the baseline
Assign an owner to every outcome and agree on what success looks like
Remove duplicate or activity-based key results that do not prove meaningful progress

The best OKR platform for AI-bullish teams

Tability brings AI into the goal-setting and execution workflow instead of treating it as a separate writing assistant.

Fully agentic: use an OKR agent to review plans, suggest improvements, and monitor execution
Embedded AI Mode: create and refine goals without leaving the planning workflow
MCP server: talk to your OKRs from Claude, ChatGPT, and other MCP-compatible LLM clients

You have a plan. Now what?

Publishing the plan is the beginning of the work. Tability gives teams a simple weekly rhythm for updating outcomes, discussing confidence, and acting on problems while there is still time to change the result.

Track progress: collect focused weekly check-ins and sync updates from tools such as Jira, ClickUp, Linear, and Asana
Detect problems early: use confidence, status, and agent monitoring to surface stalled or at-risk outcomes before the end of the quarter
Communicate clearly: share dashboards and reports that explain what changed, where help is needed, and what happens next

Create a free Tability account to turn this template into a plan your team can execute. Still choosing a tool? Use the best OKR software ranking to compare verified pricing, feature coverage, and rollout fit.