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tability.ioWhat are Product Development Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Development Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Development Manager OKRs examples
You will find in the next section many different Product Development Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to launch a viable, user-friendly SaaS product
ObjectiveLaunch a viable, user-friendly SaaS product
KRAchieve a customer satisfaction score of above 85%
Develop a proactive customer communication strategy for problem resolution- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- KRDevelop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- KRObtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
OKRs to increase efficiency and effectiveness of product development through continuous process improvement
- ObjectiveIncrease efficiency and effectiveness of product development through continuous process improvement
- KRAchieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
- KRDecrease resource wastage by 10% through optimized resource allocation and utilization
- Identify and prioritize areas where resource wastage is currently occurring
- Monitor and track resource usage regularly to ensure ongoing reduction in wastage
- Implement streamlined processes and systems to improve resource allocation and utilization efficiency
- Conduct a thorough assessment of current resource allocation and utilization practices
- KRIncrease the percentage of successful product launches by 15% through improved workflows and collaboration
- Foster cross-functional collaboration through regular team meetings and knowledge sharing sessions
- Conduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
- Implement a project management tool to streamline communication and task tracking
- Establish a feedback loop with stakeholders to continuously improve product launch processes
- KRReduce product development cycle time by 20% through streamlined processes and automation
OKRs to attain product market fit for our offering
- ObjectiveAttain product market fit for our offering
- KRConduct 150 customer interviews to gather feedback about the product
- Conduct interviews and gather feedback
- Identify 150 customers willing to give feedback
- Prepare comprehensive interview guide
- KRAchieve a monthly churn rate lower than 5%
- Implement effective customer retention strategies
- Regularly monitor and analyze churn data
- Enhance customer service interactions
- KRIncrease product active usage by 20%
- Launch a targeted in-app promotional campaign
- Develop engaging features based on user feedback and preferences
- Implement a comprehensive user onboarding program
OKRs to achieve Product-Market Fit (PMF)
- ObjectiveAchieve Product-Market Fit (PMF)
- KRAcquire 50 new active users weekly to validate market demand
- Improve referral program to incentivize existing users
- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- KRImprove key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- KRConduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
OKRs to achieve product-market fit and expand market reach
- ObjectiveAchieve product-market fit and expand market reach
- KRIncrease customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- KREstablish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- KRIncrease product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to formulate and Implement a robust Business and Product Strategy
- ObjectiveFormulate and Implement a robust Business and Product Strategy
- KRImplement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- KRIdentify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
OKRs to develop a flexible and innovative product roadmap
- ObjectiveDevelop a flexible and innovative product roadmap
- KRTest and refine roadmap flexibility through two product pivot scenarios by week 10
- Refine roadmap based on pivot scenario tests by week 10
- Identify two product pivot scenarios for the roadmap by week 5
- Test roadmap flexibility with identified pivot scenarios by week 8
- KROutline and validate three alternative routes for product development by week 6
- KRSolicit and incorporate feedback from at least 70% of all stakeholders by week 8
- Design and distribute a comprehensive feedback survey
- Identify all stakeholders and collate contact information
- Analyze received responses and integrate feedback
OKRs to rapidly shorten time to revenue and time to market cycle
- ObjectiveRapidly shorten time to revenue and time to market cycle
- KRIncrease sales conversion rates by 10% with optimized marketing activities
- Improve website layout for better user accessibility and engagement
- Implement data-driven strategies to improve sales pitches
- Develop targeted marketing campaigns for potential customers
- KRReduce product development cycle by 20% through process improvement
- Implement lean practices for streamlined production
- Identify inefficiencies in the current product development cycle
- Measure effectiveness and refine adopted strategies
- KRImplement expedited go-to-market strategy to deliver products 15% faster
- Develop targeted and timely marketing campaigns
- Enhance distribution channels for quicker delivery
- Identify ways to streamline product development process
OKRs to accelerate user growth for SaaS product
- ObjectiveAccelerate user growth for SaaS product
- KRGrow active user base by 20%
- Enhance product features based on user feedback
- Improve user experience to increase retention rates
- Implement targeted marketing campaigns to attract new users
- KRIncrease monthly recurring revenue by 25%
- Implement a customer referral program
- Develop upselling strategies for existing customers
- Improve product or service pricing strategies
- KRDecrease user churn rate by 15%
- Implement a user feedback system to identify common issues
- Enhance product features based on user preferences
- Develop a personalized customer engagement strategy
OKRs to implement operational excellence in product development
- ObjectiveImplement operational excellence in product development
- KRTrain 100% of development team on Lean Six Sigma tools by quarter end
- Provide training material to all team members
- Schedule Lean Six Sigma training sessions for the team
- Confirm all team members complete the training
- KRReduce product development cycle time by 20%
- Provide employee training on rapid prototyping techniques
- Implement efficient project management methodologies
- Streamline approval processes and eliminate unnecessary steps
- KRIntroduce 3 new metrics to monitor operational efficiency in product development process
- Implement tracking systems for chosen metrics
- Identify potential metrics for tracking operational efficiency
- Train team on understanding and utilizing new metrics
How to write your own Product Development Manager OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Development Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Development Manager OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Development Manager OKR templates
We have more templates to help you draft your team goals and OKRs.