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10 OKR examples for Product Development Team

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What are Product Development Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Development Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Product Development Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Product Development Team OKRs examples

You will find in the next section many different Product Development Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase efficiency and effectiveness of product development through continuous process improvement

  • ObjectiveIncrease efficiency and effectiveness of product development through continuous process improvement
  • KRAchieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
  • KRDecrease resource wastage by 10% through optimized resource allocation and utilization
  • TaskIdentify and prioritize areas where resource wastage is currently occurring
  • TaskMonitor and track resource usage regularly to ensure ongoing reduction in wastage
  • TaskImplement streamlined processes and systems to improve resource allocation and utilization efficiency
  • TaskConduct a thorough assessment of current resource allocation and utilization practices
  • KRIncrease the percentage of successful product launches by 15% through improved workflows and collaboration
  • TaskFoster cross-functional collaboration through regular team meetings and knowledge sharing sessions
  • TaskConduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
  • TaskImplement a project management tool to streamline communication and task tracking
  • TaskEstablish a feedback loop with stakeholders to continuously improve product launch processes
  • KRReduce product development cycle time by 20% through streamlined processes and automation

OKRs to boost enterprise customer attraction to our platform

  • ObjectiveBoost enterprise customer attraction to our platform
  • KRExpand platform features based on 75% of enterprise-client feedback
  • TaskAnalyze feedback from 75% of enterprise clients
  • TaskIdentify commonly requested platform features
  • TaskInitiate development of new features
  • KRIncrease demo requests by 30% over the next quarter
  • TaskImplement a user-friendly online demo request form
  • TaskEnhance demo product features to attract more customer interest
  • TaskDevelop targeted marketing campaigns to boost demo visibility
  • KREnhance customer support satisfaction rate by 45%
  • TaskImplement a customer feedback system to gauge satisfaction
  • TaskImplement comprehensive training programs for customer support staff
  • TaskImprove product/service quality based on customer insights

OKRs to increase value proposition for a staff training videogame development company

  • ObjectiveIncrease value proposition for a staff training videogame development company
  • KRIncrease revenue from sales of training videogames by 15%
  • TaskEnhance product features and user experience to boost customer satisfaction and loyalty
  • TaskDevelop partnerships with industry influencers or organizations to expand sales reach
  • TaskImprove marketing strategies to create greater awareness and interest in training videogames
  • TaskAnalyze current market trends and identify target audience for training videogames
  • KRIncrease customer satisfaction rating for training videogames by 10%
  • TaskImplement gamification elements to increase engagement and enjoyment
  • TaskConduct regular surveys to gather feedback and address customer concerns efficiently
  • TaskImprove gameplay mechanics based on customer feedback
  • TaskEnhance customer support response time and effectiveness
  • KRDevelop and launch at least 2 new interactive and engaging staff training videogames
  • TaskDesign and develop user-friendly interfaces for seamless gameplay experience
  • TaskTest and debug the games thoroughly to ensure optimal performance and functionality
  • TaskResearch and identify suitable game development platforms and tools
  • TaskCollaborate with subject matter experts to create engaging content for the games
  • KRIncrease client retention rate by 20% through effective value proposition communication
  • TaskConduct a comprehensive market research on clients' needs and preferences
  • TaskImplement regular client feedback surveys to continuously improve value proposition alignment
  • TaskTrain all sales and customer service teams on effective value proposition communication
  • TaskDevelop clear and concise value proposition statements for each target client segment

OKRs to formulate and Implement a robust Business and Product Strategy

  • ObjectiveFormulate and Implement a robust Business and Product Strategy
  • KRImplement and test product strategy with a minimum viable product in 6 weeks
  • TaskDevelop a prototype of the minimum viable product
  • TaskImplement a detailed product strategy
  • TaskConduct rigorous testing and gather feedback
  • KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
  • TaskDraft a comprehensive, strategic business plan
  • TaskDefine measurable, time-bound business goals
  • TaskResearch market trends and study competitors for business strategy formulation
  • KRIdentify and analyse 5 key competitor business strategies within next quarter
  • TaskIdentify 5 main competitors in the market
  • TaskAnalyze each strategy's effectiveness and performance
  • TaskResearch and note down their business strategies

OKRs to enhance maturity and capabilities of Product Owners

  • ObjectiveEnhance maturity and capabilities of Product Owners
  • KRImplement peer-based feedback system to improve Product Owners' performance
  • TaskDesign a structured and anonymous peer-review feedback form
  • TaskIntegrate peer-review feedback system into performance evaluations
  • TaskTrain Product Owners on giving and receiving feedback
  • KRIncrease Product Owners' certification rate by 30%
  • TaskSchedule regular certification exam preparation sessions
  • TaskDevelop a comprehensive in-house owners' certification training program
  • TaskImplement incentives for achieving certification
  • KRConduct 2 advanced level training sessions for all Product Owners
  • TaskPrepare comprehensive materials for two sessions
  • TaskSchedule and conduct two advanced training sessions
  • TaskIdentify topics relevant to advanced Product Owner training

OKRs to enhance Product Development Efficiency through Metrics and Tools

  • ObjectiveEnhance Product Development Efficiency through Metrics and Tools
  • KRDevelop and implement 3 new performance metrics for evaluating product development progress
  • TaskFormulate three new applicable performance metrics
  • TaskIdentify key areas for improvement in product development process
  • TaskImplement metrics into ongoing project evaluation
  • KRProcure and integrate 2 productivity-enhancing tools into the product development process
  • KRIncrease product development speed by 20% using efficiency-focused operational methods
  • TaskStreamline communication processes for faster decision-making
  • TaskProvide efficiency training for product development team
  • TaskImplement agile methodology for quicker development cycles

OKRs to launch a viable, user-friendly SaaS product

  • ObjectiveLaunch a viable, user-friendly SaaS product
  • KRAchieve a customer satisfaction score of above 85%
  • TaskDevelop a proactive customer communication strategy for problem resolution
  • TaskImplement a customer feedback system to identify improvement areas
  • TaskTrain staff in customer service protocols and problem-solving
  • KRDevelop MVP with essential features by involving 10 beta testers
  • TaskGather and integrate feedback to refine MVP features
  • TaskIdentify the essential features needed for MVP development
  • TaskRecruit 10 beta testers for product evaluation
  • KRObtain initial sign ups exceeding 50 customers
  • TaskDevelop enticing advertising campaign targeting potential customers
  • TaskLaunch sign-up incentive program or promotional offers
  • TaskMaximize reach through social media marketing strategies

OKRs to develop and launch a range of sub-products

  • ObjectiveDevelop and launch a range of sub-products
  • KRIdentify 10 potential sub-products from existing product by week 4
  • TaskAnalyze market for existing product spin-offs potential
  • TaskReview existing product features for spin-off potential
  • TaskConduct a brainstorming session with product team
  • KRSuccessfully launch 3 refined sub-products in the market by week 12
  • TaskOfficially launch sub-products in market by week 12
  • TaskPlan marketing and distribution strategies by week 8
  • TaskFinalize specifications and improvements of sub-products by week 4
  • KRComplete development of 5 sub-products for testing by week 8
  • TaskPrioritize and assign development roles for each sub-product
  • TaskEnsure continuous monitoring and progress reports
  • TaskFinalize and prepare sub-products for testing

OKRs to improve the overall client experience

  • ObjectiveImprove the overall client experience
  • KRIncrease client satisfaction score by 20% through effective communication strategies
  • TaskTrain staff on effective communication and people skills
  • TaskInitiate proactive and regular check-in calls with clients
  • TaskImplement regular client feedback and assessment systems
  • KRImplement 3 new features based on client feedback to boost usability
  • TaskReview client feedback for feature suggestions
  • TaskDevelop 3 new features prioritizing usability
  • TaskTest and integrate the new features into the product
  • KRDecrease support response time by 30% to enhance client interactions
  • TaskImplement a live chat feature for instant customer assistance
  • TaskProvide additional training to support staff
  • TaskUtilize automated responses for commonly asked questions

OKRs to enhance product quality by reducing production defects

  • ObjectiveEnhance product quality by reducing production defects
  • KRDecrease production defects by 30% through tightened quality control processes
  • TaskTrain staff on the new quality standards
  • TaskImplement stringent quality control measures in the production line
  • TaskRegularly inspect and update production equipment
  • KRConduct training sessions for QA team to enhance in-depth product knowledge
  • TaskIdentify key product aspects for the QA team to understand deeply
  • TaskSchedule and facilitate product knowledge training sessions
  • TaskDevelop comprehensive training materials/briefs for each aspect
  • KRImplement a new, more thorough testing protocol within the development cycle
  • TaskResearch and adopt a comprehensive testing method
  • TaskEducate development team about new protocol
  • TaskIdentify the weak spots in the current testing protocol

Product Development Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Product Development Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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