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5 OKR examples for Product Innovation

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What are Product Innovation OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Innovation to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Product Innovation OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Product Innovation OKRs examples

You will find in the next section many different Product Innovation Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to foster customer-centric innovation in products and services

  • ObjectiveFoster customer-centric innovation in products and services
  • KRDevelop and launch two new features based on customer feedback
  • TaskDevelop the two most requested features
  • TaskPlan and execute a launch strategy for new features
  • TaskAnalyze customer feedback for new feature suggestions
  • KRConduct 4 customer focus groups to gather insights for future developments
  • TaskSchedule and conduct the four focus groups
  • TaskIdentify and recruit suitable participants for focus groups
  • TaskDesign relevant discussion topics for each group
  • KRAchieve a 10% increase in customer satisfaction scores
  • TaskProvide in-depth training for customer service staff
  • TaskIncorporate a post-service satisfaction survey
  • TaskImplement a loyalty rewards program for frequent customers

OKRs to foster innovation for sustainable growth

  • ObjectiveFoster innovation for sustainable growth
  • KRDevelop 2 new product concepts utilizing sustainable methods
  • TaskResearch sustainable methods in existing products
  • TaskTest and refine product concepts
  • TaskDevelop two conceptual designs using discovered methods
  • KRIncrease organic creativity by implementing 4 interactive brainstorming sessions
  • TaskPrepare creative prompts for each session
  • TaskEncourage active participation in every session
  • TaskSchedule four interactive brainstorming sessions
  • KRSecure partnerships with 1 relevant sustainability-focused industry leader
  • TaskIdentify potential sustainability-focused industry leaders
  • TaskDevelop a tailored partnership proposal
  • TaskInitiate partnership discussions

OKRs to increase revenue by securing 117.000€ new business

  • ObjectiveIncrease revenue by securing 117.000€ new business
  • KRAcquire and onboard 5 new big ticket clients
  • TaskDevelop bespoke proposals for each target
  • TaskSchedule and conduct persuasive pitches
  • TaskIdentify potential big ticket clients in the industry
  • KRSeal deals of at least 40.000€ in sales per month
  • TaskIdentify high-value prospects for pitching products or services
  • TaskFollow up relentlessly on lucrative leads
  • TaskTailor marketing strategies to potential high-spenders
  • KRDevelop and launch 2 new premium products or services to boost sales
  • TaskDesign and prototype 2 new premium offerings
  • TaskConduct market research to identify potential premium products or services
  • TaskPlan and execute launch marketing campaigns

OKRs to elevate Design Through Balanced Innovation and Practicality

  • ObjectiveElevate Design Through Balanced Innovation and Practicality
  • KRAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
  • TaskHire design consultant to improve aesthetic appeal
  • TaskImplement user-feedback system to understand client functionality needs
  • TaskConduct regular usability testing to identify issues
  • KRImplement 3 innovative design concepts into our existing product line
  • TaskExecute and evaluate the implementation of these innovative designs
  • TaskIdentify 3 innovative design concepts relevant to our product line
  • TaskCollaboratively brainstorm the integration approach for each design concept
  • KRConduct 5 practicality-focus group discussions to incorporate user feedback into design
  • TaskAnalyze feedback and incorporate into design
  • TaskIdentify subjects for 5 practicality-focus group discussions
  • TaskOrganize and conduct the focus group discussions

OKRs to innovate healthcare to improve human well-being

  • ObjectiveInnovate healthcare to improve human well-being
  • KREstablish partnerships with five health technology companies for collaborative research
  • TaskIdentify potential health technology companies for partnership
  • TaskSend partnership proposals detailing collaborative research
  • TaskNegotiate partnership agreement terms
  • KRObtain regulatory approvals for two new healthcare products designed for well-being
  • TaskComplete all documentation for the regulatory submission
  • TaskSubmit the new products to regulatory bodies
  • TaskAddress feedback from the regulatory bodies promptly
  • KRDevelop a prototype for a healthcare app aiming at patient comfort by 20%
  • TaskDevelop initial design and functionality parameters for the app prototype
  • TaskInitiate the coding and testing phases for the app prototype
  • TaskConduct user research on existing healthcare apps for patient comfort features

Product Innovation OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated Product Innovation OKR dashboards

AI feedback for OKRs in Tability

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Product Innovation OKR templates

We have more templates to help you draft your team goals and OKRs.

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