Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Product Innovation OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Innovation to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Product Innovation OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Product Innovation OKRs examples
You will find in the next section many different Product Innovation Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to foster customer-centric innovation in products and services
ObjectiveFoster customer-centric innovation in products and services
KRDevelop and launch two new features based on customer feedback
Develop the two most requested features
Plan and execute a launch strategy for new features
Analyze customer feedback for new feature suggestions
KRConduct 4 customer focus groups to gather insights for future developments
Schedule and conduct the four focus groups
Identify and recruit suitable participants for focus groups
Design relevant discussion topics for each group
KRAchieve a 10% increase in customer satisfaction scores
Provide in-depth training for customer service staff
Incorporate a post-service satisfaction survey
Implement a loyalty rewards program for frequent customers
OKRs to foster innovation for sustainable growth
ObjectiveFoster innovation for sustainable growth
KRDevelop 2 new product concepts utilizing sustainable methods
Research sustainable methods in existing products
Test and refine product concepts
Develop two conceptual designs using discovered methods
KRIncrease organic creativity by implementing 4 interactive brainstorming sessions
Prepare creative prompts for each session
Encourage active participation in every session
Schedule four interactive brainstorming sessions
KRSecure partnerships with 1 relevant sustainability-focused industry leader
Identify potential sustainability-focused industry leaders
Develop a tailored partnership proposal
Initiate partnership discussions
OKRs to increase revenue by securing 117.000€ new business
ObjectiveIncrease revenue by securing 117.000€ new business
KRAcquire and onboard 5 new big ticket clients
Develop bespoke proposals for each target
Schedule and conduct persuasive pitches
Identify potential big ticket clients in the industry
KRSeal deals of at least 40.000€ in sales per month
Identify high-value prospects for pitching products or services
Follow up relentlessly on lucrative leads
Tailor marketing strategies to potential high-spenders
KRDevelop and launch 2 new premium products or services to boost sales
Design and prototype 2 new premium offerings
Conduct market research to identify potential premium products or services
Plan and execute launch marketing campaigns
OKRs to elevate Design Through Balanced Innovation and Practicality
ObjectiveElevate Design Through Balanced Innovation and Practicality
KRAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
Hire design consultant to improve aesthetic appeal
Implement user-feedback system to understand client functionality needs
Conduct regular usability testing to identify issues
KRImplement 3 innovative design concepts into our existing product line
Execute and evaluate the implementation of these innovative designs
Identify 3 innovative design concepts relevant to our product line
Collaboratively brainstorm the integration approach for each design concept
KRConduct 5 practicality-focus group discussions to incorporate user feedback into design
Analyze feedback and incorporate into design
Identify subjects for 5 practicality-focus group discussions
Organize and conduct the focus group discussions
OKRs to innovate healthcare to improve human well-being
ObjectiveInnovate healthcare to improve human well-being
KREstablish partnerships with five health technology companies for collaborative research
Identify potential health technology companies for partnership
Send partnership proposals detailing collaborative research
Negotiate partnership agreement terms
KRObtain regulatory approvals for two new healthcare products designed for well-being
Complete all documentation for the regulatory submission
Submit the new products to regulatory bodies
Address feedback from the regulatory bodies promptly
KRDevelop a prototype for a healthcare app aiming at patient comfort by 20%
Develop initial design and functionality parameters for the app prototype
Initiate the coding and testing phases for the app prototype
Conduct user research on existing healthcare apps for patient comfort features
Product Innovation OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Product Innovation OKR dashboards

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Product Innovation OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to streamline the successful delivery of roadmap features
OKRs to successfully finish financial statement within the required timeline
OKRs to boost SOC efficiency via AI enhancements and automation implementation
OKRs to enhance overall quality and efficiency of project development
OKRs to improve incident management
OKRs to successfully launch the payment splitting product