Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Market Research Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Research Team to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Market Research Team OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Market Research Team OKRs examples
You will find in the next section many different Market Research Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to secure local channels and gain market insights
ObjectiveSecure local channels and gain market insights
KRConduct regular market research to gather local market data and information
Conduct surveys or interviews to gather insights and preferences of local customers
Identify key competitors and their market share in the local market
Monitor industry trends and analyze data to identify emerging opportunities in the local market
KREstablish partnerships with local stakeholders to enhance channel security
Collaborate with stakeholders to develop and implement strategies for enhancing channel security
Identify key local stakeholders with expertise in channel security
Initiate meetings with stakeholders to discuss potential partnership opportunities
KRIncrease security measures on local channels to reduce unauthorized access
Implement two-factor authentication for all user accounts on local channels
Conduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
Regularly update and patch software on local channels to address security vulnerabilities
KRImplement data analytics tools to analyze market trends and consumer behavior
Train and educate the team on how to effectively use the selected data analytics tools
Research and compare various data analytics tools available in the market
Determine key metrics and indicators to track market trends and consumer behavior
OKRs to define a standard price for raw materials
ObjectiveDefine a standard price for raw materials
KRReview and adjust the established pricing model basis quarterly sales performance
Make the necessary adjustments to the pricing model
Analyze quarterly sales performance data
Assess the current pricing model in light of data
KRUse data to create a pricing model for various raw materials by month end
Develop a comprehensive pricing model
Collect relevant data on raw material costs
Analyze data trends and fluctuations
KRConduct market research to understand average raw material prices across 10 competitors
Analyze data to determine average price
Research and record each competitor's raw material prices
Identify top 10 competitors in the market
OKRs to identify the top FP&A software in the market
ObjectiveIdentify the top FP&A software in the market
KRResearch and list down at least 20 various FP&A software options by week 3
Compile and review a list of at least 20 options
Conduct online research for potential software options
Identify criteria for FP&A software options
KRCompare all FP&A software elements for features, cost, and user reviews by week 6
Compile a list of all FP&A software elements
Analyze user reviews for each software
Evaluate each software for features and cost
KRSelect and present the top 3 FP&A software based on the analysis by week 9
Analyze software based on selected criteria
Research various FP&A software options
Prepare presentation for top three choices
OKRs to penetrate the men's market segment for an increased sales growth
ObjectivePenetrate the men's market segment for an increased sales growth
KRIdentify and research 10 potential men's product lines to add to our portfolio
Analyze research findings and assess viability
Identify 10 potential men's product lines for research
Conduct market research on identified product lines
KRSecure partnerships with 5 manufacturers or distributors within the men's category
Initiate contact and discuss partnership possibilities
Research and identify potential manufacturers or distributors in the men's category
Negotiate and finalize partnership agreements with selected businesses
KRLaunch a marketing campaign targeting male audience and achieve 15% engagement rate
Monitor engagement rates, making adjustments for 15% target
Develop a compelling marketing campaign targeting these interests
Identify key interests and behaviors of the male target audience
OKRs to identify and assess AI tools available in the market
ObjectiveIdentify and assess AI tools available in the market
KREvaluate 10 potential AI tools against predefined criteria by the end of Q2
Research and select 10 AI tools for review
Assign scores to each tool based on criteria
Define specific criteria for evaluation
KRCompile a detailed report illustrating the pros and cons of each examined tool
Identify and examine each tool's features
Compile detailed comparison report
Analyze pros and cons of each tool
KRConduct 20 market interviews to determine popular AI tools amongst industry experts
Draft comprehensive, insightful interview questions
Conduct, record and analyze the interviews
Identify and target 20 industry experts in AI
OKRs to acquire comprehensive understanding of various companies' missions
ObjectiveAcquire comprehensive understanding of various companies' missions
KRRead and analyze mission statements from 50 different industries each week
Obtain mission statements from each industry
Compile a list of 50 different industries
Schedule weekly sessions to read and analyze statements
KRConduct four in-depth case studies on companies with unique missions monthly
Identify four companies with unique missions
Research company background and specifics
Compile findings into comprehensive case studies
KRParticipate in two webinars or relevant industry events every month
Schedule and register for two relevant events
Attend and actively participate in webinars/events
Research upcoming webinars or industry events in your field
OKRs to launch machine learning product on website
ObjectiveLaunch machine learning product on website
KRGenerate at least 100 sign-ups for the machine learning product through website registration
Collaborate with influencers or industry experts to promote the machine learning product
Implement targeted online advertising campaigns to drive traffic to the website
Optimize website registration page to increase conversion rate
Run referral programs and offer incentives to encourage users to refer others
KRGenerate a revenue of $50,000 from sales of the machine learning product
Implement effective online advertising and social media campaigns to reach potential customers
Identify target market and create a comprehensive marketing strategy for machine learning product
Train sales team and provide them with necessary resources to effectively promote machine learning product
Conduct market research to determine competitive pricing and set optimal price point
KRIncrease website traffic by 20% through targeted marketing campaigns
Optimize website content with relevant keywords to improve organic search rankings
Conduct extensive keyword research to identify high-performing search terms
Develop and implement targeted advertising campaigns on social media platforms
Collaborate with industry influencers to gain exposure and drive traffic to the website
KRAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
Analyze feedback survey data to identify areas for improvement and prioritize actions
Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
Implement changes and improvements based on user feedback to enhance customer satisfaction
Develop and distribute user feedback surveys to gather customer satisfaction ratings
OKRs to enhance understanding of royalty structures in business contexts
ObjectiveEnhance understanding of royalty structures in business contexts
KRInterview 3 professionals in the field of royalties in businesses
Draft relevant interview questions tailored for each professional
Identify three professionals in the royalties business field
Schedule and conduct the three interviews
KRRead and summarise 5 books related to business royalties
Write a concise summary for each book
Select and procure 5 relevant books about business royalties
Carefully read and interpret each book
KRDevelop and present a detailed report on the role of royalties in business
Prepare a presentation highlighting report findings
Research the significance and mechanism of royalties in business
Compile gathered data into a comprehensive report
OKRs to enhance territorial market footprint and strengthen retailer relationships
ObjectiveEnhance territorial market footprint and strengthen retailer relationships
KRImprove retailer satisfaction score by 15% through quarterly feedback surveys
Develop short, focused customer satisfaction surveys
Analyse received feedback to identify improvement areas
Implement changes based on feedback analysis
KRInitiate partnerships with at least 5 new high-volume retailers
Identify potential high-volume retailers for partnership opportunity
Develop and tailor partnership proposals for each retailer
Initiate contact and arrange meetings with selected retailers
KRAchieve a 20% increase in market share within the territory
Increase networking efforts with local businesses and suppliers
Implement targeted marketing strategies to attract consumers
Conduct thorough research on local market trends and competitors
OKRs to craft a compelling and successful business case
ObjectiveCraft a compelling and successful business case
KRConduct detailed market and competitor analysis by end of Week 4
Analyze market trends and customer preferences
Gather data on competitor strategy and performance
Identify key competitors in the market
KRGather and incorporate feedback from 5 industry experts by end of Week 12
Collect and analyze received feedback
Implement relevant feedback into operations
Identify and reach out to 5 industry experts for feedback
KRDevelop a clear, attainable business case prototype by end of Week 8
Review and finalize the prototype by end of Week 8
Assemble these elements into a clear structure
Identify key elements of the business case prototype
Market Research Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Market Research Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance SOC event management and analysis
OKRs to enhance the efficiency of the Change Failure Rate
OKRs to boost social media impact through paid advertising
OKRs to streamline invoicing and purchasing processes
OKRs to enhance HR department's performance and productivity
OKRs to enhance warehouse inbound efficiency and accuracy