Product OKR templates are useful when product leaders want to connect roadmap choices to measurable user and business outcomes. They create a stronger link between strategy, discovery, delivery, and learning.
Start from the user or business problem you want to change, define the metrics that show progress, and use initiatives to capture the experiments or roadmap work supporting the result.
This page shows the top 7 of 7 templates for product, with internal links to related categories and guidance for adapting the examples to your team.
Last template update in this category: 2023-06-02What this category is for
- Product planning for teams that need clearer priorities.
- Product execution tied to measurable business outcomes.
- Product reviews that keep progress visible each week.
Best outcomes to track
- Product goals connected to company-level execution.
- Faster identification of blockers and delivery risks.
- Stronger weekly accountability around measurable progress.
Related categories
Use these linked categories to explore adjacent planning areas and strengthen the internal topic cluster around product.
Priority hubs
Product OKR examples and templates
Start with these top 7 examples from 7 total templates in this category, then adapt the metrics and initiatives to fit your team's constraints and operating cadence.
OKRs to land and expand through product stickiness
ObjectiveLand and expand through product stickiness
KRReduce churn rate by 50%- KRDouble our ARPC(Average revenue per customer)
- KRIncrease NPS rating by 10
- KRImprove results of Onboarding survey by 25%
OKRs to drastically improve onboarding and activation
- ObjectiveGet amazing improvements in our onboarding process
- KRIncrease the number of trials/week from 20 to 35
Display clear CTAs to help non-admins request upgrades- Add 5 clear upgrade paths for users
- KRIncrease week-1 activation rate from 55% to 65%
- Identify drop-offs
- Instrument activation funnel in Amplitude
- Tackle top 5 low-hanging fruits to improve onboarding
- KRReduce trials churn from 46% to 30%
- Implement fixes following feedback
- Talk to 20 churned customers to understand what went wrong
OKRs to turn users into true fans
- ObjectiveTurn our users into true fans
- KRIncrease usage rate per account from 40% to 70%
- Publish best practice guides to help onboard new users
- Interview 20 customers to understand what's missing for full rollout
- Create drip feed to keep users engage with the product
- KRImprove NPS score from 25 to 50
- Run UX debt sprint to polish the existing UI
- Schedule 20 customer interviews to understand gaps in features
- KRIncrease our G2 Review score from 4.2 to 4.8
- Read existing reviews and summarize improvement requests
- Tackle top 5 issues mentioned by users
OKRs to create a successful MVP
- ObjectiveCreate a successful MVP
- KROur NPS is above 40 with early adopters
- Identify and solve top 5 improvement requests
- Sign up for Wootric to get NPS feedback
- KROur 8-week retention rate is above 30%
- KR60% of users complete their onboarding process
OKRs to achieve Product-Market fit
- ObjectiveAchieve Product-Market fit
- KR40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- KRGet a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- KRGet 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to improve self-serve onboarding
- ObjectiveOur users can onboard the product by themselves with success
- KR70% of new leads complete their activation process on their first day
- Add sample data to customer instances on load
- Add in-product help to guide users through the onboarding
- KR80% of our users are satisfied with the onboarding
- Add onboarding satisfaction survey to the drip feed
- KRWe have 10 tutorials covering core parts of the product
OKRs to prepare a successful product launch
- ObjectiveBe on track for a successful launch of next quarter
- KRBuild a mailing list of 1,0000 people
- Find relevant Facebook and LinkedIn groups
- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- KREnroll 5 influencers to boost our profile on social media on launch day
- KRSecure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
How to use Product OKRs well
Strong OKRs keep the team focused on measurable outcomes instead of a long task list. That means picking a clear objective, limiting the number of competing priorities, and reviewing progress every week.
Start from the user or business problem you want to change, define the metrics that show progress, and use initiatives to capture the experiments or roadmap work supporting the result.
Choosing software to run these OKRs?
Many teams looking for product OKR examples are also comparing tools to roll them out. If you want to move from examples to execution, review our OKR software comparison guide to compare the best OKR software before you commit to a platform.
Related OKR template categories
If you are building a broader plan, these related categories can help you connect product work to adjacent company priorities.
More OKR templates to explore
- OKRs to enhance the performance of Databricks pipelines
- OKRs to enhance the precision of investment forecasting
- OKRs to align business operations towards 2030 strategic outcomes
- OKRs to improve strategic smoothing for efficient production capacity
- OKRs to streamline upstream and downstream connections through improved order scheduling
- OKRs to increase the role compatibility of new hires to 80%
Not seeing what you need?
Use Tability AI to generate OKRs based on a prompt
Tability allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
Use Tability feedback to improve existing OKRs
You can also use Tability's AI feedback to improve your OKRs if you already have existing goals. Just import them to the platform and click on the Generate analysis button.
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.