Crafting the perfect Store Manager metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.
Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.
Find Store Manager metrics with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.
The percentage of users who interacted with your content, calculated by dividing total engagement (likes, comments, shares) by the total number of followers, then multiplying by 100
What good looks like for this metric: 1-5% is average
Ideas to improve this metric
Create more interactive content
Post consistently and at optimal times
Engage with your audience regularly
Use attention-catching visuals
Utilise polls and questions
2. Reach
The total number of unique users who have seen your content
What good looks like for this metric: Varies by platform; monitor changes
Ideas to improve this metric
Utilise hashtags strategically
Promote posts for broader reach
Collaborate with influencers
Engage with similar accounts
Encourage sharing of content
3. Conversion Rate
The percentage of users who take a desired action, like signing up for a newsletter or making a purchase
What good looks like for this metric: 2-5% is average
Ideas to improve this metric
Simplify call-to-action steps
Offer special promotions
Optimise landing pages
Retarget interested users
Ensure mobile optimisation
4. Follower Growth Rate
The pace at which your brand's follower count is increasing, calculated monthly by dividing net new followers by total followers, then multiplying by 100
What good looks like for this metric: 3-5% monthly growth is good
Ideas to improve this metric
Host contests and giveaways
Collaborate with industry influencers
Create shareable and relatable content
Use cross-promotions on multiple platforms
Run targeted ad campaigns
5. Sentiment Analysis
Measures the sentiment (positive, neutral, negative) in comments and messages related to your brand
What good looks like for this metric: Varies; aim for more positive interactions
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
Tability's check-ins will save you hours and increase transparency
The best metrics for Social Media Strategy Development