Get Tability: OKRs that don't suck | Learn more →

What are the best metrics for Team Manager and ASM performance?

Published 2 days ago

The objective is to evaluate the performance levels of Team Managers and Assistant Store Managers (ASMs) by focusing on specific metrics. These metrics include team member satisfaction, project delivery timelines, task completion rates, sales growth, and customer feedback ratings. Each metric is designed to provide insights into key areas that impact both employee engagement and organizational success, thereby fostering a more productive work environment.

For example, monitoring the team member satisfaction score helps identify areas for improving employee morale and engagement. Likewise, metrics like project delivery timelines ensure teams are meeting deadlines, directly affecting customer satisfaction and operational efficiency. By setting benchmarks such as a 75% satisfaction rate or 90% on-time project delivery, the plan provides a clear target for managers and ASMs to aim for.

Top 5 metrics for Team Manager and ASM performance

1. Team member satisfaction score

Measures the satisfaction and engagement level of team members under each manager by using surveys and feedback forms

What good looks like for this metric: 75% satisfaction rate

How to improve this metric:
  • Conduct regular one-on-one meetings
  • Encourage open communication
  • Provide professional development opportunities
  • Recognise and reward team achievements
  • Address issues and concerns promptly

2. Project delivery on time

Calculates the percentage of projects or tasks delivered within the deadline across all supervised teams

What good looks like for this metric: 90% on-time delivery

How to improve this metric:
  • Improve time management skills
  • Set realistic and clear deadlines
  • Prioritise urgent tasks efficiently
  • Regularly monitor project progress
  • Provide resources for better project management

3. Task completion rate

Tracks the percentage of tasks completed by Assistant Store Managers (ASMs) compared to the tasks assigned over a period of time

What good looks like for this metric: 85% task completion rate

How to improve this metric:
  • Use task management tools
  • Provide training for efficiency
  • Set clear expectations
  • Offer support when needed
  • Track and analyse task bottlenecks

4. Sales growth rate

Monitors the percentage growth in sales managed by ASMs over a specific period

What good looks like for this metric: 5% quarterly growth

How to improve this metric:
  • Implement effective sales strategies
  • Enhance customer relationship management
  • Conduct market analysis
  • Train staff in sales techniques
  • Monitor and adjust pricing strategies

5. Customer feedback rating

Evaluates the ratings received from customers regarding their experience and satisfaction with the service

What good looks like for this metric: 4 out of 5 rating

How to improve this metric:
  • Improve customer service training
  • Encourage feedback from customers
  • Act on customer suggestions
  • Ensure prompt service delivery
  • Regularly review service quality

How to track Team Manager and ASM performance metrics

It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.

That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.

Tability Insights Dashboard

Give it a try and see how it can help you bring accountability to your metrics.

Related metrics examples

Table of contents