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Territory Sales Manager metrics and KPIs

What are Territory Sales Manager metrics?

Identifying the optimal Territory Sales Manager metrics can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

Find Territory Sales Manager metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Territory Sales Manager metrics and KPIs

Metrics for Optimising TSM Contractor Visits

  • 1. Number of Contractor Visits

    Total number of visits made by the TSM to contractors within a specific period

    What good looks like for this metric: 50 visits per month

    Ideas to improve this metric
    • Increase the frequency of visits
    • Use scheduling tools for better time management
    • Prioritise contractors based on business volume
    • Combine visits with other nearby meetings
    • Set specific visit targets for each TSM

  • 2. Contractor Visit Satisfaction Rate

    Percentage of contractors satisfied with the visits as reported in follow-up surveys

    What good looks like for this metric: 85% satisfaction rate

    Ideas to improve this metric
    • Provide training for TSM on communication skills
    • Tailor visits to contractor needs
    • Gather feedback after each visit
    • Address contractor feedback promptly
    • Offer incentives for high satisfaction ratings

  • 3. Average Duration of Visit

    The average time TSM spends on each contractor visit

    What good looks like for this metric: 30 minutes per visit

    Ideas to improve this metric
    • Plan visits with a standardized agenda
    • Identify time-wasting activities
    • Streamline in-visit processes
    • Utilise technology for efficient information access during visits
    • Review and revise the visit process regularly

  • 4. Cost per Visit

    The total cost incurred for a TSM's visit divided by the number of visits

    What good looks like for this metric: $100 per visit

    Ideas to improve this metric
    • Optimize travel routes to reduce expenses
    • Use digital communication when possible
    • Monitor expense reports regularly
    • Negotiate travel rates with vendors
    • Set travel budgets for TSMs

  • 5. Contractor Conversion Rate

    Percentage of contractors converted to clients or partners after TSM visits

    What good looks like for this metric: 10% conversion rate

    Ideas to improve this metric
    • Follow-up promptly after visits
    • Provide special offers for new contractors
    • Analyse visit data to identify effective strategies
    • Refine sales pitch based on feedback
    • Conduct role-play sessions to improve conversion skills
contractor-visitsconversion-rateterritory-sales-managercommunication-trainersales-teamcustomer-feedback-team
Implement these metrics

Tracking your Territory Sales Manager metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

We have more examples to help you below.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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