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2 examples of Account Executive metrics and KPIs

What are Account Executive metrics?

Crafting the perfect Account Executive metrics can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

Find Account Executive metrics with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI metrics generator below to generate your own strategies.

Examples of Account Executive metrics and KPIs

Metrics for Convert 40 dispensing doctors

  • 1. Conversion Rate

    Percentage of dispensing doctors converted to sales accounts

    What good looks like for this metric: 15-20%

    Ideas to improve this metric
    • Enhance sales presentation to highlight unique product benefits
    • Offer promotions or introductory discounts to new clients
    • Leverage testimonials or case studies from existing clients
    • Provide comprehensive training sessions on product usage
    • Develop a targeted follow-up strategy to re-engage prospects
  • 2. Average Revenue Per Doctor

    Average sales revenue generated from each converted doctor

    What good looks like for this metric: $10,000 per doctor per quarter

    Ideas to improve this metric
    • Upsell additional products and services
    • Introduce loyalty or rewards programmes for high-volume purchases
    • Regularly assess and adjust pricing strategies
    • Build relationships to better understand doctor needs
    • Provide personalised offers based on historical sales data
  • 3. Time to Conversion

    Average time taken to convert a dispensing doctor from prospect to client

    What good looks like for this metric: 3 months

    Ideas to improve this metric
    • Streamline the onboarding process
    • Enhance initial communication to address potential objections early
    • Identify and target high-potential prospects
    • Utilise digital tools to speed up engagement
    • Provide real-time support to address queries promptly
  • 4. Customer Satisfaction Score

    Measure of satisfaction level of converted doctors with products and services

    What good looks like for this metric: Score above 80%

    Ideas to improve this metric
    • Conduct regular feedback surveys
    • Implement a robust support and care system for ongoing assistance
    • Focus on product quality and consistency
    • Engage with customers through regular health checks and touchpoints
    • Provide comprehensive resources and educational materials
  • 5. Market Share Growth

    Increase in percentage of sales in specific districts attributed to these doctors

    What good looks like for this metric: 5-10% growth annually

    Ideas to improve this metric
    • Analyse competitors to identify differentiators
    • Expand product offerings tailored to district-specific needs
    • Align marketing efforts with local demand trends
    • Focus on relationship-building with key influencers in the district
    • Invest in localised advertising campaigns

Metrics for Reprocessed Plastic Recycling

  • 1. Annual Sales Volume

    The total quantity of plastic products sold within a year

    What good looks like for this metric: 10,000 MT in 2025, increasing to 50,000 MT by 2035

    Ideas to improve this metric
    • Expand market reach through marketing
    • Increase product quality to boost sales
    • Enhance sales team training and incentives
    • Identify and target key industries needing plastic
    • Collaborate with international partners
  • 2. Production Yield

    The percentage of produced items that meet quality standards

    What good looks like for this metric: 95% in 2025, aiming for 99% by 2035

    Ideas to improve this metric
    • Implement quality checks at each production phase
    • Invest in modern machinery and technology
    • Train employees on quality control processes
    • Conduct regular maintenance on equipment
    • Incorporate lean manufacturing practices
  • 3. Customer Retention Rate

    The percentage of customers who continue to buy over time

    What good looks like for this metric: 80% in 2025, increasing to 95% by 2035

    Ideas to improve this metric
    • Enhance customer service and support
    • Implement a loyalty program
    • Regularly seek customer feedback for improvements
    • Offer personalized deals and discounts
    • Ensure high product quality and consistency
  • 4. Cost per Metric Tonne (MT)

    The cost incurred to produce one metric tonne of plastic

    What good looks like for this metric: 10% reduction by 2026, aiming for 20% reduction by 2035

    Ideas to improve this metric
    • Streamline procurement processes
    • Negotiate better deals with suppliers
    • Optimize production scheduling for efficiency
    • Minimize waste during production
    • Utilize energy-efficient machinery
  • 5. Training Hours per Employee

    The average number of hours each employee spends in training annually

    What good looks like for this metric: 20 hours in 2025, increasing to 60 hours by 2035

    Ideas to improve this metric
    • Develop a comprehensive training calendar
    • Encourage online and external training sessions
    • Introduce mentorship programs
    • Link training to career development plans
    • Utilize technology for training modules

Tracking your Account Executive metrics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

More metrics recently published

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Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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