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10 OKR examples for Client Services Team

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What are Client Services Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Client Services Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Client Services Team OKRs examples

You will find in the next section many different Client Services Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance provision of advisory services

  • ObjectiveEnhance provision of advisory services
  • KRAttain 25% more client engagements for advisory services by quarter end
  • TaskOffer discounted packages for new clients
  • TaskConduct webinars to showcase expertise
  • TaskImplement aggressive marketing strategies for advisory services
  • KROffer 3 new advisory services that cater to specific client needs
  • TaskImplement and market new advisory services
  • TaskResearch current client's needs to identify gaps in advisory services
  • TaskDevelop three new advisory service proposals
  • KRImprove client satisfaction rate by 15% through superior advisory service
  • TaskFurther customize advisory approaches for individual clients
  • TaskImplement ongoing customer service training for advisory staff
  • TaskRoutinely solicit client feedback on advisory services

OKRs to ensure timely, flawless delivery of client projects

  • ObjectiveEnsure timely, flawless delivery of client projects
  • KREnhance client satisfaction score to above 90% for quality and promptness
  • TaskImplement regular client feedback surveys on quality and timeliness
  • TaskProvide staff training centered on timely, quality service
  • TaskEvaluate and streamline all client interaction processes
  • KRIncrease project completion rate to 100% before due date
  • TaskConduct regular progress checks and address delays promptly
  • TaskAssign sufficient resources and manpower to crucial project elements
  • TaskDevelop and strictly adhere to a comprehensive project timeline
  • KRAchieve 0% complaint rate relating to submitted work
  • TaskReview all work thoroughly before submitting
  • TaskSeek feedback and make necessary corrections
  • TaskImprove skillset through training and workshops

OKRs to boost client engagement in our analytics services

  • ObjectiveBoost client engagement in our analytics services
  • KRAchieve a 15% rise in client satisfaction scores for our analytics services
  • TaskDevelop and provide additional personalized analytics services
  • TaskImplement regular feedback collections from clients for service improvement
  • TaskEnhance client communication and response times
  • KRSecure a 20% increase in signed-up clients using our analytics services
  • TaskOffer a limited-time discount or bundle option for new sign-ups
  • TaskOrganize webinars or workshops showcasing our analytics capabilities
  • TaskDevelop a compelling marketing strategy for our analytics services
  • KRDeliver 3 new value-added analytics features to stimulate client usage
  • TaskDevelop and test these features with a focus on value-add
  • TaskIdentify potential new analytical features based on user feedback
  • TaskImplement and promote these features to existing clients

OKRs to contribute proactively to three Atlassian Services proposals

  • ObjectiveContribute proactively to three Atlassian Services proposals
  • KRGain customer acceptance on at least two proposals by the end of the quarter
  • TaskSchedule and conduct presentations of the proposals to customers
  • TaskSecure formal acceptance from at least two customers
  • TaskDevelop clear and persuasive proposals for customer presentation
  • KRDraft and submit one compelling proposal each month for client consideration
  • TaskDevelop a compelling and concise proposal outline
  • TaskIdentify desirable project proposals for the client
  • TaskSubmit the completed proposal to the client
  • KRIdentify and finalize five potential clients needing Atlassian Services by Week 2

OKRs to maximize AI consulting services revenue

  • ObjectiveMaximize AI consulting services revenue
  • KRAchieve a 20% increase in the conversion rate from leads to paying clients
  • TaskProvide personalized follow-up communications to address specific client needs and enhance conversion rates
  • TaskAnalyze the current lead nurturing process and identify areas for improvement
  • TaskImplement targeted email marketing campaigns to engage leads and drive conversions
  • TaskOptimize website landing pages to enhance user experience and encourage conversions
  • KRReduce customer churn rate by 10% by improving customer satisfaction and retention strategies
  • TaskOffer loyalty programs and incentives to encourage customer loyalty and reduce churn rate
  • TaskEnhance product/service quality through constant monitoring and prompt resolution of customer feedback
  • TaskImplement personalized customer support strategies to enhance engagement and build stronger relationships
  • TaskConduct customer satisfaction surveys to identify pain points and areas for improvement
  • KRIncrease the average contract value by 15% through upselling and cross-selling
  • TaskIdentify top-selling products/services and create bundled packages to increase cross-selling opportunities
  • TaskAnalyze customer purchase history and behavior to develop personalized upsell/cross-sell recommendations
  • TaskTrain sales team on effective upselling techniques and provide them with updated product knowledge
  • TaskImplement targeted marketing campaigns to educate customers on the benefits of upselling and cross-selling
  • KRAcquire 10 new clients by implementing targeted marketing campaigns and referrals
  • TaskEncourage existing clients to refer new clients by offering incentives or rewards
  • TaskDesign and launch a social media ad campaign to attract new clients
  • TaskCreate a list of potential clients by analyzing the target market demographics
  • TaskDevelop personalized email campaigns to reach out to potential clients

OKRs to excel in team building and professional development services

  • ObjectiveExcel in team building and professional development services
  • KRDeliver professional development workshops to 50 different organizations
  • TaskSchedule and coordinate workshop logistics with each organization
  • TaskIdentify and reach out to 50 potential organizations for workshops
  • TaskPrepare detailed, engaging content for professional development workshops
  • KRIncrease client satisfaction ratings by 20% through enhanced service delivery
  • TaskImplement regular trainings to improve staff service skills
  • TaskConduct surveys to understand areas of dissatisfaction among clients
  • TaskDevelop personalized communication strategies to enhance client engagement
  • KRAcquire 15 new long-term corporate clients for team building services
  • TaskLeverage professional networks for potential client introduction and acquisition
  • TaskDevelop and implement a targeted marketing campaign for corporate clients
  • TaskOffer exclusive packages for continuous team building services

OKRs to increase revenue from commercial transactions legal services

  • ObjectiveIncrease revenue from commercial transactions legal services
  • KRImprove client satisfaction rating to 95% through enhanced customer service practices
  • TaskDevelop and implement a personalized customer engagement strategy to increase overall satisfaction
  • TaskConduct quarterly customer satisfaction surveys to gather feedback and identify areas for improvement
  • TaskStreamline internal processes to reduce response time and enhance efficiency in resolving customer issues
  • TaskImplement comprehensive customer service training program for all staff members
  • KRDecrease client churn rate by 20% through proactive relationship management and personalized offerings
  • TaskProvide exceptional customer service to cultivate strong relationships and exceed client expectations
  • TaskAnalyze client data to identify patterns and preferences, and tailor offerings accordingly
  • TaskImplement regular check-ins with clients to gather feedback and address any concerns promptly
  • TaskDevelop a loyalty program to incentivize long-term commitment and reward client loyalty
  • KRAchieve a 15% increase in average transaction value through effective upselling techniques
  • TaskDevelop a targeted upselling campaign to highlight high-value products or services
  • TaskTrain sales team on effective upselling techniques and strategies
  • TaskImplement personalized recommendations and cross-selling opportunities throughout the buying process
  • TaskAnalyze and optimize pricing strategies to encourage customers to upgrade or add-ons
  • KRIncrease new client acquisition by 10% through targeted marketing campaigns
  • TaskDevelop compelling marketing campaigns that resonate with the identified target audience
  • TaskUse social media platforms to promote targeted marketing campaigns and reach new clients
  • TaskMeasure and analyze the effectiveness of marketing campaigns to make data-driven improvements
  • TaskConduct market research to identify target audience and their preferences

OKRs to secure renewal of OnPoint clients with updated agreement

  • ObjectiveSecure renewal of OnPoint clients with updated agreement
  • KRAchieve a 95% satisfaction rate among clients renewing their contracts
  • TaskConduct regular customer satisfaction surveys and improve upon feedback
  • TaskInitiate loyalty programs that add value to contracts
  • TaskBoost customer service quality and response times
  • KRFinalize Managed Services Agreement details for all renewals by mid-quarter
  • TaskConfirm all agreements by the designated time
  • TaskReview all Managed Services Agreement renewal details
  • TaskUpdate any necessary agreement terms
  • KRPersuade 70% of current clients to renew under the new pricing within the quarter
  • TaskCreate a persuasive presentation highlighting benefits of new pricing plan
  • TaskSchedule phone consultations to discuss individual concerns
  • TaskOffer limited-time incentives for early renewal

OKRs to secure new clientele from three distinct sectors

  • ObjectiveSecure new clientele from three distinct sectors
  • KRIdentify and establish contacts with 50 potential clients from different industries
  • TaskResearch diverse industries to identify 50 potential clients
  • TaskInitiate contact with potential clients via email or phone
  • TaskArrange and conduct initial client meetings or presentations
  • KRSuccessfully pitch services to at least 30% of the identified potential clients
  • TaskSchedule and conduct efficient, persuasive pitch meetings
  • TaskDevelop and refine customized service pitch for each client
  • TaskIdentify and research potential clients' needs and interests
  • KRConvert 15% of pitched potential clients into signed contracts
  • TaskTrain team in negotiation techniques to secure contracts
  • TaskEnhance proposals with detailed, customized solutions for each client
  • TaskImprove follow-up strategies to maintain contact post-pitch

OKRs to enhance superior customer support to VIP clients

  • ObjectiveEnhance superior customer support to VIP clients
  • KRIncrease client satisfaction score to 90% for VIPs
  • TaskImprove product/service quality based on feedback
  • TaskImplement personalized customer service for VIP clients
  • TaskRegularly request and analyze VIP client feedback
  • KRAchieve first-response times under 2 hours for all VIP client inquiries
  • TaskImplement a priority system for VIP client inquiries
  • TaskEstablish dedicated response teams for VIP clients
  • TaskTrain staff on quick and efficient response techniques
  • KRReduce VIP client complaint rate by 20%
  • TaskImplement customized training on VIP client servicing for staff
  • TaskEnhance VIP client communication and response times
  • TaskRegularly review and improve VIP client service process

How to write your own Client Services Team OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Client Services Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Client Services Team OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Client Services Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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