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tability.ioWhat are Design OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Design OKRs examples
You'll find below a list of Objectives and Key Results templates for Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to develop an extensive asset library for product and merchandise designs
ObjectiveDevelop an extensive asset library for product and merchandise designs
KRCreate 50 inventive and digitally-rendered merchandise design templates
Sketch these designs into draft templates- Brainstorm 50 unique ideas for digital merchandise designs
- Digitally render final drafts using graphic design software
- KRObtain and digitize 200 unique high-quality product images for the asset library
- Source high-quality images of the listed products
- Digitize and upload images to asset library
- Identify and compile list of 200 unique products for digitization
- KROrganize and categorize all images and designs efficiently in the asset library
- Create categories based on content, style, or project
- Input items into the asset library under respective categories
- Gather all digital and physical images and designs
OKRs to refresh and modernize 70% of CC page designs
- ObjectiveRefresh and modernize 70% of CC page designs
- KRTest user interface and user experience of the updated pages, aiming for 90% positive feedback
- Gather and analyze user feedback
- Review changes and updates on website pages
- Conduct user experience/interface test
- KRReview and identify weak points in current designs 80% of CC pages by week 4
- Complete review of 80% of CC pages by week 4
- Begin reviewing current CC page designs immediately
- Identify weak points in designs during review
- KRRevamp and update 50% of the identified CC pages by week 8
- Review and approve all updates by week 8
- Identify critical updates needed for select CC pages
- Assign tasks to team members for revamping
OKRs to improve product designs to enhance user-experience and boost engagements
- ObjectiveImprove product designs to enhance user-experience and boost engagements
- KRIncrease average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- KRAchieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- KRDesign and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
OKRs to mentor a junior designer to handle bigger design projects
- ObjectiveMentor a junior designer to handle bigger design projects
- KRProvide constructive feedback during bi-weekly review sessions, leading to skill improvement
- Monitor performance changes between review sessions
- Evaluate team members' progress during bi-weekly review sessions
- Give specific, constructive feedback to encourage improvement
- KRFacilitate his successful completion of five small-scale design projects
- Provide essential tools and resources for design projects
- Offer constant guidance and feedback on his work
- Arrange regular progress check-ins to aid his learning
- KREquip him to independently pitch project ideas to two potential clients
- Schedule practice pitches with feedback sessions
- Provide training on effective presentation and pitching skills
- Teach him to create comprehensive project proposals
OKRs to develop relevant KPI examples for service designers in businesses
- ObjectiveDevelop relevant KPI examples for service designers in businesses
- KRIdentify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- KRTest three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- KRCreate a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
OKRs to increase design competency and productivity for high-quality outputs
- ObjectiveIncrease design competency and productivity for high-quality outputs
- KRAttain and maintain a 90% satisfaction rating from internal teams for all design projects
- Conduct regular feedback surveys with internal teams after each project
- Implement suggested improvements from feedback promptly and efficiently
- Provide continuous training and development for the design team
- KRComplete a comprehensive graphic design course with 85% or higher score
- Schedule regular study hours for course materials
- Enroll in a reputable graphic design course
- Complete all assignments and exams timely
- KRProduce 15% more design projects as compared to last quarter
- Increase weekly design output through efficient time management strategies
- Invest in new design software to streamline workflow
- Delegate smaller tasks to free up design production time
OKRs to elevate the quality and impact of design solutions
- ObjectiveElevate the quality and impact of design solutions
- KRSecure positive feedback on design improvements from 90% of project stakeholders
- Create a stakeholder survey to collect feedback on improvements
- Implement design improvements based on stakeholder feedback
- Discuss feedback results with stakeholders, making necessary adjustments
- KRComplete and apply comprehensive brand guidelines to at least 3 projects
- Develop comprehensive brand guidelines based on company values and aesthetics
- Incorporate and apply brand guidelines to each project
- Assign the guidelines to three specific projects
- KRAchieve a 15% improvement in user experience scores for all projects
- Train staff in advanced UX/UI design principles
- Implement user feedback for continuous product improvement
- Regularly test and optimize website speed and responsiveness
OKRs to develop a sustainable design concept for the company's operations
- ObjectiveDevelop a sustainable design concept for the company's operations
- KRReduce overall design-related waste by 25% by optimizing resources and production processes
- Monitor and revise production procedures regularly
- Review current design processes for inefficiencies
- Implement resource optimization strategies
- KRIncorporate 3 new sustainable elements into existing product design by the quarter end
- Test and adjust new product design
- Identify 3 potential sustainable elements for inclusion
- Redesign product incorporating selected elements
- KRTrain the entire design team on sustainability practices and their importance by quarter-end
- Set up training sessions for the design team
- Identify relevant sustainability practices and training resources
- Evaluate and discuss post-training sustainability implementation
OKRs to achieve product consistency with our design system
- ObjectiveEnsure product consistency with our design system.
- KRClose 50% of all design inconsistency tickets
- KR90% of our products are following the design system guidelines
- Establish a process for quickly and accurately identifying violations of design system guidelines
- Develop a system of rewards and recognition for those who adhere to design system guidelines
- Create an audit process to track adherence to design system guidelines
- KREstablish a comprehensive style guide that covers 100% of common components used by products
- Create a comprehensive list of all common components used by products
- Test the style guide against each component
- Develop a unified style guide for each component
- Implement the style guide into all products
OKRs to establish and optimize a QA design team for the mobile gaming division
- ObjectiveEstablish and optimize a QA design team for the mobile gaming division
- KRDevelop and implement a comprehensive QA design process to ensure efficient testing and bug detection
- KRHire and onboard skilled QA designers to form a cohesive and proficient team
- KRImprove time-to-market by streamlining QA design procedures and optimizing testing efficiency
- Establish clear communication channels between QA and development teams for quick feedback and issue resolution
- Regularly evaluate and update testing strategies to ensure they align with the project's objectives
- Review current QA design procedures to identify areas for improvement and streamlining
- Implement automation tools and frameworks to increase testing efficiency
- KREnhance customer satisfaction by reducing post-release issues and increasing positive user reviews
- Implement a streamlined feedback system to promptly address user concerns and provide solutions
- Consistently track and analyze user reviews to gain insights and prioritize areas for improvement
- Conduct thorough user testing before releasing products to identify and address potential issues
- Improve product documentation and provide user-friendly resources to assist customers in troubleshooting
How to write your own Design OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Design OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Design OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement Human Centric Design in our SaaS business
- OKRs to provide the best Marketing solution
- OKRs to strengthen market positioning in Spain
- OKRs to boost community membership and customer conversion
- OKRs to boost new businesses by converting top-tier leads through strategic outreach
- OKRs to elevate productivity in academic research