These Design OKR templates are meant to help teams move from ideas and projects to measurable business outcomes. Use them as a starting point, then tailor the metrics and initiatives to the reality of your company.
Use Design OKRs to define what success looks like this quarter, then track them weekly so the team can quickly spot blockers, learn, and adjust execution.
This page shows the top 8 of 8 templates for design, with internal links to related categories and guidance for adapting the examples to your team.
Last template update in this category: 2024-07-08What this category is for
- Teams that need a clearer operating rhythm for design work.
- Managers who want examples they can adapt into outcome-focused quarterly plans.
- Leaders comparing adjacent categories before choosing the best OKR direction.
Best outcomes to track
- Design priorities tied to measurable business outcomes.
- Weekly check-ins that surface blockers before they become delivery issues.
- Better alignment between initiatives and the metrics that matter.
Related categories
Use these linked categories to explore adjacent planning areas and strengthen the internal topic cluster around design.
Design OKR examples and templates
Start with these top 8 examples from 8 total templates in this category, then adapt the metrics and initiatives to fit your team's constraints and operating cadence.
OKRs to implement Human Centric Design in our SaaS business
ObjectiveImplement Human Centric Design in our SaaS business
KRTrain 80% of design team on Human Centric Design principles by end of quarter
Monitor and document team members' training progress- Create a schedule for team members to attend training
- Identify a quality training program on Human Centric Design principles
- KRAchieve a 15% increase in user satisfaction scores post implementation
- Implement changes based on feedback and survey results
- Monitor and track improvements in user satisfaction
- Conduct user surveys to identify areas needing improvement
- KRIntegrate Human Centric Design techniques into at least 3 ongoing projects
- Identify ongoing projects suitable for Human Centric Design implementation
- Coordinate with project teams to discuss Human Centric Design strategies
- Incorporate Human Centric Design principles into the chosen projects
OKRs to achieve product consistency with our design system
- ObjectiveEnsure product consistency with our design system.
- KRClose 50% of all design inconsistency tickets
- KR90% of our products are following the design system guidelines
- Establish a process for quickly and accurately identifying violations of design system guidelines
- Develop a system of rewards and recognition for those who adhere to design system guidelines
- Create an audit process to track adherence to design system guidelines
- KREstablish a comprehensive style guide that covers 100% of common components used by products
- Create a comprehensive list of all common components used by products
- Test the style guide against each component
- Develop a unified style guide for each component
- Implement the style guide into all products
OKRs to streamline graphic design processes
- ObjectiveDevelop a self-serve graphic assets library for internal use
- KRDecrease the number of one-off design tickets by 50%
- KRMake our entire brand guideline available
- Design a useable Keynote template and share
- Make brand colors accessible on our internal wiki
- KRDevelop 12 templates Marketing can reuse to build targeted ads
- ObjectiveBuild a knowledge base and roll out graphics library
- KRRun 3 workshops with other teams explaining new library and how to work with designers
- KRCreate 2 knowledge base pages per week teaching team members how to work with our team
OKRs to boost website performance
- ObjectiveBoost landing page performance through UX/UI
- KRWatch 5 user sessions/week and record findings
- Install Hotjar on our site to get user recordings
- KRDouble conversions on pricing page by 12%
- KRDecrease bounce rate by 15%
- KRIncrease homepage CTA conversion by 16%
- Redesign hero to bring more info above the fold
OKRs to launch and redesign our website
- ObjectiveTesting and knowledge sourcing
- KRUser-test page prototypes on 12 people
- KRConduct interviews with 10 people from sales and marketing
- Identify target personas
- Identify key objectives from a marketing perspective
- Identify key stakeholders
- ObjectiveDesign and implement new rebrand
- KRUpdated rebrand designs for all 42 current pages
- Updated components library
- Align with brand team on new rebrand assets
OKRs to develop a voice-of-the-customer program
- ObjectivePut customer feedback at the center of our projects
- KRRecruit 100 users for our UX lab
- KRConduct 5 UX tests per week
- KRAchieve 70%+ open rate on our customer feedback newsletter
OKRs to reduce the number of UX issues found in production
- ObjectiveReduce the number of UX issues found in production
- KREnroll 100 users to our early-access program
- KRUX issues represent fewer than 10% of new bug reports
- KRAt least 20 design tests are run every month
OKRs to scale development with a design system
- ObjectiveEvery team can build interfaces autonomously
- KR80% of the teams are using the UI library to build new features
- Release UI kit MVP
- KRThe Design System covers 100% of common UI components
- List required components
- Build library of components
How to use Design OKRs well
Strong OKRs keep the team focused on measurable outcomes instead of a long task list. That means picking a clear objective, limiting the number of competing priorities, and reviewing progress every week.
Use Design OKRs to define what success looks like this quarter, then track them weekly so the team can quickly spot blockers, learn, and adjust execution.
Choosing software to run these OKRs?
Many teams looking for design OKR examples are also comparing tools to roll them out. If you want to move from examples to execution, review our OKR software comparison guide to compare the best OKR software before you commit to a platform.
Related OKR template categories
If you are building a broader plan, these related categories can help you connect design work to adjacent company priorities.
- leadership OKR templates
- strategic planning OKR templates
- operations OKR templates
- operations team OKR templates
- sales OKR templates
- sales team OKR templates
More OKR templates to explore
- OKRs to instill a problem-solving mindset across the team
- OKRs to boost brand recognition in new market areas
- OKRs to successfully strategize the organic and paid social launch of our new brand
- OKRs to enhance customer retention rates
- OKRs to enhance territorial market footprint and strengthen retailer relationships
- OKRs to enhance and optimize the customer service experience
Not seeing what you need?
Use Tability AI to generate OKRs based on a prompt
Tability allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
Use Tability feedback to improve existing OKRs
You can also use Tability's AI feedback to improve your OKRs if you already have existing goals. Just import them to the platform and click on the Generate analysis button.
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.