Better experiences. Clearer outcomes.
Design and UX OKRs measure whether people can understand and use a product successfully. These examples focus on usability, accessibility, and consistency rather than the volume of screens produced.
A good design and ux OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.
Pick a starting point. Adjust the targets to your baseline.
6 matching templates
Raise task success on the key workflows.
Raise task success on our key workflows
Make consistent UI the default.
Make consistent UI the default
Talk to users every week.
Talk to users every week
Meet WCAG AA on core flows.
Meet WCAG 2.2 AA on core flows
Cut rework between design and engineering.
Cut rework between design and engineering
Turn design improvements into measurable conversion.
Turn design improvements into measurable conversion
Example targets are illustrative. Set yours using your team's actual baseline.
Explore other approaches to this topic. Check the measures and targets against your own situation.
Implement Human Centric Design in our SaaS business
Ensure product consistency with our design system.
Develop a self-serve graphic assets library for internal use
Boost landing page performance through UX/UI
Testing and knowledge sourcing
Put customer feedback at the center of our projects
Reduce the number of UX issues found in production
Every team can build interfaces autonomously
Select an important user task and measure completion, errors, or time to success with a consistent research method. Pair efficiency targets with accessibility checks so the improved experience works for more people.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Choose a small set of KPIs to watch alongside your OKRs.
Select an important user task and measure completion, errors, or time to success with a consistent research method. Pair efficiency targets with accessibility checks so the improved experience works for more people.
No. The numbers are illustrative planning examples, not industry benchmarks or reported customer results. Set targets using your own baseline, resources, and timeframe, and agree on how each result will be measured.
Clear objectives
