Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Marketing Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Manager to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Marketing Manager OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Marketing Manager OKRs examples
You will find in the next section many different Marketing Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance marketing and operations efficiency at the center
ObjectiveEnhance marketing and operations efficiency at the center
KRReduce marketing overhead costs by 20%
Implement digital marketing strategies to reduce traditional advertising costs- Consolidate marketing vendors to achieve economies of scale
- Streamline project management processes within the marketing team
- KRAchieve a 15% increase in generated leads through optimized marketing strategies
- Tailor content to audience using analytics data
- Implement A/B testing for all marketing campaigns
- Enhance SEO techniques to improve online presence
- KRImprove operational processing speed by 25%
- Provide staff training on efficiency and speed-enhancing techniques
- Streamline processes, eliminate redundancies or bottlenecks
- Implement latest high-speed software in operational processes
OKRs to become a core collaborator in the local innovation ecosystem
- ObjectiveBecome a core collaborator in the local innovation ecosystem
- KRLaunch targeted outreach marketing campaign to increase agency visibility in the ecosystem
- Implement and monitor the marketing campaign
- Identify potential target audience for the marketing campaign
- Develop a strategic, tailored marketing outreach plan
- KRBuild partnerships with 5 local tech-based startups for collaborative initiatives
- KROrganize 3 interactive workshops/seminars to facilitate knowledge sharing in the ecosystem
- Promote events through email blasts, social media, and networking sites
- Identify relevant topics and design 3 engaging workshop/seminar curriculums
- Arrange logistic elements such as venue, audio/visual equipment, refreshments
OKRs to develop a widely distributed Health and Safety Awareness Bulletin
- ObjectiveDevelop a widely distributed Health and Safety Awareness Bulletin
- KRGenerate content on 10 relevant H&S topics by interviewing industry experts
- Identify 10 relevant H&S topics
- Conduct interviews and generate content
- Locate industry experts for interviews
- KRIncrease bulletin subscribers by 50% using focused marketing strategies
- Develop an engaging marketing campaign to attract subscribers
- Identify potential target demographics for the bulletin
- Implement referral incentives for existing subscribers
- KRGarner at least 90% positive feedback on the bulletin's effectiveness and relevance
- Implement improvement based on survey feedback
- Utilize user surveys to quantify bulletin satisfaction
- Enhance bulletin content for relevance and value
OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach
- ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
- KRAcquire 25 new WIMU partner memberships by end of quarter
- Outline and implement a referral reward program
- Organize partnership outreach events or webinars
- Create a compelling WIMU partner membership marketing campaign
- KRIncrease cross-border WIMU deals by 30% quarter-over-quarter
- Strengthen relationships with cross-border partners
- Develop and implement targeted marketing strategies
- Identify potential markets and analyse their success potential for WIMU deals
- KREnhance marketing campaign's reach to hit 200,000 engagements across Latin America
- Research popular social platforms in Latin America
- Create engaging content tailored to the demographic
- Implement targeted paid advertisements
OKRs to execute a high-impact, budget-friendly influencer campaign
- ObjectiveExecute a high-impact, budget-friendly influencer campaign
- KRSecure contracts with three influencers with minimum 20k followers each
- Finalize contracts with three influencers
- Reach out, discuss collaboration and potential contract
- Identify suitable influencers with a minimum of 20k followers
- KRMaintain influencer campaign expenditure under 15% of overall marketing budget
- Review and adjust budget allocation for influencer campaigns
- Negotiate rates with influencers to minimize costs
- Implement expense tracking for influencer marketing
- KRAchieve a 25% increase in total social media engagement
- Increase frequency and time of posts based on analytics
- Conduct research to identify most effective social media posts
- Implement strategies to boost audience engagement, like contests
OKRs to enhance digital and community engagement for three marketing personas
- ObjectiveEnhance digital and community engagement for three marketing personas
- KRConduct five community events to foster engagement for three marketing personas
- Plan out five unique community events for engagement
- Execute, monitor, and document event outcomes
- Identify the three key marketing personas to target
- KRIncrease website traffic by 30% for the three targeted marketing personas
- Implement a targeted PPC advertising campaign
- Boost social media promotion for better reach
- Develop engaging, SEO-friendly content for the main website
- KRIncrease shares on social media regarding three personas by 40%
- Implement a social media sharing strategy
- Incentivize followers to share posts
- Develop engaging content tailored to each persona
OKRs to strengthen and expand our outbound marketing efforts
- ObjectiveStrengthen and expand our outbound marketing efforts
- KRIncrease the outbound marketing leads by 25%
- Develop a compelling cold outreach script
- Increase number of weekly emails by 25%
- Implement paid social media advertising
- KRImplement 3 new outbound marketing strategiessuccessfully
- Research and identify three new outbound marketing strategies
- Develop a detailed, step-by-step implementation plan
- Execute the plan and monitor its success
- KRAchieve a 10% improvement in the conversion rate of outbound leads
- Optimize website's user interface for increased user engagement
- Implement personalized and targeted email marketing strategies
- Enhance after-sales service and customer support
OKRs to boost sales of professional basketball season tickets
- ObjectiveBoost sales of professional basketball season tickets
- KROffer 10% early-bird discount to incentivize 20% more advance ticket sales
- Create marketing material advertising the discount
- Monitor pre-sales to measure a 20% increase
- Determine pricing structure with 10% early-bird discount
- KRIncrease website traffic by 30% to enhance ticket purchase opportunities
- Create engaging blog content to attract potential customers
- Implement SEO strategies to improve website visibility on search engines
- Launch social media campaigns to direct more traffic to the website
- KRSecure 10 new corporate clients for bulk season ticket purchases
- Personalize and send pitch presentations to potential clients
- Identify suitable companies for bulk season ticket purchases
- Set up meetings to discuss corporate packages
OKRs to amplify lead generation for increased pipeline activity
- ObjectiveAmplify lead generation for increased pipeline activity
- KRBoost marketing efforts to result in a 30% rise in qualified leads
- Invest in targeted social media advertising to reach potential clients
- Implement SEO strategies to enhance website visibility
- Develop engaging email marketing campaigns
- KREnhance follow-up strategies to increase sales conversion rates by 25%
- Implement personalized email campaigns for all engaged prospects
- Keep track and analyze the effectiveness of follow-up strategies
- Schedule immediate follow-ups with potentially interested customers
- KRImplement new networking strategies to forge 15 new B2B partnerships
- Initiate meetings to discuss potential partnership opportunities
- Develop customised networking approach for each potential partner
- Research and identify potential B2B partners in target industries
OKRs to increase the utilization of cashback offers
- ObjectiveIncrease the utilization of cashback offers
- KRIncrease the redemption rate of cashback points by 15%
- Offer incentives or bonuses for redeeming cashback points
- Improve customer awareness through targeted marketing of cashback points benefits
- Streamline the redemption process for easier, customer-friendly usage
- KRSecure partnerships with 5 new retailers for cashback offers
- Initiate contact and negotiate partnerships
- Plan a compelling proposal for cashback offers
- Identify potential retailers for partnership
- KRBoost the enrolment rate in cashback programs by 20%
- Increase the cashback percentage rate for initial sign-ups
- Send personalized emails to frequent shoppers about the program
- Launch targeted ad campaigns emphasizing cashback benefits
Marketing Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Marketing Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to secure SBP Pilot Approval
- OKRs to increase mastery in applying the agile process
- OKRs to enhance support provided by change managers across all initiatives
- OKRs to enhance wire harnesses through prototyping and continuous improvement
- OKRs to enhance digital and community engagement for three marketing personas
- OKRs to enhance skill at describing campus locations