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tability.ioWhat are Product Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Team OKRs examples
You will find in the next section many different Product Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to foster continuous improvement culture in production team
ObjectiveFoster continuous improvement culture in production team
KRIncrease production team engagement in suggesting improvement ideas by 30%
Provide training on successful idea generation techniques- Implement a rewards system for valuable improvement suggestions
- Conduct weekly brainstorming sessions for innovative ideas
- KRAchieve a 20% reduction in production errors utilizing improvement techniques
- Train staff regularly on error prevention strategies
- Update and fine-tune production machinery for precision
- Implement strict quality control processes on production lines
- KRImplement weekly training sessions covering different improvement methodologies by end of quarter
- Identify relevant improvement methodologies for training
- Schedule and communicate the training sessions
- Design engaging weekly training curriculums
OKRs to enhance proficiency as a product owner
- ObjectiveEnhance proficiency as a product owner
- KRComplete two relevant industry-recognized product management certifications
- Enroll in and complete required coursework for each certification
- Schedule and pass the certification exams
- Research and select two industry-recognized product management certifications
- KRLead three cross-functional team meetings to improve collaboration and project efficiency
- Organize meeting date and agenda for cross-functional team discussion
- Facilitate effective collaboration during the cross-functional team meetings
- Review meetings' outcomes, identifying areas for increased project efficiency
- KRImplement one new feature voted top by customers for the product by the deadline
- Obtain customer feedback and identify top-voted feature
- Roll out the feature to all customers by the deadline
- Develop and test the new feature thoroughly
OKRs to develop a high-performing, cohesive team
- ObjectiveDevelop a high-performing, cohesive team
- KRBoost team satisfaction score to above 80% through regular feedback and improvement
- Implement weekly feedback sessions for open team communication
- Provide training resources to improve skills
- Establish a recognition system for excellent work
- KRIncrease team productivity by 20% through effective collaboration tools and training
- Monitor and review team productivity post-implementation
- Arrange training sessions on utilizing these tools effectively
- Implement collaboration tools that streamline communication and teamwork
- KRAchieve less than 5% turnover rate with better onboarding processes and work culture
- Organize regular team-building activities
- Initiate quarterly feedback and improvement sessions
- Implement a comprehensive onboarding process for all new hires
OKRs to enhance team productivity with collaborative efforts
- ObjectiveEnhance team productivity with collaborative efforts
- KRDecrease project completion times by 15%
- Implement more efficient project management tools
- Incorporate additional resources or personnel
- Streamline communication processes within the team
- KRIncrease team work-norm compliance by 30%
- Develop clear, easily understood guidelines for work-norms
- Monitor and give feedback on work-norm compliance regularly
- Implement regular team-building activities to foster collaboration
- KRImplement 2 team-building activities with 90% participation
- Schedule activity sessions and inform the team
- Ensure participation and collect feedback post-activities
- Identify 2 team-building activities suitable for all staff
OKRs to obtain position as Director of Product
- ObjectiveObtain position as Director of Product
- KRObtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- KRLead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- KRReceive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
OKRs to finalize and launch our product
- ObjectiveFinalize and launch our product
- KRSecure two client pre-orders for the new product before launch
- Initiate contact and secure pre-orders
- Develop an enticing pre-order sales pitch for the new product
- Identify two potential high-value clients for outreach
- KRAssemble dedicated project team for streamlined product finishing tasks
- Delegate specific tasks within the project to each team member
- Formulate a communication and collaboration system for the team
- Identify individuals with necessary skills for product finishing
- KRAchieve at least 96% completion of the product's testing by next quarter
- Create a detailed testing schedule and assign responsible team members
- Implement any necessary corrective actions promptly
- Conduct regular check-ins to monitor testing progress
OKRs to enhance Product Service Management Efficiency
- ObjectiveEnhance Product Service Management Efficiency
- KRIncrease product service team training sessions by 50%
- Schedule additional training sessions accordingly
- Identify current number of weekly training sessions
- Calculate necessary increase to achieve 50% rise
- KRImplement new software to decrease customer response time by 20%
- Purchase, install, and configure the identified software
- Identify software capable of enhancing customer service response speed
- Train customer service representatives on new software usage
- KRImprove customer satisfaction rate on product services by 30%
- Update and upgrade product based on customer feedback
- Establish a fast and effective complaint resolution procedure
- Implement regular training programs for customer service staff
OKRs to enhance the customer advocacy program
- ObjectiveEnhance the customer advocacy program
- KRIncrease overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- KRReduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- KRImprove Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
OKRs to successfully mentor a novice product manager
- ObjectiveSuccessfully mentor a novice product manager
- KRFacilitate the prototyping of at least three product ideas under the mentee's lead
- Set review session for prototype evaluation and feedback
- Schedule meeting to discuss and select three product ideas
- Guide mentee in developing detailed product prototypes
- KRDevelop comprehensive training plan focusing on key product management aspects within two weeks
- Identify key aspects of product management for training
- Finalize and approve training plan within two weeks
- Outline a comprehensive training plan
- KRBy quarter-end, achieve a 90% satisfaction rate, assessed by mentee's feedback
- Provide additional resources to meet mentee needs
- Implement suggested improvements from mentee feedback
- Regularly schedule feedback sessions with all mentees
OKRs to boost enterprise customer attraction to our platform
- ObjectiveBoost enterprise customer attraction to our platform
- KRExpand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- KRIncrease demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- KREnhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
How to write your own Product Team OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Team OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase Maternity to Pediatrics patient transition rate
- OKRs to instill value-driven mindset across all work processes
- OKRs to enhance financial operations for continuous improvement
- OKRs to shift newsroom operations towards a topic-first communication approach
- OKRs to expand business operations while ensuring economic sustainability and profitability
- OKRs to develop and launch a range of sub-products