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tability.ioWhat are Engagement Strategies OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategies. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Engagement Strategies OKRs examples
You'll find below a list of Objectives and Key Results templates for Engagement Strategies. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to drive employee engagement through effective Compensation & Benefits strategies
ObjectiveDrive employee engagement through effective Compensation & Benefits strategies
KRReduce benefits-related inquiries by 20% through improving benefits communication
Develop clear, comprehensive benefits documentation for employees- Create a dedicated benefits FAQ section on internal portal
- Implement regular awareness sessions regarding benefits
- KRImplement a reward system leading to 15% more positive employee feedback
- Identify what truly motivates employees for suitable rewards
- Implement and communicate the new reward system companywide
- Create a clear, attainable, reward-based performance metric
- KRIncrease participation in compensation surveys by 25%
- Provide incentives for completing the survey
- Develop engaging marketing materials to promote compensation surveys
- Simplify the process to fill out surveys
OKRs to improve stakeholder engagement and communication plan to enhance project success
- ObjectiveImprove stakeholder engagement and communication plan to enhance project success
- KRIncrease stakeholder satisfaction rating by 10% through improved communication and engagement strategies
- Create an online platform to provide stakeholders with easy access to information and updates
- Establish a consistent schedule for stakeholder meetings and ensure relevant topics are discussed
- Implement regular surveys to gather stakeholder feedback and identify areas for improvement
- Develop targeted communication strategies to effectively reach and engage stakeholders
- KRConduct stakeholder feedback survey to measure effectiveness of the communication and engagement plan
- Analyze survey responses to identify areas of improvement for the communication and engagement plan
- Implement changes based on survey findings to enhance effectiveness of communication and engagement strategies
- Conduct a follow-up survey to assess the impact of implemented changes and gather additional feedback
- Create and distribute stakeholder feedback survey to gather opinions and suggestions
- KRIdentify and prioritize key stakeholders by analyzing their influence and interest in the project
- Assess influence levels of stakeholders by analyzing their past involvement and decision-making power
- Determine stakeholders' level of interest in the project through surveys, interviews, or feedback sessions
- Prioritize stakeholders based on their influence and the level of interest they hold
- Conduct stakeholder analysis to identify individuals or organizations involved in the project
- KRImplement at least three initiatives aimed at strengthening relationships with key stakeholders
OKRs to boost African tourism through innovative strategies
- ObjectiveBoost African tourism through innovative strategies
- KRForge 5 new partnerships with Africa-based tourism agencies
- Reach out initially with partnership proposals
- Research top Africa-based tourism agencies
- Follow up and finalize agreements
- KRAchieve a 15% rise in social media engagement
- Run interactive promotions or contests
- Respond promptly to all comments and messages
- Increase the frequency of posts with engaging content
- KRIncrease website's monthly unique visitors by 20%
- Utilize social media platforms for website promotion
- Develop engaging, relevant, and fresh content regularly
- Implement SEO strategies to enhance search engine visibility
OKRs to increase engagement with 5 new 'non-Everyday' producers
- ObjectiveIncrease engagement with 5 new 'non-Everyday' producers
- KRFacilitate their first project or engagement by end of Week 12
- Implement project or engagement by Week 12
- Define the goals of the project or engagement by Week 9
- Assign roles and set timeline by Week 10
- KRSecure commitment from at least 5 out of these producers to engage by Week 8
- Reach out to these producers with a compelling pitch
- Negotiate and finalize engagement commitment by Week 8
- Identify and shortlist 5 producers for potential engagement
- KRIdentify and connect with 10 potential 'non-Everyday' producers by end of Week 4
- Research and identify 10 potential 'non-Everyday' producers
- Send out connection requests or emails by Week 4
- Draft personalized connection requests or emails
OKRs to boost student homework completion rates
- ObjectiveBoost student homework completion rates
- KRImprove homework participation rate of underperforming students by 30%
- Meet individually to discuss and address students' homework challenges
- Offer additional support and resources for homework assistance
- Implement a reward-based system for completed homework
- KRIntroduce 2 new effective homework-engagement strategies in classrooms
- Prepare material to explain and implement two chosen strategies
- Train teachers on these new strategies in workshops
- Research up-to-date, successful homework engagement strategies
- KRAchieve a 20% increase in completed homework submissions each week
- Implement strict homework submission deadlines
- Increase frequency of reminders on pending assignments
- Provide incentives for timely homework submission
OKRs to enhance marketing effectiveness and reach
- ObjectiveEnhance marketing effectiveness and reach
- KRIncrease social media engagement by 30%
- Engage with audience via comments, shares, and direct messages
- Develop and implement a consistent posting schedule
- Initiate regular, interactive content such as polls and quizzes
- KRBoost email open rates by 25%
- Improve subject lines for increased intrigue and relevance
- Segment email list for targeted, personalized content
- Optimize send times based on recipient activity
- KRAttract 20% more unique website visitors through SEO strategies
- Improve site speed and mobile responsiveness
- Increase backlinks through guest blogging on relevant sites
- Implement targeted keyword research to optimize website content
OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies
- ObjectiveElevate brand awareness and conversion rates through dynamic marketing strategies
- KRAchieve a 15% increase in social media engagement through intriguing content
- Monitor audience engagement trends and adjust strategies accordingly
- Regularly update social media with intriguing, resonating materials
- Identify trending topics for more relevant, engaging content
- KRIncrease website traffic by 20% through improved SEO techniques
- Boost local SEO by improving the quality of backlinks
- Incorporate relevant keywords throughout the website content
- Optimize website for mobile and page loading speed
- KRGenerate a 10% uplift in online sales from effective email marketing campaigns
- Segment customer base for personalized, targeted email campaigns
- Test and optimize email subject lines for open rates
- Analyze campaign data to improve future email strategies
OKRs to shift newsroom operations towards a topic-first communication approach
- ObjectiveShift newsroom operations towards a topic-first communication approach
- KRIncrease audience engagement by 15% through topic-first content
- Research popular topics among current audience members
- Monitor and adjust content based on audience feedback
- Develop compelling content based on chosen topics
- KRImprove team knowledge on 5 key topics by 30% through training sessions
- Identify 5 key topics necessitating improved team knowledge
- Organize comprehensive training sessions on these topics
- Evaluate team's understanding after each session
- KRReduce time spent on channel-focused strategies by 25%
- Streamline content creation for all platforms
- Implement automation tools for posting schedules
- Delegate channel strategy work among team members
OKRs to develop and Enhance Learning Aptitude
- ObjectiveDevelop and Enhance Learning Aptitude
- KRAchieve 85% or higher on weekly learning aptitude assessments
- Utilize practice tests to simulate actual assessments
- Seek help for difficult topics from teachers or peers
- Allocate daily study hours to grasp required learning material
- KRImprove reading speed and comprehension by 30% through regular practice
- Read daily for at least 30 minutes to increase speed and comprehension
- Attend a speed reading seminar or course
- Practice comprehension exercises from online resources
- KRComplete 3 online courses on effective learning strategies
- Consistently participate and complete coursework
- Research and select three online courses on effective learning strategies
- Register and pay for chosen online courses
OKRs to enhance outreach with effective marketing strategies and brand visibility
- ObjectiveEnhance outreach with effective marketing strategies and brand visibility
- KRIncrease social media organic engagement by 30%
- Encourage audience interaction through quizzes and contests
- Develop and share high-quality, relevant content regularly
- Boost posts visibility using suitable hashtags and keywords
- KRSecure 5 new partnerships with relevant businesses for brand cross-promotion
- KRImplement marketing campaign that results in 20% increase in website traffic
- Develop engaging content and visuals for digital marketing materials
- Implement SEO strategy for improved online visibility
- Conduct targeted social media advertising campaigns
How to write your own Engagement Strategies OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Engagement Strategies OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Engagement Strategies OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement Strategies OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully execute and prepare RTM A Pilot for next year
- OKRs to increase engagement with 5 new 'non-Everyday' producers
- OKRs to implement replacement of privilege access management tools
- OKRs to enhance career growth of junior team members through mentorship
- OKRs to gain comprehensive knowledge about the agency operations in business
- OKRs to seamless integration and deployment of Productiv SaaS application