9 OKR examples for Client Acquisition

What are Client Acquisition OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Client Acquisition to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Client Acquisition OKRs examples

You will find in the next section many different Client Acquisition Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase revenue through client acquisition using technology tools

OKRs to accelerate client acquisition through our lead magnet

OKRs to secure new clientele from three distinct sectors

OKRs to contribute proactively to three Atlassian Services proposals

OKRs to secure a new project contract with a new client

OKRs to increase the client base significantly

OKRs to successfully launch MVP of new module suite

OKRs to establish new, attractive OKR Consultancy firm for businesses

OKRs to boost the count of medium and large business accounts

How to write your own Client Acquisition OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Client Acquisition OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Client Acquisition OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Client Acquisition OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to enhance company security standards to safeguard against potential threats
  cybersecuritysecurity-auditssecurity-auditorcybersecurity-trainersecurity-departmentit-department
• OKRs to enhance efficacy of fraud detection/rules mechanism to minimize customer impact
  fraud-detectioncustomer-satisfactionfraud-detection-officercustomer-service-representativefraud-detection-teamcustomer-service-team
• OKRs to successfully achieve pipeline target of $10,000,000
  pipeline-targetrevenue-generationmarketing-strategistsales-managersales-teammarketing-team
• OKRs to graduate on schedule without extra classes
  on-time-graduationconsistent-studyingstudentacademic-advisorcourse-registration-teamacademic-advising-team
• OKRs to ensure consistent and healthy sleep for her
  sleep-qualityrelaxation-techniquessleep-consultantwellness-coachwellbeing-teamsleep-management-team
• OKRs to establish credibility and recognition as a successful mentor and career guide
  career-guidancepersonal-brandingcareer-mentorpersonal-branding-specialistcareer-planning-teamcontent-creation-team