Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Startups OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Startups to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Startups OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
![AI feedback for OKRs in Tability](https://tability-templates-v2.vercel.app/_next/static/media/feedback_ai_tability.08ced31b.png)
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Startups OKRs examples
We've added many examples of Startups Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to increase online community subscriptions for startups
ObjectiveIncrease online community subscriptions for startups
KRAchieve a 20% increase in the overall number of startups subscribed
Offer incentives or discounts to existing customers for referring new startups to subscribe
Improve and optimize the onboarding process to increase conversion rates for new subscriptions
Develop and implement targeted marketing campaigns to attract new startup subscribers
Conduct market research to identify potential target audience for startup subscriptions
KRIncrease user engagement by 15% to encourage startups to stay subscribed
Improve onboarding experience with a guided tutorial showcasing key features
Provide regular surveys or feedback forms to gather insights on user needs and preferences
Send personalized emails with helpful tips and success stories to inspire startups
Create an online community for startups to share experiences and network with peers
KRGenerate 50% more leads through targeted marketing campaigns
Implement lead nurturing campaigns using email marketing automation to engage and convert leads
Optimize landing pages with clear call-to-actions and forms to capture leads effectively
Identify target audience demographics and develop personalized marketing messages for each segment
Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
KRImprove website conversion rate by 10% to attract more startups
Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
Implement A/B testing for different call-to-action buttons and optimize based on performance
Optimize landing page design and content to increase user engagement and conversion
Enhance website loading speed to reduce bounce rate and improve user experience
OKRs to improve customer satisfaction
ObjectiveAchieve next level customer love ❤️
KRGet 15 new 5-star ratings on G2 Crowd
Reach out to users high NPS feedback asking for review
KRReduce the number of weekly support tickets by 50%
Create a self serve documentation portal
KRImprove the NPS score from 12 to 20
Create a list of 15 highly requested features to implement
OKRs to secure Seed funding
ObjectiveBe on track for Seed funding
KRReach $200k ARR
KRShow a 3x year-on-year revenue growth
OKRs to drastically improve onboarding and activation
ObjectiveGet amazing improvements in our onboarding process
KRIncrease the number of trials/week from 20 to 35
Display clear CTAs to help non-admins request upgrades
Add 5 clear upgrade paths for users
KRIncrease week-1 activation rate from 55% to 65%
Identify drop-offs
Instrument activation funnel in Amplitude
Tackle top 5 low-hanging fruits to improve onboarding
KRReduce trials churn from 46% to 30%
Implement fixes following feedback
Talk to 20 churned customers to understand what went wrong
OKRs to get a solid growth engine
ObjectiveCreate a solid growth engine
KRIncrease weekly leads by 30%
KRWe're getting 0.1 leads/active customer/week
KR30% of new leads start a trial
OKRs to build an amazing user experience
ObjectiveBuild an amazing user experience
KRIncrease the number of weekly active users from 8k to 10k
KRImplement the equivalent of 100 votes in features
Identify top voted feature requests
KRImprove our NPS from 50 to 75
Reach out to 10 low NPS scores to understand their frustrations
OKRs to identify high-potential startups for potential investment
ObjectiveIdentify high-potential startups for potential investment
KRAttend or participate in a minimum of 3 startup pitch events to expand network and discover new opportunities
Register and RSVP for the chosen startup pitch events
Engage with fellow entrepreneurs and exchange contact information for future collaboration
Prepare a concise pitch to present at the startup pitch events
Research upcoming startup pitch events in the local area
KRResearch and evaluate a minimum of 20 startups with innovative and scalable business models
Conduct thorough research on each startup's business model and scalability
Create a report summarizing the findings and key insights from the research
Compile a list of 20 startups with innovative business models
Evaluate the potential of each startup based on identified criteria
KRConduct thorough due diligence on at least 10 startups, assessing financials, market potential, and team
Investigate the background and expertise of the team members in 10 startups
Summarize the findings of due diligence in concise reports for each startup assessed
Research and analyze the financial statements of 10 startups for detailed assessment
Evaluate the market potential of 10 startups through market analysis and potential growth opportunities
KREstablish partnerships with at least 2 trusted venture capitalists or angel investors for knowledge-sharing and potential co-investment opportunities
Reach out to the selected venture capitalists or angel investors to express interest in collaboration
Research and identify potential venture capitalists or angel investors with established credibility
Set up meetings or calls with the identified partners to discuss knowledge-sharing and co-investment opportunities
Establish formal agreements and partnerships with the selected venture capitalists or angel investors
OKRs to develop a new in-product referrals program
ObjectiveDevelop a new in-product referrals program
KRImprove onboarding of referred users to keep conversion above 40%
KRGet 3 referrals per customers on average across all accounts
Identify opportunities for network effects
KRGet 60% of new customer accounts to refer at least one other customer
Add referral step in the onboarding drip feed
Create incentive to reward customers for referring users
OKRs to improve consulting services
ObjectiveDeliver an amazing experience to customers
KRReduce time-to-completion of documentation projects by 30%
KRReduce the number of documentation defects by 25%
KRIncrease NPS from 0 to 30
ObjectiveCreate an incredible growth funnel
KRBuild a pipeline of $200K
KRIncrease average contract value by 20%
KRIncrease win/rate percentage by 30%
OKRs to help customers expand usage faster
ObjectiveHelp customers expand faster
KR25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
KR60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
Startups OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
![AI feedback for OKRs in Tability](https://tability-templates-v2.vercel.app/_next/static/media/OKR_dashboard.a905853d.png)
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Startups OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to expand expertise and productivity as a Shopify theme developer
OKRs to reduce delivery service expenses
OKRs to master nonprofit corporation law and excel in filing assistance
OKRs to complete Mid-Office documentation in Confluence
OKRs to successfully hire and onboard an Elementary Coordinator
OKRs to establish a consulting business