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tability.ioWhat are Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Launch OKRs examples
We've added many examples of Launch Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to successfully launch and sell my online course
ObjectiveSuccessfully launch and sell my online course
KRAttract 1000 potential buyers through strategic social media marketing
Develop attention-grabbing content tailored for various social media platforms- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- KRDevelop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- KRAchieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
OKRs to launch a viable startup in the tech industry
- ObjectiveLaunch a viable startup in the tech industry
- KRHire a core team of five professionals in tech, marketing, and operations
- Identify required skills and experience for each job role
- Schedule and conduct potential candidate interviews
- Post job vacancies on suitable recruitment platforms
- KRFinalize business plan with a detailed financial projection
- Review and refine existing business model assumptions
- Develop comprehensive profit and loss projections
- Incorporate relevant market research into the plan
- KRSecure investment from at least three different sources for initial capital
- Research and identify potential investors
- Conduct pitching sessions to these investors
- Create a compelling business plan
OKRs to successfully launch MVP of new module suite
- ObjectiveSuccessfully launch MVP of new module suite
- KRSecure 5 confirmed clients adopting the new module suite within its debut quarter
- Secure commitments through contracts or agreements
- Identify potential clients interested in new module suite
- Demonstrate module suite benefits via personalized presentations
- KRAttain user satisfaction rate of 85% through effective product testing and user feedback
- Implement rigorous product testing protocols before release
- Use feedback to improve product design and functionality
- Develop a user feedback collection and evaluation system
- KRComplete development of MVP features with zero critical defects by week 6
- Implement strict quality assurance checks for each feature
- Allocate resources and plan week-by-week development tasks
- Prioritize and finalize the list of MVP features by end of week 1
OKRs to successfully launch 20 e-services online
- ObjectiveSuccessfully launch 20 e-services online
- KRSuccessfully pilot test 5 e-services leading to a bug-free launch
- Fix identified issues following feedback for a bug-free launch
- Gather a targeted focus group for pilot testing feedback
- Develop beta versions of all 5 e-services for testing purposes
- KRFinalize operational plans for 10 e-services by end of month 2
- Review and update draft plans for all 10 e-services
- Approve and finalize all e-service operational plans
- Assign responsibilities for service implementation and management
- KRAchieve 90% user satisfaction rate on the first 10 e-services deployed
- Provide effective and quick customer support
- Implement frequent user feedback surveys on e-services
- Improve e-service interface design for increased usability
OKRs to launch an engaging, user-friendly website
- ObjectiveLaunch an engaging, user-friendly website
- KRAchieve a successful launch with at least 500 users within the first week
- Implement a strong marketing and promotional strategy
- Offer incentives for early sign-ups or referrals
- Develop an enticing product that resonates with your target market
- KRDevelop website content that follows SEO guidelines to drive organic traffic
- Develop engaging metadata for each page
- Regularly update website content for search engine freshness
- Research and incorporate relevant keywords into website content
- KRComplete an intuitive and responsive website design by engaging a proficient web designer
- Brainstorm layout and design elements required
- Seek and hire a proficient web designer with experience
- Regularly review progress and provide needed feedback
OKRs to launch a successful new insurance product
- ObjectiveLaunch a successful new insurance product
- KRObtain requisite regulatory approvals for the new insurance product
- Follow up on approval status regularly till obtained
- Identify necessary approvals for the insurance product from regulatory bodies
- Submit applications to appropriate regulatory agencies
- KRDevelop a detailed insurance product prototype by involving 15 potential customers
- Identify 15 potential customers for feedback sessions
- Sketch a draft of the insurance product prototype
- Organize feedback/improvement sessions with customers
- KRAchieve 5,000 sign-ups for the new insurance product post-launch
- Partner with relevant industry influencers for promotion
- Develop a strategic digital marketing campaign targeting potential sign-ups
- Offer special discounts or bonuses for early sign-ups
OKRs to launch a successful mobile application
- ObjectiveLaunch an amazing mobile app MVP
- KRAchieve a 60% week-4 retention of beta users
- KRAchieve great Mobile NPS by reaching a score above 30
- KRGet 100 daily active users on mobile
- Promote MVP beta in our newsletter
- Send typeform to recruit TestFlight users
OKRs to successfully launch ATWOME's Injection Service in Florida
- ObjectiveSuccessfully launch ATWOME's Injection Service in Florida
- KRSecure necessary licenses and permits for Florida-based operations
- Begin application process for necessary licenses and permits
- Submit completed applications and pay associated fees
- Identify required licenses and permits for Florida business operations
- KRAchieve 95% customer satisfaction in the first service reviews within Florida
- Implement comprehensive customer service training for all Florida staff
- Establish a prompt and effective customer complaint resolution process
- Regularly analyze customer feedback for service improvement opportunities
- KRDevelop and execute a targeted marketing campaign to attract 1000 Florida customers
- Identify target audience demographics in Florida
- Design a compelling Florida-specific campaign
- Deploy targeted ads via social media and local outlets
OKRs to successfully launch the MVP of our e-commerce platform
- ObjectiveSuccessfully launch the MVP of our e-commerce platform
- KRImplement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- KRDefine the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- KRFinish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
OKRs to successfully launch MVP of X new website to the public
- ObjectiveSuccessfully launch MVP of X new website to the public
- KRComplete detailed project plan, design and development for X website within 4 weeks
- Develop the design based on approved project plan within first two weeks
- Define clear objectives and create detailed project plan for X website
- Finalize website development and conduct testing within remaining two weeks
- KRTest the website's functionality and fix bugs for two weeks post-development
- Conduct thorough functionality testing on the website
- Identify and document any detected bugs
- Implement bug fixes and perform retests
- KREnsure user friendly interface by conducting a usability test with 50 beta testers
- Identify and recruit 50 beta testers for usability testing
- Execute usability tests on the interface
- Analyze feedback and implement necessary changes
How to write your own Launch OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Launch OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Launch OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to foster continuous improvement on Engineering metrics
- OKRs to expand lour brand's presence through impactful outreach
- OKRs to assemble a skilled and efficient analytics team
- OKRs to establish and optimize an efficient payroll plan
- OKRs to ascend to a prominent leadership position within the company
- OKRs to establish my unique, impactful role in the organization