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tability.ioWhat are Social Media Marketer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Marketer to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Social Media Marketer OKRs examples
You will find in the next section many different Social Media Marketer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to successfully launch and sell my online course
ObjectiveSuccessfully launch and sell my online course
KRAttract 1000 potential buyers through strategic social media marketing
Develop attention-grabbing content tailored for various social media platforms- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- KRDevelop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- KRAchieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
OKRs to enhance digital marketing team's work productivity efficiency
- ObjectiveEnhance digital marketing team's work productivity efficiency
- KRIncrease marketing campaign conversion rate by 25%
- Analyze data to identify which strategies are currently ineffective
- Implement A/B testing for more effective campaigns
- Enhance customer targeting with detailed demographic data
- KRAmplify social media engagement metrics by 30%
- Invest in analytics tools to track engagement data
- Develop engaging content to stimulate user interaction and shares
- Implement a social media advertising strategy to increase reach
- KRDecrease time spent on routine tasks by implementing automation tools by 15%
- Train staff on how to utilize these tools effectively
- Research and invest in suitable automation tools
- Identify routine tasks that are eligible for automation
OKRs to boost audience loyalty and brand affiliation
- ObjectiveBoost audience loyalty and brand affiliation
- KROrganize and execute 3 audience-engaging activities that reinforces brand loyalty
- KRIncrease repeat customer rate by 15%
- Offer exclusive deals or discounts for returning customers
- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- KRAchieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
OKRs to create a widely loved tamagotchi-style video game
- ObjectiveCreate a widely loved tamagotchi-style video game
- KRDesign and develop an engaging gameplay loop by the end of the period
- Draft initial gameplay loop concepts and mechanics
- Prototype chosen gameplay loop design
- Test and refine gameplay loop for engagement
- KRAttract 100,000 active players by promoting the game on social networks
- Develop engaging promotional content for social media platforms
- Encourage current players to share game experiences online
- Implement a targeted advertising campaign on Facebook and Instagram
- KRObtain a 4.5/5 user satisfaction rating through continuous game improvement and updates
- Collect player feedback regularly through in-game surveys
- Implement new updates based on players' suggestions
- Constantly monitor and improve game performance
OKRs to boost organic app downloads
- ObjectiveBoost organic app downloads
- KRAchieve 20% growth in social media referrals to the app's download page
- Implement a engaging social media marketing campaign
- Optimize SEO for social media platforms
- Collaborate with influencers to promote the app
- KRLaunch an educational blog series about the app features to attract 15% more web traffic
- Promote blog series through email and social media
- Create engaging, informative blog posts
- Select app features to be highlighted in blog series
- KRImprove app store SEO to rank within the top 10 for relevant keywords
- Encourage users to write positive detailed reviews
- Conduct thorough keyword research and competitor analysis
- Optimize title, description, and metadata with relevant keywords
OKRs to monetize my YouTube channel
- ObjectiveMonetize my YouTube channel
- KRIncrease subscriber count to 1000 before Q4 end
- Launch a referral program with incentives
- Enhance email marketing strategies for retention
- Implement an aggressive social media marketing campaign
- KRDeliver 4000 watch hours across all videos
- Create engaging content to increase viewer watch time
- Analyze viewer retention data to improve future videos
- Promote videos on different social media channels
- KRStrategize and publish 20 monetizable video content pieces
- Distribute and promote each video across platforms
- Produce and edit the outlined video content
- Develop an outline of topics for 20 monetizable video content pieces
OKRs to establish a successful YouTube channel
- ObjectiveEstablish a successful YouTube channel
- KRReach 10,000 total views on all videos combined
- Create and publish engaging and high-quality videos consistently
- Collaborate with influencers or popular YouTubers for broader reach
- Promote videos across different social media platforms
- KRCreate and publish 20 high-quality videos by end of next quarter
- Edit, review and publish the videos
- Schedule and conduct filming sessions
- Identify topics and draft outlines for 20 videos
- KRSecure a minimum of 500 subscribers on the channel
- Create engaging content relevant to target audience
- Implement a subscriber referral reward system
- Promote the channel through social media ad campaigns
OKRs to boost engagement and adoption of B2B2C advocacy program
- ObjectiveBoost engagement and adoption of B2B2C advocacy program
- KRRaise frequency of monthly active users by 25%
- Implement engaging, user-friendly updates to improve user interface
- Implement regular user engagement initiatives
- Launch targeted outreach and promotional campaigns
- KRIncrease unique user logins by 30%
- Improve website or app user interface for better usability
- Implement a user referral program to attract new users
- Promote site or app via targeted social media advertising
- KRImprove user retention rate by 20%
- Conduct regular User Experience (UX) testing and improvements
- Optimize customer service responses and interactions
- Implement personalized user experiences to boost engagement
OKRs to successfully orchestrate an engaging food street event
- ObjectiveSuccessfully orchestrate an engaging food street event
- KRAttract at least 500 attendees
- Utilize social media channels for widespread promotion of the event
- Develop a compelling event agenda to attract potential attendees
- Send out personalized invitation emails to targeted audience groups
- KRAchieve 90% positive participant feedback
- Develop a responsive and effective communication system
- Implement comprehensive, regular training programs for staff members
- Evaluate and enhance participant experience based on surveys
- KRSecure a minimum of 20 food vendors
- Initiate contact and discuss vending opportunities
- Finalize agreements with at least 20 vendors
- Identify potential food vendors in the local area
OKRs to increase brand awareness and credibility through webinars
- ObjectiveIncrease brand awareness and credibility through webinars
- KRAchieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
- KRIncrease webinar attendance by 25% through targeted marketing efforts
- Create engaging and informative promotional content for webinars across relevant marketing channels
- Identify target audience segments and preferences through comprehensive market research
- Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
- Utilize social media platforms to run targeted ad campaigns and attract potential attendees
- KRIncrease social media engagement related to webinars by 30% through interactive campaigns
- Create engaging promotional graphics and videos to generate interest in webinars
- Collaborate with influencers or industry experts to co-host webinars for wider reach
- Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
- Implement a referral program to incentivize participants to invite others to join webinars
- KRGenerate 50 inbound leads per webinar through engaging content and effective promotion
- Optimize landing page and registration process to increase conversion rate
- Continuously measure and analyze webinar performance to identify areas for improvement
- Create compelling and relevant content that resonates with target audience
- Implement effective promotion strategies across multiple platforms to reach wider audience
How to write your own Social Media Marketer OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Social Media Marketer OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Social Media Marketer OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Marketer OKR templates
We have more templates to help you draft your team goals and OKRs.