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tability.ioWhat are Product Designer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Designer to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Designer OKRs examples
We've added many examples of Product Designer Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to decrease average product impact across categories annually
ObjectiveDecrease average product impact across categories annually
KRIncrease reusability/recyclability of products by 15%
Implement design for recyclability guidelines- Develop reusable product line
- Explore partnerships with recycling organizations
- KRImplement 5 eco-friendly modifications in product design and packaging
- Investigate biodegradable or recyclable packaging options
- Research eco-friendly materials for product design improvement
- Organize training on sustainability for product design team
- KRReduce product waste by 10% through improved production processes
- Train staff on lean manufacturing principles
- Implement regular equipment maintenance for optimal efficiency
- Review and improve current production procedures
OKRs to enhance usability of our product
- ObjectiveEnhance usability of our product
- KRIncrease user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- KRImprove in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- KRReduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
OKRs to improve product designs to enhance user-experience and boost engagements
- ObjectiveImprove product designs to enhance user-experience and boost engagements
- KRIncrease average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- KRAchieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- KRDesign and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
OKRs to launch a successful new insurance product
- ObjectiveLaunch a successful new insurance product
- KRObtain requisite regulatory approvals for the new insurance product
- Follow up on approval status regularly till obtained
- Identify necessary approvals for the insurance product from regulatory bodies
- Submit applications to appropriate regulatory agencies
- KRDevelop a detailed insurance product prototype by involving 15 potential customers
- Identify 15 potential customers for feedback sessions
- Sketch a draft of the insurance product prototype
- Organize feedback/improvement sessions with customers
- KRAchieve 5,000 sign-ups for the new insurance product post-launch
- Partner with relevant industry influencers for promotion
- Develop a strategic digital marketing campaign targeting potential sign-ups
- Offer special discounts or bonuses for early sign-ups
OKRs to enhance the User Experience (UX) for our digital products
- ObjectiveEnhance the User Experience (UX) for our digital products
- KRIncrease user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- KRConduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- KRImprove user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- KRReduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
OKRs to amplify our product's feature set
- ObjectiveAmplify our product's feature set
- KRDevelop and deploy five new user-requested features by the end of the period
- Design, develop and test each new feature
- Incorporate feedback and deploy new features
- Prioritize the top five user-requested features from feedback
- KRAchieve at least 90% user satisfaction ratings for all newly developed features
- Implement user feedback into feature improvements
- Develop comprehensive user testing for new features
- Regularly track and evaluate user satisfaction
- KRImprove feature implementation rate by 30% through workflow optimizations
- Provide team training on efficient workflow processes
- Implement automation for repetitive manual tasks
- Identify and eliminate unproductive tasks from the workflow
OKRs to develop an extensive asset library for product and merchandise designs
- ObjectiveDevelop an extensive asset library for product and merchandise designs
- KRCreate 50 inventive and digitally-rendered merchandise design templates
- Sketch these designs into draft templates
- Brainstorm 50 unique ideas for digital merchandise designs
- Digitally render final drafts using graphic design software
- KRObtain and digitize 200 unique high-quality product images for the asset library
- Source high-quality images of the listed products
- Digitize and upload images to asset library
- Identify and compile list of 200 unique products for digitization
- KROrganize and categorize all images and designs efficiently in the asset library
- Create categories based on content, style, or project
- Input items into the asset library under respective categories
- Gather all digital and physical images and designs
OKRs to build a high-quality MVP product for the targeted market segment
- ObjectiveBuild a high-quality MVP product for the targeted market segment
- KRComplete robust product design involving the critical feature set by week 6
- Develop and refine design mock-ups integrating critical features by week 4
- Identify and outline critical features for product design by week 2
- Finalize and complete robust product design by week 6
- KRObtain positive feedback on the MVP from at least 80% of our beta testers
- Reach out to beta testers for feedback
- Implement suggestions to improve MVP
- Follow up for positive feedback confirmation
- KRFinalize MVP development and resolve all identified bugs by week 10
- Organize team to address bugs sequentially
- Review and sort identified bugs by priority
- Finalize development of MVP by week 10
OKRs to deepen understanding of customer needs
- ObjectiveDeepen understanding of customer needs
- KRImplement changes in 2 products based on customer feedback for improved user experience
- Design alterations in 2 products based on feedback
- Review customer feedback for the specific product changes
- Roll out changes for users and monitor feedback
- KRConduct 20 customer feedback surveys each week to gather data on customer preferences
- Draft and finalize a comprehensive customer feedback survey
- Analyze and record feedback data weekly
- Assign team members to conduct four surveys daily
- KRAnalyze sales reports weekly to identify top selling products and user behavior
- Identify top selling products from weekly reports
- Review sales reports every week
- Track user behavior trends from weekly sales data
OKRs to successfully launch the MVP of our e-commerce platform
- ObjectiveSuccessfully launch the MVP of our e-commerce platform
- KRImplement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- KRDefine the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- KRFinish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
How to write your own Product Designer OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Designer OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Designer OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Designer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase test automation percentage to 80%
- OKRs to drive subscription renewal rates to 60%
- OKRs to become proficient at React
- OKRs to complete holistic roadmap for human capital management 2024
- OKRs to implement an Efficient, Global Community of Practice (CoP) Model
- OKRs to establish an expert IC design team