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tability.ioWhat are Startup Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Startup Launch to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Startup Launch OKRs examples
We've added many examples of Startup Launch Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to launch a viable startup in the tech industry
ObjectiveLaunch a viable startup in the tech industry
KRHire a core team of five professionals in tech, marketing, and operations
Identify required skills and experience for each job role- Schedule and conduct potential candidate interviews
- Post job vacancies on suitable recruitment platforms
- KRFinalize business plan with a detailed financial projection
- Review and refine existing business model assumptions
- Develop comprehensive profit and loss projections
- Incorporate relevant market research into the plan
- KRSecure investment from at least three different sources for initial capital
- Research and identify potential investors
- Conduct pitching sessions to these investors
- Create a compelling business plan
OKRs to successfully launch startup
- ObjectiveSuccessfully launch startup
- KRSecure initial funding of at least $50K
- Set up pitches with interested investors
- Develop a detailed business plan highlighting investment value
- Identify potential investors in the chosen industry
- KRAchieve steady user growth rate of 20% month on month
- Identify and target a specific user demographic via social media campaigns
- Implement a customer referral program with incentives
- Optimize SEO strategies for increased organic user traffic
- KROnboard first 100 users
- Provide personalized support for early users
- Launch marketing campaign to attract initial users
- Develop a comprehensive, user-friendly onboarding guide
OKRs to successfully launch the tech startup
- ObjectiveSuccessfully launch the tech startup
- KRSecure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- KRDevelop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- KRHire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
OKRs to launch a high growth and profitable tech startup
- ObjectiveLaunch a high growth and profitable tech startup
- KRDevelop a minimum viable product, tested and approved by a focus group of 25 participants
- Create and test the product with focus group
- Implement changes based on feedback
- Identify key features for the minimum viable product
- KRSecure funding worth at least $1M from reliable investors
- Schedule and conduct persuasive pitch meetings with investors
- Develop a compelling business proposal showcasing ROI
- Research and create a list of potential reliable investors
- KRAssemble a cohesive team of 5 skilled professionals for key operations
- Identify required skills for key operations team roles
- Source potential candidates through networking or recruiting
- Conduct interviews and select final team members
OKRs to launch a successful MVP
- ObjectiveLaunch a successful MVP
- KRAchieve a NPS score above 40
- Fix core issues mentioned in surveys
- Send NPS surveys to all users
- KRConvert 5 existing customers to paid
- Launch pricing plans
- Integrate with Stripe
- KRWe have 100 weekly active users
- Implement core features
- Onboard users
- Build a landing page to recruit beta users
OKRs to successfully launch a venture capital fund
- ObjectiveSuccessfully launch a venture capital fund
- KRIdentify and establish connections with at least 50 potential portfolio startups
- Set up follow-up meetings with interested startups
- Send introductory emails to identified startups
- Research contact details of potential portfolio startups
- KRSecure investment commitments worth $20 million from initial seed investors
- Research and identify potential seed investors
- Arrange meetings with prospective investors
- Craft business proposal highlighting potential returns
- KRSet up legal and compliance standards for fund operations
- Identify relevant local and international laws for fund operations
- Develop a comprehensive compliance framework addressing these laws
- Train employees on new legal and compliance standards
How to write your own Startup Launch OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Startup Launch OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Startup Launch OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Startup Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost revenue from existing customer base
- OKRs to reshape website to align with updated strategic plan
- OKRs to displace Salesforce in 10 business deals
- OKRs to increase platform onboarding efficiency
- OKRs to enhance managerial skills and leadership qualities
- OKRs to launch machine learning product on website