Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Social Media Presence OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Presence to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Social Media Presence OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Social Media Presence OKRs examples
You will find in the next section many different Social Media Presence Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost brand's social media presence on all platforms
ObjectiveBoost brand's social media presence on all platforms
KRIncrease followers count by 30% on Instagram
Utilize Instagram ads to boost post reach
Collaborate with complementary influencers for visibility
Develop engaging content consistently to attract more followers
KRDrive a 20% rise in Twitter engagement rate
Create engaging, relevant content to stimulate audience interactions
Utilize hashtags effectively to gain wider visibility
Encourage user participation through polls and questions
KRGrow Facebook page likes by 25%
Develop engaging content tailored to target audience's interests
Run a paid "like" campaign aimed at potential followers
Promote the page among existing email subscribers
OKRs to accelerate sales and amplify social media presence
ObjectiveAccelerate sales and amplify social media presence
KRConvert 10% of followers into customers enhancing website's conversion funnel
Redesign website layout for intuitive, user-friendly navigation
Offer exclusive discounts or promotions to followers
Implement targeted marketing strategies towards followers
KRBoost sales to reach $15k without compromising margins
Strengthen marketing activities to attract new customers
Develop enticing upsell strategies to increase average order value
Implement targeted emailing campaigns for existing customers
KRIncrease social media followers to 5k through strategic engagements and networking
Interact consistently with followers to build loyalty and online community
Develop engaging content to attract new followers daily
Collaborate with influential personalities for shout-outs or endorsements
OKRs to enhance brand presence on various social platforms
ObjectiveEnhance brand presence on various social platforms
KRAchieve a 20% growth in Instagram followers
Collaborate with influencers for shoutouts or promotions
Develop engaging content relevant to target audience
Consistently engage with followers through comments and DMs
KRIncrease newsletter subscribers by 30%
Promote the newsletter through social media and email campaigns
Offer exclusive content for newsletter subscribers
Implement a user-friendly and attractive subscription form on the website
KRBoost Podcast listenership by 25%
Improve podcast content based on listener feedback
Promote the podcast on relevant social media platforms
Invite popular guests to increase audience interest
KRDrive Website traffic up by 15%
Implement search engine optimization strategies to improve page ranking
Increase frequency of engaging, relevant content posts
Launch a targeted social media marketing campaign
OKRs to enhance positive online presence to boost brand reputation
ObjectiveEnhance positive online presence to boost brand reputation
KRGain a 15% increase in positive customer reviews on key platforms
Improve customer service training for enhanced satisfaction
Implement a post-purchase follow-up requesting reviews
Develop incentive programs encouraging reviews
KRReduce negative social media mentions by 20% through proactive engagement
Create engaging content to increase positive interactions
Implement rigorous social media sentiment monitoring
Provide effective customer service via social media channels
KRGenerate 10% more mentions in industry-related blogs and news articles
Produce more newsworthy, shareable content for our website/blog
Identify and reach out to influencers in relevant industry for collaborations
Increase PR efforts with industry-related publications
OKRs to achieve a steady freelance income via tea ceremonies
ObjectiveAchieve a steady freelance income via tea ceremonies
KRReceive positive feedback from 80% of clients
Enhance customer support strategies to improve client experience
Implement client satisfaction surveys after service completion
Improve service quality based on previously received feedback
KRIncrease audience reach via social media by 25%
Boost post frequency to engage with a larger audience
Conduct a paid social media advertising campaign
Implement a user-generated content strategy
KRSecure 10 tea ceremony gigs paying above baseline rate
Establish negotiations with target clients to secure contracts
Identify potential clients willing to pay above the baseline rate
Prepare a compelling proposal showcasing premium tea ceremonies
OKRs to establish a formidable brand presence
ObjectiveEstablish a formidable brand presence
KRLaunch 2 high-impact marketing campaigns
Coordinate a strategic schedule for campaign launch
Identify target audience and platform for each campaign
Develop engaging content and visuals
KRSecure 3 high-profile endorsements or partnerships
Craft compelling partnership or endorsement proposals
Schedule and conduct negotiation meetings
Identify and reach out to potential high-profile endorsers or partners
KRIncrease social media engagement by 25%
Engage actively by responding to comments and messages
Run contests or challenges to promote user participation
Post high-quality content consistently on all platforms
OKRs to establish a recognised presence on Twitter
ObjectiveEstablish a recognised presence on Twitter
KRGain 1000 followers by implementing strategic daily interaction with popular tweets
Consistently promote your responses to attract new followers
Identify popular tweets relevant to your industry daily
Engage with those tweets through insightful responses
KRPost 200 engaging, original tweets, tracking likes and retweets for engagement
Analyze engagement levels to refine tweeting strategy
Craft and post 200 original, captivating tweets
Monitor likes and retweets daily
KRImprove profile visibility by connecting and interacting with 50 influential Twitter users
Begin actively following and engaging with their posts
Identify 50 influential Twitter users related to your niche
Create and share content that will attract their attention
OKRs to elevate recognition and perception of our brand
ObjectiveElevate recognition and perception of our brand
KRImprove brand recall by 15% as measured through customer surveying
Enhance social media presence with periodic brand-oriented posts
Implement a loyalty rewards program to increase customer engagement
Launch a creative, engaging advertising campaign targeting key demographics
KRSecure two PR placements in industry-relevant publications
Pitch the press release to chosen publications
Write and refine a compelling press release
Identify target publications relevant to the industry
KRIncrease social media followers by 20% to increase digital presence
Leverage influencers for brand promotion
Invest in targeted social media advertising
Improve content strategy for better audience engagement
OKRs to establish a powerful, unified brand across all channels
ObjectiveEstablish a powerful, unified brand across all channels
KRImprove website traffic by 25% via updated, branded content
Promote the updated content through varied social media platforms
Update website content regularly with brand-oriented and relevant topics
Implement SEO strategies to boost organic website traffic
KRIncrease social media interaction by 30% through consistent brand messaging
Respond promptly and professionally to all audience interactions online
Share engaging, brand-aligned content regularly to foster interaction
Develop a clear, consistent brand voice for all social media channels
KRRetain 20% more customers through enhanced multi-channel brand engagement
Implement a proactive customer service approach
Design personalized customer experiences across all digital channels
Analyze customer feedback to improve brand representation
OKRs to achieve prominence in the health behavior change online sphere
ObjectiveAchieve prominence in the health behavior change online sphere
KRGain 2000 new, organic followers on my professional social media profiles
Increase post frequency with high-quality, relevant content
Engage with followers' posts/comments regularly
Leverage hashtags to widen content reach
KRCreate and promote 15 high-quality, unique blog posts related to health behavior change
Write engaging, high-quality content for every outlined topic
Research and outline topics for 15 health behavior change blog posts
Develop a promotion strategy across multiple social platforms
KRFacilitate 10 webinars with recognized health professionals in the next quarter
Determine the format and topics for the chosen 10 webinars
Establish a list of reputable health professionals for webinar speakers
Organize schedules and send invitations to potential speakers
Social Media Presence OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Social Media Presence OKR dashboards

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Social Media Presence OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost sales to achieve profitable standing
OKRs to strengthen strategic alignment across all business units
OKRs to increase high-quality backlinks for improved domain authority
OKRs to achieve a flawless state contract compliance audit
OKRs to increase overall sales productivity for our offshore IT services team
OKRs to enhance knowledge and personal growth through consistent reading