Get Tability: OKRs that don't suck | Learn more →

10 OKR examples for Content Developer

Write perfect OKRs with Tability AI – try it free with 5k credits

Use Tability to generate OKRs and initiatives in seconds.

tability.io

What are Content Developer OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Developer to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Content Developer OKRs examples

You will find in the next section many different Content Developer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance writing prowess and broaden vocabulary use

  • ObjectiveEnhance writing prowess and broaden vocabulary use
  • KRPractice writing — publish a 1000-word article each week on varying subjects
  • TaskResearch diverse topics to write about each week
  • TaskDedicate time to write a 1000-word article weekly
  • TaskPublish written articles on a chosen platform regularly
  • KRComplete a writing course that addresses your specific needs
  • TaskResearch and select a suitable writing course
  • TaskIdentify personal writing weaknesses and areas for development
  • TaskEnroll in the chosen course and participate fully
  • KRRead five books of diverse genres and note down unfamiliar words
  • TaskWrite down and define each unknown word
  • TaskSelect five books from different genres
  • TaskRead each book, identifying unfamiliar words

OKRs to enhance triggering and conversion rates through effective marketing strategies

  • ObjectiveEnhance triggering and conversion rates through effective marketing strategies
  • KRElevate conversion rates by 10% via optimizing the website's landing page
  • TaskImprove loading speed of the landing page
  • TaskCreate engaging, relevant content for the audience
  • TaskConduct A/B testing on various landing page designs
  • KRBoost social media engagement by 30% through regular, quality content posting
  • TaskDevelop engaging, relevant content that encourages interaction
  • TaskCreate a consistent posting schedule for all social media platforms
  • TaskImplement promotional strategies to increase post visibility
  • KRIncrease the Open Rate of marketing emails by 25%
  • TaskSegment email list for targeted, personalized content
  • TaskTest different sending times and days
  • TaskImprove subject lines to be more enticing and relevant

OKRs to enhance inbound strategy to boost agency recruitment and VA services

  • ObjectiveEnhance inbound strategy to boost agency recruitment and VA services
  • KRAchieve a 15% conversion rate of leads into new clients through effective follow-ups
  • TaskAutomate follow-up process for consistency and efficiency
  • TaskAnalyze and improve follow-up strategies based on feedback
  • TaskDevelop compelling, personalized follow-up messages for leads
  • KRConvert 25% of site visitors into lead inquiries through engaging content development
  • TaskImplement strong calls-to-action on key pages
  • TaskDevelop compelling content tailored to target audience interests
  • TaskAnalyze visitor engagement data for content improvement
  • KRIncrease website traffic by 30% through search engine optimization techniques
  • TaskRegularly update content for SEO relevance
  • TaskConduct keyword research to optimize website content
  • TaskImplement effective link-building strategies

OKRs to improve website's overall usability

  • ObjectiveImprove website's overall usability
  • KRReduce bounce rate by 15%
  • TaskRedesign website for easy navigation and compelling aesthetics
  • TaskOffer engaging, relevant, and high-quality content
  • TaskIncrease website speed and mobile compatibility
  • KRDecrease website load time to 2 seconds or less
  • TaskEnable browser caching system
  • TaskMinimize HTTP requests on site
  • TaskOptimize images and media files for web
  • KRIncrease session duration by 20%
  • TaskOptimize website's loading speed and navigation
  • TaskAdd engaging and relevant content to the website
  • TaskImplement interactive features and multimedia elements

OKRs to maximize interaction and engagement from audience members

  • ObjectiveMaximize interaction and engagement from audience members
  • KRImplement 3 new engagement strategies to boost audience participation and feedback
  • TaskDevelop detailed implementation plans for each strategy
  • TaskResearch and select 3 innovative audience engagement strategies
  • TaskMonitor and assess effectiveness of strategies implemented
  • KRIncrease average time spent by an audience member on our platform by 30%
  • TaskImplement gamification to encourage longer visits
  • TaskImprove user interface to enhance user experience
  • TaskAdd engaging content relevant to user interests
  • KRAchieve a 20% increase in audience response rates across all communication channels
  • TaskImplement survey feedback strategies to gauge response rates
  • TaskUtilize social media platforms optimally for increased audience engagement
  • TaskDevelop engaging, interactive content for increased audience interaction

OKRs to enhance brand presence on various social platforms

  • ObjectiveEnhance brand presence on various social platforms
  • KRAchieve a 20% growth in Instagram followers
  • TaskCollaborate with influencers for shoutouts or promotions
  • TaskDevelop engaging content relevant to target audience
  • TaskConsistently engage with followers through comments and DMs
  • KRIncrease newsletter subscribers by 30%
  • TaskPromote the newsletter through social media and email campaigns
  • TaskOffer exclusive content for newsletter subscribers
  • TaskImplement a user-friendly and attractive subscription form on the website
  • KRBoost Podcast listenership by 25%
  • TaskImprove podcast content based on listener feedback
  • TaskPromote the podcast on relevant social media platforms
  • TaskInvite popular guests to increase audience interest
  • KRDrive Website traffic up by 15%
  • TaskImplement search engine optimization strategies to improve page ranking
  • TaskIncrease frequency of engaging, relevant content posts
  • TaskLaunch a targeted social media marketing campaign

OKRs to boost engagement through strategic social media listening and talking

  • ObjectiveBoost engagement through strategic social media listening and talking
  • KRElevate overall reach to 15% via analysis and actionable insights from listening
  • TaskAnalyze audience demographic data to identify target engagement groups
  • TaskImplement regular monitoring and adjustment of reach strategies based on insights
  • TaskDevelop strategic, data-driven content to increase audience reach
  • KRAttract 20% more followers by posting daily engaging and relatable content
  • TaskDevelop a content calendar with diverse daily engaging posts
  • TaskPromote posts on other established platforms
  • TaskIncorporate user-generated content to increase relatability
  • KRIncrease social media comments by 30% through competitive keyword strategies
  • TaskIdentify top-performing keywords in competitor's social media posts
  • TaskMonitor and adjust keyword strategy based on engagement
  • TaskIncorporate popular keywords into our social media content

OKRs to increase access to multiple websites for fast and easy retrieval

  • ObjectiveIncrease access to multiple websites for fast and easy retrieval
  • KRDecrease website loading time by 20% for improved efficiency
  • TaskEliminate unnecessary plugins/code from the website
  • TaskOptimize web server performance settings
  • TaskCompress high-resolution images to reduce file size
  • KRIncrease user engagement and traffic by 15% through updated content
  • TaskIdentify popular industry topics for relevant content generation
  • TaskUtilize SEO strategies to improve online visibility
  • TaskRegularly update website content with engaging materials
  • KRImplement user-friendly interface improvements for enhanced navigation
  • TaskDevelop prototype for user-friendly navigation enhancement
  • TaskTest and refine proposed interface improvements
  • TaskDefine usability issues within the current interface design

OKRs to develop an engaging educational app for African women

  • ObjectiveDevelop an engaging educational app for African women
  • KRDesign and implement an interactive user interface that is intuitive by the 10th week
  • TaskCreate initial sketches and design drafts for interface
  • TaskRun usability tests and implement improvements
  • TaskDevelop a functioning prototype of interface
  • KRDeliver a minimum of 50 educational modules on the app by the end of quarter
  • TaskAssign module design and development to team members
  • TaskRegularly monitor progress and adjust accordingly
  • TaskDevelop a timeline for content creation and deployment
  • KRReach 10,000 app downloads from the target demographic in two months
  • TaskImplement a referral program to incentivize current users
  • TaskDevelop a captivating app download ad campaign targeting the desired demographic
  • TaskFocus on SEO strategies for improved app visibility

OKRs to generate a comprehensive audience engagement strategy

  • ObjectiveGenerate a comprehensive audience engagement strategy
  • KRImplement two new interactive engagement tools to boost audience participation by week 8
  • TaskResearch latest interactive engagement tools in the market
  • TaskTrain team to efficiently use these tools
  • TaskPurchase and install two selected tools
  • KRMeasure and increase the average page view duration by 20% by the end of week 12
  • TaskImplement Google Analytics to track page view durations
  • TaskOptimize website speed for user satisfaction
  • TaskImprove content quality for longer visitor engagement
  • KRDevelop an interest segmentation model for personalized communication by end of week 4

How to write your own Content Developer OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Content Developer OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Content Developer OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Developer OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents