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tability.ioWhat are Mvp Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Mvp Launch. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Mvp Launch OKRs examples
You'll find below a list of Objectives and Key Results templates for Mvp Launch. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to successfully launch and operationalize MVP 1.0
ObjectiveSuccessfully launch and operationalize MVP 1.0
KRAchieve at least 20 completed transactions on the platform
Enhance user experience for easier transaction completion- Implement effective marketing strategies to attract new customers
- Host promotional events to drive user engagement
- KREnsure that the average order value reaches or surpasses $350 per transaction
- Increase prices or bundle products to boost order value
- Promote bulk purchase discounts or loyalty rewards
- Implement upselling strategies during checkout process
- KRGain a minimum of 200 registered users with our platform
- Implement a user referral program with benefits
- Develop engaging social media advertising campaigns
- Collaborate with influencers for promotional activities
OKRs to successfully launch MVP of new module suite
- ObjectiveSuccessfully launch MVP of new module suite
- KRSecure 5 confirmed clients adopting the new module suite within its debut quarter
- Secure commitments through contracts or agreements
- Identify potential clients interested in new module suite
- Demonstrate module suite benefits via personalized presentations
- KRAttain user satisfaction rate of 85% through effective product testing and user feedback
- Implement rigorous product testing protocols before release
- Use feedback to improve product design and functionality
- Develop a user feedback collection and evaluation system
- KRComplete development of MVP features with zero critical defects by week 6
- Implement strict quality assurance checks for each feature
- Allocate resources and plan week-by-week development tasks
- Prioritize and finalize the list of MVP features by end of week 1
OKRs to successfully launch the MVP of our e-commerce platform
- ObjectiveSuccessfully launch the MVP of our e-commerce platform
- KRImplement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- KRDefine the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- KRFinish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
OKRs to launch a successful MVP
- ObjectiveLaunch a successful MVP
- KRAchieve a NPS score above 40
- Fix core issues mentioned in surveys
- Send NPS surveys to all users
- KRConvert 5 existing customers to paid
- Launch pricing plans
- Integrate with Stripe
- KRWe have 100 weekly active users
- Implement core features
- Onboard users
- Build a landing page to recruit beta users
OKRs to launch a successful mobile application
- ObjectiveLaunch an amazing mobile app MVP
- KRAchieve a 60% week-4 retention of beta users
- KRAchieve great Mobile NPS by reaching a score above 30
- KRGet 100 daily active users on mobile
- Promote MVP beta in our newsletter
- Send typeform to recruit TestFlight users
OKRs to successfully launch MVP of X new website to the public
- ObjectiveSuccessfully launch MVP of X new website to the public
- KRComplete detailed project plan, design and development for X website within 4 weeks
- Develop the design based on approved project plan within first two weeks
- Define clear objectives and create detailed project plan for X website
- Finalize website development and conduct testing within remaining two weeks
- KRTest the website's functionality and fix bugs for two weeks post-development
- Conduct thorough functionality testing on the website
- Identify and document any detected bugs
- Implement bug fixes and perform retests
- KREnsure user friendly interface by conducting a usability test with 50 beta testers
- Identify and recruit 50 beta testers for usability testing
- Execute usability tests on the interface
- Analyze feedback and implement necessary changes
OKRs to launch MVP to our first 1,000 users
- ObjectiveLaunch MVP to our first 1,000 users
- KRImplement a user onboarding process that converts 50% of users
- Evaluate and improve process using user feedback
- Develop engaging and interactive onboarding tutorials
- Personalize user experience based on initial interactions
- KRDevelop and finalize MVP with all key features in place
- Test, evaluate and finalize MVP
- Draft a development timeline and assign responsibilities
- Identify key features necessary for MVP development
- KRSecure 2,000 downloads to ensure reaching our target of 1,000 active users
- Implement an aggressive digital marketing strategy
- Offer incentives for initial downloads
- Collaborate with influencers for promotion
OKRs to develop and launch the MVP for a real estate application
- ObjectiveDevelop and launch the MVP for a real estate application
- KRSuccessfully execute MVP beta testing with at least 100 potential end-users
- Develop a detailed, user-friendly feedback mechanism for beta testers
- Monitor feedback and data to revise and improve the MVP accordingly
- Identify and onboard at least 100 potential end-users for beta testing
- KRFinalize MVP features and design following user requirements by analyzing market needs
- KRComplete the development of the application's MVP with essential functionalities
- Assign development tasks to the team
- Outline the MVP's essential features and functionality
- Conduct rigorous testing and debugging
OKRs to successfully launch challenge MVP (Minimum Viable Product)
- ObjectiveSuccessfully launch challenge MVP (Minimum Viable Product)
- KRDevelop functional prototype of the MVP by engaging tech team
- Assign tasks to tech team for prototype development
- Define MVP specifications and requirements with relevant teams
- Regularly supervise and adjust prototype progress
- KRValidate MVP through feedback from 100 beta users
- Distribute MVP to these users and gather the feedback
- Identify and recruit 100 potential beta users for testing
- Analyze and implement suggestions from user feedback
- KRAchieve 70% user satisfaction rate post MVP launch
- Continuously improve product based on user feedback
- Enhance user support and engagement systems
- Implement customer feedback surveys post-launch
OKRs to build and launch our minimum viable product (MVP)
- ObjectiveBuild and launch our minimum viable product (MVP)
- KRSecure MVP launch with 100% of targeted early adopters signed up
- Implement sign-up mechanism and secure all early adopter registrations
- Develop a marketing strategy focused on targeted early adopters for the MVP
- Finalize MVP, ensuring it meets the needs of the targeted early adopters
- KRComplete MVP development by achieving 100% of assigned programming tasks
- Prioritize and organize assigned programming tasks by their complexity
- Devote dedicated daily hours to working on these assigned tasks
- Regularly review and test code to ensure quality and functionality
- KRConduct 3 iterative tests for MVP targeting 100% bug resolution
- Execute three iterative tests of MVP
- Analyze testing data, identify and resolve all bugs
- Develop test plan for MVP with goals of identifying bugs
How to write your own Mvp Launch OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Mvp Launch OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Mvp Launch OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Mvp Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to design a high-converting marketing agency website
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- OKRs to establish top-tier standards for change management practice
- OKRs to enhance productivity and proactivity as a VA and document specialist
- OKRs to streamline efficiency and accuracy in the account department