Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Business Engagement OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Business Engagement OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Business Engagement OKRs examples
You'll find below a list of Objectives and Key Results templates for Business Engagement. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to establish a successful National Archive Centre business
ObjectiveEstablish a successful National Archive Centre business
KRIdentify and secure a suitable location for the Archive Centre
Finalize lease or purchase agreement for chosen location- Evaluate locations based on accessibility, size, and security
- Research potential locations for the Archive Centre
- KRSecure agreement from 10+ key stakeholders by end of the quarter
- Schedule individual meetings for proposal discussions
- Identify and list the top 10+ key stakeholders
- Draft an agreement proposal highlighting mutual benefits
- KRDevelop a comprehensive business plan with clear projected financials
- Create pro forma financial statements
- Research and compile essential market data
- Draft detailed business strategy
OKRs to boost customer satisfaction and engagement for business growth
- ObjectiveBoost customer satisfaction and engagement for business growth
- KRAttain a review response rate of at least 70% from customers
- Offer incentives to encourage review submissions
- Implement an online system for customers to easily leave reviews
- Send a follow-up email to customers requesting their feedback
- KRIncrease email open and response rate by 20%
- Personalize email content for each recipient
- Improve subject lines to capture recipients' attention immediately
- Incorporate engaging, actionable call-to-actions
- KRGenerate 50 new commercial leads through email outreach
- Create a compelling, personalized commercial email template
- Identify and compile a list of 100 targeted business contacts
- Send out the outreach emails and monitor engagement
OKRs to to enhance and maximize business stakeholder engagement
- ObjectiveTo enhance and maximize business stakeholder engagement
- KRIncrease interaction rate on professional social networks by 30%
- Increase frequency of timely and relevant posts
- Initiate networking events and online discussions
- Develop and implement engaging content strategy regularly
- KRSecure 15% increase in returning clients through improved communication strategies
- Implement weekly newsletters highlighting service benefits and company updates
- Offer personalized follow-ups to assess client satisfaction post-service
- Launch engaging client loyalty program with exclusive benefits
- KRArrange and execute two productive stakeholder meetings monthly
- Develop and distribute agenda prior to meetings
- Identify key stakeholders to include in monthly meetings
- Schedule two monthly meetings accommodating stakeholders' availability
OKRs to launch and grow my personal training business
- ObjectiveLaunch and grow my personal training business
- KRGenerate a net profit margin of 20% from client sessions
- Increase prices for client sessions by 10%
- Decrease overhead costs through efficiency improvements
- Upsell additional services to existing clients
- KREngage with and acquire at least 50 regular clients
- Offer introductory specials to encourage client retention
- Utilize social media for interaction and client acquisition
- Develop a targeted marketing strategy to attract potential clients
- KRSecure certifications from at least 3 reputable fitness organizations
- Successfully complete and acquire certifications
- Research top reputable fitness certification organizations
- Enroll in certification programs of chosen organizations
OKRs to broaden supporter base, targeting businesses, churches and schools
- ObjectiveBroaden supporter base, targeting businesses, churches and schools
- KREstablish 10 new partnerships with local businesses by quarter end
- Identify potential local business partnership opportunities
- Arrange meetings to propose collaborations
- Finalize and sign partnership agreements
- KREngage 5 churches in sponsorships or fundraisers for quarterly objectives
- Identify and create a list of potential church partners
- Develop compelling sponsorship and fundraising proposals
- Arrange meetings to present proposals to church leaders
- KRImplement 3 new teaching programs in schools, reaching 500+ students
- Identify reputable teaching programs suitable for school implementation
- Monitor and evaluate the programs' effectiveness and reach after implementation
- Coordinate with schools for program integration and student engagement
OKRs to become India's leading notice management platform
- ObjectiveBecome India's leading notice management platform
- KRIncrease user base by 30% through targeted marketing and user engagement strategies
- Implement a targeted marketing campaign
- Analyze campaign results for performance insight
- Enhance user engagement strategies
- KRForm strategic partnerships with five major corporations for platform usage
- Identify potential corporations for strategic partnerships
- Develop a persuasive partnership proposal
- Schedule and initiate partnership meetings
- KRImplement innovative features leading to 20% improvement in user retention rate
- Measure and analyze the improvement in user retention rate
- Conduct user research to identify potential innovative features
- Develop and implement selected features into the platform
OKRs to secure a new job through rigorous application and follow-up
- ObjectiveSecure a new job through rigorous application and follow-up
- KRApply to at least 20 relevant job postings each week
- Search for 20 such job postings weekly
- Define what job positions are relevant to your skills
- Submit applications to these selected jobs
- KRMaintain a tracking sheet to follow-up and engage with at least 3 companies weekly
- Schedule and conduct weekly follow-ups
- Identify three companies for engagement weekly
- Create a tracking sheet for company follow-ups
- KREstablish contact with 5 different recruiters in target industry
- Identify five recruiters in the target industry
- Draft personalized outreach messages to each
- Send outreach messages via LinkedIn/email
OKRs to enhance HR's strategic contribution to business success
- ObjectiveEnhance HR's strategic contribution to business success
- KRIncrease employee engagement scores by 20%
- Provide constructive feedback and support career development opportunities
- Introduce an employee recognition and reward system
- Implement regular team-building activities for employees
- KRImplement a resource-efficient talent acquisition process
- Implement a robust candidate screening system
- Integrate tools for automated resume assessment
- Develop a streamlined job interview process
- KRDecrease turnover rates by 15%
- Implement comprehensive employee satisfaction and engagement programs
- Develop and provide professional development opportunities
- Enhance benefit packages and competitive compensation
OKRs to increase engagement with 5 new 'non-Everyday' producers
- ObjectiveIncrease engagement with 5 new 'non-Everyday' producers
- KRFacilitate their first project or engagement by end of Week 12
- Implement project or engagement by Week 12
- Define the goals of the project or engagement by Week 9
- Assign roles and set timeline by Week 10
- KRSecure commitment from at least 5 out of these producers to engage by Week 8
- Reach out to these producers with a compelling pitch
- Negotiate and finalize engagement commitment by Week 8
- Identify and shortlist 5 producers for potential engagement
- KRIdentify and connect with 10 potential 'non-Everyday' producers by end of Week 4
- Research and identify 10 potential 'non-Everyday' producers
- Send out connection requests or emails by Week 4
- Draft personalized connection requests or emails
OKRs to elevate Fat Cat's Google My Business profile reviews to 4.6
- ObjectiveElevate Fat Cat's Google My Business profile reviews to 4.6
- KRIncrease customer review volume on Google by 20%
- Launch an email campaign encouraging customers to leave reviews
- Offer small incentives for providing feedback on Google
- Implement pop-up reminders on website for Google reviews
- KRRaise negative review resolution rate to 80%
- Monitor and assess negative review handling weekly
- Implement customer feedback in service improvement plans
- Train customer service team in advanced conflict resolution
- KRImplement a customer feedback loop to improve service quality by 15%
- Establish a system for analyzing and interpreting feedback
- Develop a standardized customer satisfaction survey
- Implement changes based on customer feedback reviews
Business Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Business Engagement OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Business Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully implement a new importer tool
- OKRs to secure FDA approval for the capital equipment medical device
- OKRs to upgrade and streamline physical security operations
- OKRs to boost campaign conversion rates via predictive analytics usage
- OKRs to improve user acquisition through targeted referral programs
- OKRs to gain comprehensive knowledge about the agency operations in business