Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Client Engagement OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Client Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Client Engagement OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Client Engagement OKRs examples
You will find in the next section many different Client Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance client engagement post-representative visit
ObjectiveEnhance client engagement post-representative visit
KRSecure 15% more repeat orders within two weeks of rep visit
Increase customer engagement through personalized service- Incorporate follow-up procedures after each rep visit
- Implement incentive programs for repeat orders
- KRIncrease client satisfaction surveys response rate by 20% after rep visits
- Improve clarity and brevity of survey questions
- Offer incentives for completing satisfaction surveys
- Implement follow-up emails after rep visits
- KRReduce outstanding client issues by 30% within a month of rep visit
- Provide solutions for 30% of those concerns
- Follow-up with clients post solution implementation
- Identify all current unresolved client issues
OKRs to enhance product discovery for improved client engagement
- ObjectiveEnhance product discovery for improved client engagement
- KRAmplify conversion rate from product discovery by 15%
- Improve website navigation for better product discovery
- Enhance product descriptions for clarity and attractiveness
- Implement targeted ad campaigns to reach potential customers
- KRBoost discovery page views by 30%
- Implement SEO strategies to improve discovery page rankings
- Promote discovery page on social media platforms
- Update site with engaging and relevant content
- KRIncrease product demo sign-ups by 20%
- Offer incentives for demo sign-ups
- Enhance visibility of demo sign-up option on product website
- Implement targeted advertising for product demos
OKRs to to enhance and maximize business stakeholder engagement
- ObjectiveTo enhance and maximize business stakeholder engagement
- KRIncrease interaction rate on professional social networks by 30%
- Increase frequency of timely and relevant posts
- Initiate networking events and online discussions
- Develop and implement engaging content strategy regularly
- KRSecure 15% increase in returning clients through improved communication strategies
- Implement weekly newsletters highlighting service benefits and company updates
- Offer personalized follow-ups to assess client satisfaction post-service
- Launch engaging client loyalty program with exclusive benefits
- KRArrange and execute two productive stakeholder meetings monthly
- Develop and distribute agenda prior to meetings
- Identify key stakeholders to include in monthly meetings
- Schedule two monthly meetings accommodating stakeholders' availability
OKRs to boost client engagement and improve retention rates
- ObjectiveBoost client engagement and improve retention rates
- KREnhance engagement on client quarterly webinars by 30% through targeted content
- Develop relatable, industry-specific content for webinar presentations
- Personalize webinar invites to boost attendee interest
- Optimize webinar time based on client availability and preference
- KRDecrease client churn rate by 10% via improving customer service response time
- Train customer service reps for quicker query resolution
- Monitor and optimize current support response times
- Implement real-time chat for immediate customer support interactions
- KRIncrease monthly product usage by 15% by implementing personalisation in user journey
- Implement personalisation features into the user journey
- Monitor and analyze user engagement data regularly
- Run marketing campaigns promoting new personalized features
OKRs to boost client engagement in our analytics services
- ObjectiveBoost client engagement in our analytics services
- KRAchieve a 15% rise in client satisfaction scores for our analytics services
- Develop and provide additional personalized analytics services
- Implement regular feedback collections from clients for service improvement
- Enhance client communication and response times
- KRSecure a 20% increase in signed-up clients using our analytics services
- Offer a limited-time discount or bundle option for new sign-ups
- Organize webinars or workshops showcasing our analytics capabilities
- Develop a compelling marketing strategy for our analytics services
- KRDeliver 3 new value-added analytics features to stimulate client usage
- Develop and test these features with a focus on value-add
- Identify potential new analytical features based on user feedback
- Implement and promote these features to existing clients
OKRs to enhance customer engagement and satisfaction in the existing client base
- ObjectiveEnhance customer engagement and satisfaction in the existing client base
- KRReduce negative feedback responses by 15% through improved support services
- Train support staff on communication and problem-solving techniques
- Implement a responsive and user-friendly support system
- Regularly monitor and analyze feedback for improvement areas
- KRIncrease client satisfaction rate by 20% on post-service survey results
- Initiate immediate resolutions for client complaints
- Implement regular client feedback surveys post-service
- Enhance customer service training for all employees
- KRAchieve a 25% increase in customer interaction on all digital platforms
- Increase promotional activities to boost online visibility of brand
- Deliver consistent, high-quality content tailored to customer interests
- Implement compelling engagement strategies across all digital platforms
OKRs to enhance provision of advisory services
- ObjectiveEnhance provision of advisory services
- KRAttain 25% more client engagements for advisory services by quarter end
- Offer discounted packages for new clients
- Conduct webinars to showcase expertise
- Implement aggressive marketing strategies for advisory services
- KROffer 3 new advisory services that cater to specific client needs
- Implement and market new advisory services
- Research current client's needs to identify gaps in advisory services
- Develop three new advisory service proposals
- KRImprove client satisfaction rate by 15% through superior advisory service
- Further customize advisory approaches for individual clients
- Implement ongoing customer service training for advisory staff
- Routinely solicit client feedback on advisory services
OKRs to enhance strategic partnerships through relationship management
- ObjectiveEnhance strategic partnerships through relationship management
- KRForge 3 beneficial partnerships with new industry leaders
- Negotiate terms of partnership agreements
- Identify potential industry leaders for partnership opportunities
- Initiate outreach to discuss potential collaboration
- KRIncrease client satisfaction score by 20% through frequent engagement and feedback
- Implement weekly check-ins with clients for feedback
- Launch a monthly satisfaction survey for clients
- Enhance communication response time with clients
- KRReduce client conflicts by 15% by improving conflict management strategies
- Assign a dedicated conflict resolution team within client service department
- Develop a standardized conflict resolution protocol
- Implement regular conflict resolution training for client-facing employees
OKRs to boost the frequency of value-driven discussions
- ObjectiveBoost the frequency of value-driven discussions
- KRIncrease employee training sessions on value communication by 50%
- Monitor and report on the improvement in value communication
- Develop and execute detailed plans for additional training sessions
- Review and identify gaps in current value communication training schedules
- KRImprove customer engagement through value dialogues by 20%
- Implement personalized engagement strategies for key customers
- Evaluate and improve existing customer interaction methods
- Develop an empathetic customer communication strategy
- KREnhance value dialogue initiation among team members by at least 30%
- Incorporate regular team-building exercises or activities
- Implement training sessions for effective communication skills
- Encourage frequent brainstorming sessions across all teams
OKRs to attain 1% client engagement on our new website
- ObjectiveAttain 1% client engagement on our new website
- KRAchieve a 10% conversion rate of website visitors to active clients
- Offer exclusive incentives for new customers
- Optimize website design for usability and accessibility
- Implement an engaging call to action across all web pages
- KRImprove user experience leading to 15% increase in average time spent on website
- Enhance site navigation for more user-friendly browsing
- Improve webpage loading speed to reduce wait times
- Add engaging, relevant content to retain user interest
- KRIncrease website traffic by 20% through SEO optimization and digital marketing campaigns
- Implement SEO strategies for higher search engine ranking
- Launch targeted digital marketing campaigns across platforms
- Develop engaging content to attract more visitors
Client Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Client Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish a successful inbound marketing strategy
- OKRs to enhance efficiency and effectiveness of CrowdStrike remediation
- OKRs to enhancement of CSR initiatives' financial efficiency and impact
- OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- OKRs to get first 10 users
- OKRs to minimise and optimise operational expenditure effectively