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tability.ioWhat are User Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
User Engagement OKRs examples
We've added many examples of User Engagement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance NPS for improved user engagement and risk identification
ObjectiveEnhance NPS for improved user engagement and risk identification
KRImplement 2 new user engagement strategies based on NPS feedback evaluation
Analyze NPS feedback to identify areas needing improvement- Develop two new user engagement strategies
- Implement and test new strategies
- KRIncrease NPS response rate by 20% through personalized, engaging survey communication
- Customize survey wording to reflect individual customer experiences
- Train the team on engagement and personalized communication techniques
- Implement engaging, visually appealing survey designs
- KRConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
- Conduct thorough analysis on these responses
- Identify potential risks from these analyses
- Identify 25% more low-scoring NPS responses
OKRs to foster user-centric culture through stakeholder engagement
- ObjectiveDrive a user-centric culture by engaging stakeholders
- KRIncrease user feedback submission rate by 20% through improved communication channels
- KRConduct user surveys and incorporate findings in product development
- KRIncrease user satisfaction score by 10% through better UX design
- KRHost 3 cross-functional stakeholder workshops to prioritize user needs
OKRs to enhance user experience for increased software engagement
- ObjectiveEnhance user experience for increased software engagement
- KRDecrease software response time by 30%
- Optimize code to reduce complexity and redundant processes
- Upgrade server hardware to improve processing speed
- Implement effective caching strategies for data retrieval
- KRAchieve 90% customer satisfaction rate on usability of our software
- Develop user-friendly interface providing intuitive navigation
- Provide swift, professional customer support and resolution
- Implement frequent, targeted user testing for regular improvements
- KRImplement 5 new user-requested features into software interface
- Develop and code the selected features into software interface
- Prioritize top 5 user-requested features based on feasibility and impact
- Test and debug new features before final implementation
OKRs to enable TDM on data portal to expand user base
- ObjectiveEnable TDM on data portal to expand user base
- KRIncrease monthly new TDM users by 25% through portal enhancements
- Implement user-friendly navigation on TDM portal
- Enhance portal aesthetics for more visual appeal
- Promote portal enhancements on social media platforms
- KRReduce TDM user churn rate by 10% through usability improvements
- Streamline interface design for easier navigation
- Conduct usability testing to identify issues
- Implement user feedback system for product enhancements
- KRImprove portal user engagement metrics by 30% using TDM features
- Regularly update content using TDM features to maintain portal relevancy and interest
- Optimize portal design for a seamless, user-friendly experience via TDM features
- Implement gamification elements to encourage further portal interaction using TDM features
OKRs to enhance user satisfaction and engagement with our app
- ObjectiveEnhance user satisfaction and engagement with our app
- KRReduce average response time to user inquiries to under 24 hours through streamlined customer support
- Regularly analyze response time data to identify bottlenecks and implement process improvements
- Establish clear guidelines and documentation for resolving common user inquiries
- Train customer support agents to handle inquiries effectively and efficiently
- Implement a ticketing system for efficient tracking and prioritization of user inquiries
- KRIncrease user retention rate by 15% through personalized push notifications and enhanced features
- Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
- Develop and implement a comprehensive push notification strategy based on user insights
- Analyze user behavior to identify key preferences and interests for personalized push notifications
- Enhance user experience by adding new features and improving existing functionalities
- KRIncrease user reviews by 20% through targeted campaigns and incentivized prompts
- Use social media platforms to highlight positive user reviews and encourage others to share their experiences
- Create personalized email campaigns to request user reviews with compelling copy and visuals
- Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
- Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
- KRIncrease average app rating to 4.5 stars through user feedback and app improvements
OKRs to enhance user engagement on app and website
- ObjectiveEnhance user engagement on app and website
- KRDecrease bounce rate by 15%
- Optimize website for faster loading times
- Implement engaging, high-quality content
- Improve website navigation and user interface
- KRIncrease average session duration by 20%
- Implement more engaging, interactive content
- Increase frequency of relevant, updated posts
- Optimize website speed and navigation
- KRImprove app store rating to 4.5+
- Initiate a campaign encouraging satisfied users to leave reviews
- Implement customer feedback into app updates and improvements
- Enhance user experience by fixing reported bugs and errors
OKRs to establish robust foundations for scalable personalization
- ObjectiveEstablish robust foundations for scalable personalization
- KRDevelop detailed persona types for 80% of our user base
- Analyze user data to identify patterns and common characteristics
- Collect and integrate user feedback into persona development
- Defining key attributes, preferences, and behaviors for each persona
- KRImprove user engagement rates by 25% through personalized content/features
- Develop tailored content based on user behavior analysis
- Implement personalization features in app/website interface
- Create user-specific recommendations using AI algorithms
- KRImplement personalization technology to support 10,000 daily active users
- Research and select suitable personalization technology for target user base
- Monitor user interaction and regularly adjust technology as needed
- Develop and execute a detailed implementation strategy
OKRs to improve the game's community size and interaction levels
- ObjectiveImprove the game's community size and interaction levels
- KRIncrease the retention rate of users over a three-month period by 30%
- Introduce loyalty programs and rewards system
- Implement personalized email marketing strategies
- Improve user interface for enhanced usability and engagement
- KRIncrease the weekly interaction per user by 15%
- Create engaging content that encourages user comments, likes, shares
- Offer weekly challenges or rewards for user participation
- Implement a weekly email newsletter highlighting site updates and features
- KRIncrease the number of active users by 25%
- Initiate referral programs for existing users
- Improve user experience on the platform
- Implement targeted advertising to reach potential users
OKRs to boost engagement of inactive platform sign-ups
- ObjectiveBoost engagement of inactive platform sign-ups
- KRImprove platform's features usability score by 15%
- Implement user feedback into interface design revisions
- Conduct user testing to identify platform usability issues
- Provide comprehensive training on feature enhancements
- KRIncrease emails sent to inactive users by 20%
- Initiate increased email sending schedule
- Develop engaging content for email outreach
- Identify the inactive users in our database
- KRRaise click-through rates from re-engagement emails by 30%
- Personalize content based on user behavior or preferences
- Implement clear, compelling call-to-actions
- Optimize email subject lines for higher open rates
OKRs to streamline onboard services for robust engagement environment
- ObjectiveStreamline onboard services for robust engagement environment
- KRDecrease user churn rate by 15% via optimizing onboarding process
- Integrate a user feedback system during onboarding process
- Regularly update onboarding materials based on metrics analysis
- Redesign onboarding tutorials to highlight software's key features
- KRIncrease customer engagement rates by 20% through enhanced onboard services
- Conduct regular surveys to assess and improve onboard services
- Improve onboard service responsiveness to customer inquiries/requests
- Develop new, engaging onboard activities for customers
- KRImplement 3 new features that improve onboarding experience, verified by user feedback
- Identify pain points in the current onboarding process
- Develop and integrate 3 user-centric features
- Gather user feedback post-implementation
How to write your own User Engagement OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
User Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your User Engagement OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enter the US market
- OKRs to improve efficiency and effectiveness of incident management
- OKRs to boost internal outreach and enhance brand recognition
- OKRs to enhance ability to communicate affirmative responses effectively
- OKRs to enhance data reporting continuity and accuracy, eliminating bot interactions
- OKRs to enhance staff productivity in the hybrid work model