ux OKRs

ux OKR examples and templates

A clear focus. Measurable progress.

Explore ux OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.

Find your template 5 examples, ready to make your own
Clear objectivesMeasurable key resultsBuilt for a weekly check-in

What is a good ux OKR?

A good ux OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.

START WITH THE OUTCOME

What does your team want to improve?

Pick a starting point. Adjust the targets to your baseline.

5 matching templates

Design & UX

Boost website performance

Objective

Boost landing page performance through UX/UI

  1. Watch 5 user sessions/week and record findings
  2. Double conversions on pricing page by 12%
  3. Decrease bounce rate by 15%
More objectives and key results

Boost landing page performance through UX/UI

  1. Increase homepage CTA conversion by 16%
Design & UX

launch and redesign our website

Objective

Testing and knowledge sourcing

  1. User-test page prototypes on 12 people
  2. Conduct interviews with 10 people from sales and marketing
More objectives and key results

Design and implement new rebrand

  1. Updated rebrand designs for all 42 current pages

Example targets are illustrative. Set yours using your team's actual baseline.

MAKE IT MEANINGFUL

How to use ux OKRs

How to use these templates

Choose the ux outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

KNOW WHAT TO MEASURE

The numbers behind your goals.

Choose a small set of KPIs to watch alongside your OKRs.

Explore related KPIs