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tability.ioWhat are Ux Research OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Ux Research to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Ux Research OKRs examples
You will find in the next section many different Ux Research Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to hire top-level Senior UX Researcher
ObjectiveHire top-level Senior UX Researcher
KRScreen and shortlist at least 10 suitable candidates by week 4
Launch a comprehensive job ad campaign immediately- Shortlist 10 suitable candidates by week 4
- Review all received applications daily
- KRConduct interviews and make an offer to the selected candidate by week 8
- Compile a list of potential interview candidates
- Schedule and conduct interviews
- Select and make offer to chosen candidate
- KRDefine clear job description and requirements for the UX Researcher role by week 2
- Detail daily responsibilities and tasks for role
- Outline necessary qualifications and skills for UX Researcher role
- Include long-term goals and expectations for position
OKRs to integrate UX testing insights into decision-making
- ObjectiveImprove decision-making with UX testing insights
- KRIncrease user satisfaction rating by 10%
- KRTrain 3 non-UX team members on conducting and interpreting UX tests
- KRImplement changes based on user feedback in 100% of cases
- KRConduct 10 user tests for at least 2 features
OKRs to successfully launch the e-commerce web app
- ObjectiveSuccessfully launch the e-commerce web app
- KRDevelop fully functional MVP by end of next month
- Assign development tasks to team members
- Outline features and requirements for MVP
- Implement, test, and finalize MVP
- KRBeta test the app with 500 users, achieving 90% satisfaction rate
- Identify 500 potential users for beta testing
- Execute the beta test with the selected users
- Analyze feedback to achieve 90% satisfaction rate
- KRIncrease user conversion rate to 50% post-launch
- Implement targeted remarketing campaigns to engage potential users
- Conduct usability tests to identify potential conversion barriers
- Optimize website performance for a seamless user experience
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- ObjectiveImprove product-market fit by leveraging customer research and user feedback
- KRMeasure the impact of the improvements on product-market fit by tracking user metrics
- KRConduct in-depth interviews with 50 potential and existing customers
- KRImplement the top 3 product improvements within 3 weeks
- KRAnalyze user feedback and identify the top 3 product improvements
How to write your own Ux Research OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Ux Research OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Ux Research OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Ux Research OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish an effective succession pipeline
- OKRs to enhance project support for leobank.az (neo-bank) as an Enterprise Architect
- OKRs to successfully transition to platform x with an upgraded redemption flow
- OKRs to eliminate high-risk tech debt over the next year
- OKRs to increase annual revenue to $30 million
- OKRs to enhance brand presence on various social platforms