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tability.ioWhat are Product Design OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Design to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Design OKRs examples
You'll find below a list of Objectives and Key Results templates for Product Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to decrease average product impact across categories annually
ObjectiveDecrease average product impact across categories annually
KRIncrease reusability/recyclability of products by 15%
Implement design for recyclability guidelines- Develop reusable product line
- Explore partnerships with recycling organizations
- KRImplement 5 eco-friendly modifications in product design and packaging
- Investigate biodegradable or recyclable packaging options
- Research eco-friendly materials for product design improvement
- Organize training on sustainability for product design team
- KRReduce product waste by 10% through improved production processes
- Train staff on lean manufacturing principles
- Implement regular equipment maintenance for optimal efficiency
- Review and improve current production procedures
OKRs to implement comprehensive, multi-disciplinary colour testing
- ObjectiveImplement comprehensive, multi-disciplinary colour testing
- KRExecute colour tests for 100% of our product line adhering to the established protocol
- Record and analyze the colour test results
- Review the established protocol for colour testing
- Apply the colour tests to each product in the line
- KRAssess and document the outcomes of each colour test, establishing a improvement plan
- Conduct and record results of various colour tests
- Develop a comprehensive plan detailing proposed improvements
- Analyze test outcomes to determine areas needing improvement
- KRDevelop a standardised, reproducible colour testing protocol by collaborating with design team
- Create draft of standardized color testing protocol
- Implement, evaluate, and refine the protocol with team input
- Meet with design team to identify color testing needs and objectives
OKRs to achieve targeted design goals next quarter
- ObjectiveAchieve targeted design goals next quarter
- KRIncrease design productivity by 20% using time management strategies
- Prioritize design tasks based on urgency and importance
- Minimize distractions during high productivity hours
- Implement a strict schedule for design tasks with time limits
- KRImprove client satisfaction rate by 15%with enhanced design quality
- Train design team in best satisfaction practices
- Regularly ask clients for design feedback
- Implement rigorous quality checks for design enhancements
- KRComplete 100% of design projects before scheduled deadlines
- Prioritize projects based on due dates and complexity
- Regularly monitor progress and adjust schedule if needed
- Allocate sufficient time daily to work on designs
OKRs to enhance usability of our product
- ObjectiveEnhance usability of our product
- KRIncrease user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- KRImprove in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- KRReduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
OKRs to launch a successful new insurance product
- ObjectiveLaunch a successful new insurance product
- KRObtain requisite regulatory approvals for the new insurance product
- Follow up on approval status regularly till obtained
- Identify necessary approvals for the insurance product from regulatory bodies
- Submit applications to appropriate regulatory agencies
- KRDevelop a detailed insurance product prototype by involving 15 potential customers
- Identify 15 potential customers for feedback sessions
- Sketch a draft of the insurance product prototype
- Organize feedback/improvement sessions with customers
- KRAchieve 5,000 sign-ups for the new insurance product post-launch
- Partner with relevant industry influencers for promotion
- Develop a strategic digital marketing campaign targeting potential sign-ups
- Offer special discounts or bonuses for early sign-ups
OKRs to design and launch a production unit application
- ObjectiveDesign and launch a production unit application
- KRIdentify and document production unit needs and specifications by end of Week 4
- Conduct interviews with production unit teams
- Analyze and list unit needs and specifications
- Compile and finalize documentation by Week 4
- KRDesign, develop, and test the application prototype for functionality by Week 8
- Develop the proposed prototype based on the design
- Conduct thorough functionality tests on the prototype
- Create detailed design for application prototype
- KRSuccessfully deploy the new application in the production unit by Week 12
- Finalize application development and perform thorough testing by Week 9
- Complete user training for new application usage by Week 10
- Schedule and execute application deployment in the production unit for Week 12
OKRs to enhance the User Experience (UX) for our digital products
- ObjectiveEnhance the User Experience (UX) for our digital products
- KRIncrease user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- KRConduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- KRImprove user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- KRReduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
OKRs to amplify our product's feature set
- ObjectiveAmplify our product's feature set
- KRDevelop and deploy five new user-requested features by the end of the period
- Design, develop and test each new feature
- Incorporate feedback and deploy new features
- Prioritize the top five user-requested features from feedback
- KRAchieve at least 90% user satisfaction ratings for all newly developed features
- Implement user feedback into feature improvements
- Develop comprehensive user testing for new features
- Regularly track and evaluate user satisfaction
- KRImprove feature implementation rate by 30% through workflow optimizations
- Provide team training on efficient workflow processes
- Implement automation for repetitive manual tasks
- Identify and eliminate unproductive tasks from the workflow
OKRs to elevate Design Through Balanced Innovation and Practicality
- ObjectiveElevate Design Through Balanced Innovation and Practicality
- KRAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
- Hire design consultant to improve aesthetic appeal
- Implement user-feedback system to understand client functionality needs
- Conduct regular usability testing to identify issues
- KRImplement 3 innovative design concepts into our existing product line
- Execute and evaluate the implementation of these innovative designs
- Identify 3 innovative design concepts relevant to our product line
- Collaboratively brainstorm the integration approach for each design concept
- KRConduct 5 practicality-focus group discussions to incorporate user feedback into design
- Analyze feedback and incorporate into design
- Identify subjects for 5 practicality-focus group discussions
- Organize and conduct the focus group discussions
OKRs to develop an extensive asset library for product and merchandise designs
- ObjectiveDevelop an extensive asset library for product and merchandise designs
- KRCreate 50 inventive and digitally-rendered merchandise design templates
- Sketch these designs into draft templates
- Brainstorm 50 unique ideas for digital merchandise designs
- Digitally render final drafts using graphic design software
- KRObtain and digitize 200 unique high-quality product images for the asset library
- Source high-quality images of the listed products
- Digitize and upload images to asset library
- Identify and compile list of 200 unique products for digitization
- KROrganize and categorize all images and designs efficiently in the asset library
- Create categories based on content, style, or project
- Input items into the asset library under respective categories
- Gather all digital and physical images and designs
How to write your own Product Design OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Design OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Design OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Design OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance managerial skills and leadership qualities
- OKRs to enhance intelligent product recommendation engine for improved customer matching
- OKRs to implement robust data privacy compliance framework
- OKRs to deliver high-quality, budget-friendly training programs
- OKRs to enhance document management and amplify accuracy
- OKRs to improve system availability to achieve 999% uptime