Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Ux Design OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Ux Design to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Ux Design OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Ux Design OKRs examples
You will find in the next section many different Ux Design Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to comply with UX laws and execute an effective audit
ObjectiveComply with UX laws and execute an effective audit
KRConduct a meticulous UX audit, identifying and resolving 100% of non-compliance issues
Identify all existing non-compliance issues- Review current UX design for compliance with industry standards
- Implement solutions to resolve non-compliance issues
- KRComplete a comprehensive course on UX laws to improve professional development by 50%
- KRImplement a UX optimization strategy, improving user satisfaction scores by 20%
- Regularly monitor and adjust strategy based on feedback
- Develop and implement a targeted UX improvement plan
- Conduct thorough user experience research and analysis
OKRs to improve user navigation and orientation on the website
- ObjectiveImprove user navigation and orientation on the website
- KRAchieve 95% positive feedback on user interface and navigation ease
- Implement user feedback for interface improvements
- Offer in-app guidance for simplified navigation
- Conduct a detailed usability testing of the interface
- KRReduce website bounce rate by 15%
- Ensure website content is relevant and engaging
- Optimize website layout for easy navigation
- Improve website loading speed to reduce visitor impatience
- KRIncrease average session duration by 10%
- Optimize page load times to reduce bounce rates
- Improve website interface for more user-friendly navigation
- Introduce engaging content to retain visitors longer
OKRs to to create an effective web-based project management dashboard
- ObjectiveTo create an effective web-based project management dashboard
- KRIntegrate with three existing project management tools for versatility
- Implement integration and perform testing
- Develop integration strategies for each tool
- Research capabilities and APIs of three project management tools
- KRAchieve zero crash reports within 30 days of the beta test
- Introduce continuous monitoring during beta testing
- Formulate and implement beta test remediation plans
- Develop comprehensive end-to-end testing procedures
- KRDesign a user-friendly interface tested by 20 potential users for usability
- Conduct usability testing and gather feedback
- Select 20 potential users for testing
- Create a user-friendly interface draft for testing
OKRs to increase revenue and lead generation
- ObjectiveIncrease revenue and lead generation
- KRIncrease conversion rate by 15% through better website optimization and UX
- Improve website navigation and user flow for a seamless user experience
- Conduct a thorough website audit to identify areas for optimization
- A/B test different landing page designs to identify the most effective layout
- Streamline the checkout process to reduce friction and increase conversions
- KRImprove lead response time to an average of less than 1 hour
- Assign dedicated staff members to monitor and respond to leads promptly
- Provide regular training to employees on effective and timely lead communication techniques
- Streamline lead routing and distribution process to reduce response time
- Implement an automated lead email notification system for immediate response
- KRIncrease monthly revenue by 10% compared to previous quarter
- Launch targeted marketing campaign to attract new customers
- Improve product pricing strategy to increase customer spend
- Offer discounts or promotions to incentivize repeat purchases
- Enhance customer experience to encourage higher customer satisfaction and retention
- KRGenerate 50% more qualified leads through targeted marketing campaigns
- Create compelling and personalized content to engage target audience and drive conversions
- Implement a data-driven approach to optimize marketing channels and increase lead generation
- Conduct market research to identify target audience's preferences and pain points
- Continuously analyze campaign performance and make necessary adjustments to maximize qualified leads
OKRs to reduce app loading time by 20%
- ObjectiveImprove app loading time
- KRIdentify key performance bottlenecks
- KRConduct app performance analysis
- KRImplement code optimization techniques
- KRTest app performance after optimizations
OKRs to boost website performance
- ObjectiveBoost landing page performance through UX/UI
- KRWatch 5 user sessions/week and record findings
- Install Hotjar on our site to get user recordings
- KRDouble conversions on pricing page by 12%
- KRDecrease bounce rate by 15%
- KRIncrease homepage CTA conversion by 16%
- Redesign hero to bring more info above the fold
OKRs to launch and redesign our website
- ObjectiveTesting and knowledge sourcing
- KRUser-test page prototypes on 12 people
- KRConduct interviews with 10 people from sales and marketing
- Identify target personas
- Identify key objectives from a marketing perspective
- Identify key stakeholders
- ObjectiveDesign and implement new rebrand
- KRUpdated rebrand designs for all 42 current pages
- Updated components library
- Align with brand team on new rebrand assets
OKRs to integrate UX testing insights into decision-making
- ObjectiveImprove decision-making with UX testing insights
- KRIncrease user satisfaction rating by 10%
- KRTrain 3 non-UX team members on conducting and interpreting UX tests
- KRImplement changes based on user feedback in 100% of cases
- KRConduct 10 user tests for at least 2 features
OKRs to enhance understanding of our users' needs and motivations
- ObjectiveEnhance understanding of our users' needs and motivations
- KRAnalyze and report findings from user interviews in a comprehensive document
- Compile and write comprehensive report document
- Analyze findings and identify key insights
- Review and categorize data from user interviews
- KRDevelop and implement 3 changes based on top user research findings
- Analyze top user research findings for improvement areas
- Draft a development plan for the identified changes
- Implement the changes and gather user feedback
- KRConduct 30 qualitative interviews with diverse user profiles to gather insights
- Schedule and conduct 30 qualitative interviews with diverse users
- Analyze recorded interview data for actionable insights
- Develop interview questions relevant to user experience and needs
OKRs to successfully launch the MVP of our e-commerce platform
- ObjectiveSuccessfully launch the MVP of our e-commerce platform
- KRImplement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- KRDefine the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- KRFinish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
Ux Design OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Ux Design OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to elevate productivity in academic research
- OKRs to increase wealth by improving income and managing spending
- OKRs to amplify employee satisfaction levels
- OKRs to improve efficiency in raw material procurement for Bikanerwala FMCG
- OKRs to boost comprehension in compensation sector via webinar and seminar attendance
- OKRs to successfully merge two websites with optimized SEO strategy