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tability.ioWhat are Influencer Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Influencer Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Influencer Marketing OKRs examples
You'll find below a list of Objectives and Key Results templates for Influencer Marketing. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to execute a high-impact, budget-friendly influencer campaign
ObjectiveExecute a high-impact, budget-friendly influencer campaign
KRSecure contracts with three influencers with minimum 20k followers each
Finalize contracts with three influencers- Reach out, discuss collaboration and potential contract
- Identify suitable influencers with a minimum of 20k followers
- KRMaintain influencer campaign expenditure under 15% of overall marketing budget
- Review and adjust budget allocation for influencer campaigns
- Negotiate rates with influencers to minimize costs
- Implement expense tracking for influencer marketing
- KRAchieve a 25% increase in total social media engagement
- Increase frequency and time of posts based on analytics
- Conduct research to identify most effective social media posts
- Implement strategies to boost audience engagement, like contests
OKRs to successfully execute an influencer marketing campaign
- ObjectiveSuccessfully execute an influencer marketing campaign
- KRIdentify and secure partnerships with 5 influential industry thought leaders
- Secure partnerships through agreement negotiation and finalization
- Research potential industry thought leaders suitable for partnership
- Contact identified thought leaders with partnership proposal
- KRAchieve 15% increase in sales attributed directly to influencer promotion activities
- Measure and evaluate progress regularly using defined metrics
- Create a robust and appealing influencer marketing package
- Identify key influencers with high follower engagement rates
- KRIncrease brand engagement by 20% through influencer-created content
- Implement tracking measures to monitor engagement increase
- Develop a schedule for regular influencer-driven content
- Identify and partner with influencers resonating with our brand ethos
OKRs to expand brand awareness through social media marketing and influencer collaborations
- ObjectiveIncrease brand reach through social media and influencer partnerships
- KRIdentify and partner with 5 relevant influencers to promote our brand
- KRTrack success metrics, analyze the ROI, and optimize campaigns accordingly
- KRIncrease social media followers by 20% through targeted advertising campaigns
- KRGenerate 50% increase in social media engagement through compelling content
OKRs to increase review volume on G2 and Capterra
- ObjectiveIncrease review volume on G2 and Capterra
- KRIntroduce a reward program leading to at least 20% more reviews on Capterra
- Develop an attractive rewards program for submitting reviews
- Promote this rewards program through marketing channels
- Monitor and measure the increase in reviews
- KRAchieve a 15% rise in total reviews on G2 by promoting customer testimonials
- Incorporate testimonials into email marketing efforts
- Encourage customers to leave reviews after purchase
- Share customer testimonials on all social media platforms
- KRPartner with 3 influencers in our industry to boost reviews across both platforms
- Develop a review boosting strategy with influencers
- Reach out for potential collaboration or partnership
- Identify top 3 influencers relevant to our industry
OKRs to stay informed on influencer trends and social media hype
- ObjectiveStay informed on influencer trends and social media hype
- KRRead 10 reputable digital marketing publications daily for the latest social media hype
- Allocate time daily to read these publications
- Identify 10 reputable digital marketing publications
- Monitor latest trends in social media hype
- KRFollow and analyze 20 new influencers each week for trend observations
- Analyze and document observed trends for reporting
- Rigorously follow their content daily for trend spotting
- Identify 20 new influencers relevant to your field weekly
- KRCompile a weekly report of top 5 recurring trends in the influencer marketplace
- Analyze data and identify top 5 recurring weekly trends
- Daily, track global influencers activities and note recurring trends
- Draft a report summarizing these top 5 trends
OKRs to amplify brand popularity and reach across all digital platforms
- ObjectiveAmplify brand popularity and reach across all digital platforms
- KRIncrease total followers across major social media platforms by 25%
- Run targeted ad campaigns to attract new followers
- Engage with followers by liking and commenting daily
- Implement a consistent posting schedule on all platforms
- KREnhance brand's share of voice in the market by 20% via industry influencers
- Identify influential industry leaders connected to the brand
- Develop partnerships with selected influencers for promotions
- Monitor and adjust influencer marketing strategy for effectiveness
- KRAchieve a 30% rise in website traffic through diversified online marketing strategies
- Implement SEO best practices to boost organic traffic
- Run targeted pay-per-click advertising campaigns
- Develop engaging social media marketing campaigns
OKRs to enhance creative innovation prowess in apparel design
- ObjectiveEnhance creative innovation prowess in apparel design
- KRSecure 3 partnerships with fashion-forward influencers for collaboration and promotion
- Draft personalized collaboration proposals for influencers
- Identify potential influencers who align with brand aesthetic
- Initiate outreach and negotiation with selected influencers
- KRFacilitate 5 design thinking and creative workshops for the design team
- Schedule dates for all five workshops
- Identify expert professionals to run the workshops
- Prepare content and materials needed for workshops
- KRDevelop and launch 10 unique and trendsetting clothing line collections
- Conduct thorough research on current fashion trends and demands
- Design and produce sample pieces for each collection
- Plan and execute an engaging marketing and launch event
OKRs to boost product recognition and generate influencer-sourced revenue
- ObjectiveBoost product recognition and generate influencer-sourced revenue
- KRInitiate partnerships with 5 new industry-relevant influencers by quarter-end
- Evaluate their influence and potential for partnership
- Reach out and propose partnership opportunities to them
- Identify five potential influencers relevant to our industry
- KRSeize a 10% increase in revenue directly attributed to influencer promotion
- Develop comprehensive influencer marketing campaigns
- Identify and collaborate with influencers relevant to our product niche
- Regularly track and optimize influencer campaign performance
- KRIncrease social media mentions of our product by influencers by 20%
- Establish partnerships with relevant influencers
- Create unique, shareable content for influencers
- Offer product giveaways for influencers' audience
OKRs to increase player base by 20%
- ObjectiveIncrease player base by 20%
- KRPartner with an influencer with a gamer following to enhance brand exposure
- Collaborate on brand-promotion content for influencer to share
- Reach out to chosen influencer for potential partnership agreement
- Identify relevant influencers with a substantial gamer following
- KRDevelop and roll out a referral program to acquire 1000 new players
- Design a referral program incentivizing current players to invite friends
- Implement a marketing campaign promoting the referral program
- Test the referral program on a smaller sample first
- KRLaunch two engaging marketing campaigns on social media platforms
- Design and create compelling visuals for each marketing campaign
- Schedule and post campaigns on desired social media platforms
- Establish target demographics and optimize content for them
OKRs to strengthen market positioning in Spain
- ObjectiveStrengthen market positioning in Spain
- KRIncrease customer satisfaction rate to 90% through enhanced customer service
- Establish rewards for excellent customer service
- Develop a customer feedback and response system
- Implement comprehensive customer service training for all staff
- KRIncrease sales revenue by 15% through improved marketing strategies
- Optimize digital marketing campaigns for greater audience reach
- Revamp marketing materials to better highlight product features and benefits
- Develop a customer referral incentive program
- KREstablish partnerships with 2 key local influencers for brand promotion
- Negotiate contract terms for brand promotion
- Identify potential local influencers aligned with the brand's ethos
- Outreach to selected influencers for initial discussions
How to write your own Influencer Marketing OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Influencer Marketing OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Influencer Marketing OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Influencer Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the product management skills of our team
- OKRs to maximize ecommerce revenue through effective email campaigns
- OKRs to increase programmer productivity, quality, and happiness through the use of AI Tools
- OKRs to optimize and excel as an innovative agile team
- OKRs to improve promotion and sponsorship package development
- OKRs to implement Scrum and Agile training for the team