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tability.ioWhat are Ecommerce Website OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We have curated a selection of OKR examples specifically for Ecommerce Website to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Ecommerce Website OKRs examples
We've added many examples of Ecommerce Website Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance account profile set up quality on eCommerce website
- ObjectiveEnhance account profile set up quality on eCommerce website
- KREnsure 15% more complete account profiles by adding mandatory fields
- Include additional mandatory fields for new account registration
- Modify existing profiles for users to add missing information
- Enforce complete profile setup before allowing account use
- KRAchieve a 10% decrease in errors made during account profile set up
- Conduct training for staff on correct setup procedure
- Introduce a double-check system before final submission
- Implement a step-by-step tutorial for account profile setup
- KRIncrease by 20% customer satisfaction scores related to profile set up process
- Simplify and streamline the profile setup process
- Implement step-by-step instructions for setup
- Add interactive tutorial for profile setup process
OKRs to improve mobile user experience for our ecommerce website
- ObjectiveImprove mobile user experience for our ecommerce website
- KRIncrease mobile navigation efficiency by reducing clicks by 20%
- Improve search capabilities for user-friendly results
- Implement quick-access shortcuts for key functions
- Simplify menus to decrease depth and complexity
- KRDecrease mobile page load time by 30%
- Minimize use of heavy code and unnecessary plugins
- Implement effective caching and content delivery network (CDN)
- Optimize images for faster loading
- KRImprove mobile conversion rate by 15%
- Optimize site for mobile usability and readability
- Enhance mobile site speed and overall user experience
- Implement user-friendly mobile checkout process
OKRs to streamline Sign in and Registration process on eCommerce Website
- ObjectiveStreamline Sign in and Registration process on eCommerce Website
- KRReduce sign in and registration related support tickets by 15%
- Conduct site-wide usability testing to identify problem areas
- Implement user-friendly, intuitive sign in and registration process
- Provide clear, simple instructions for the sign-up process
- KRDecrease average sign in time by 30%
- Implement auto-fill option for returning users
- Optimize website's load time for faster access
- Streamline the sign in process by removing unnecessary steps
- KRIncrease registration conversion rate by 20%
- Improve website speed and usability
- Offer incentives for completing sign-ups
- Simplify registration form to only essential information
How to write your own Ecommerce Website OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Ecommerce Website OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Ecommerce Website OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Ecommerce Website OKR templates
We have more templates to help you draft your team goals and OKRs.
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